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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 黃奎隆 | |
dc.contributor.author | Yu-Hao Lin | en |
dc.contributor.author | 林昱豪 | zh_TW |
dc.date.accessioned | 2021-06-17T04:28:03Z | - |
dc.date.available | 2018-08-16 | |
dc.date.copyright | 2018-08-16 | |
dc.date.issued | 2018 | |
dc.date.submitted | 2018-08-13 | |
dc.identifier.citation | 參考文獻
中文資料 1.莊于葶,串流音樂產業之平台競爭策略:以 KKBOX 為例,國立台灣大學國際企業學研究所論文,2014 2.張家華,電信業者進入OTT市場之競爭策略研究—以台灣大哥大myVideo為例,國立中正大學傳播學系電訊傳播研究所,2017 3.蘇慧慈,複合商業模式創新:以OTT營運商影音內容服務為例,東吳大學企業管理學系研究所論文,2016 英文資料 1. Andrei Hagiu, 'Merchant or Two-Sided Platform' Review of Network Economics”, 2007 2. Andrei Hagiu, 'Merchant or Two-Sided Platform: Product Variety and Pricing Structures ' ,Journal of Economics & Management Strategy, 2009 3. Andrei Hagiu, 'Multi-Sided Platforms: From Micro foundations to Design and Expansion Strategies', Harvard Business School Strategy Unit Working Paper No. 09-115, 2009 4. Andrei Hagiu, 'Do You Really Want to Be an eBay?' , Harvard Business Review, 2013. 5. G. P. Cachon , Lariviere, ' Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations', Management Science, 2005 6. Jeffrey Ulin, 'The Business of Media Distribution, Monetizing Film, TV, and Video Content in an Online World', 2nd Edition, Focal Press 7. John Antioco, 'How I Did it: Blockbuster’s Former CEO on Sparring with an Activist Shareholder', Harvard Business Review, 2011 8. Michael D. Smith, Rahul Telang, Streaming, Sharing, Stealing: Big Data and the Future of Entertainment, 1st Edition, MIT Press, 2016 9. Thomas Eisenmann, 'Platform-Mediated Networks Definition and Core Concepts', Harvard Business School Module Note, 2007 10.Thomas Eisenmann, Geoffrey Parker ,Marshall W. Van Alstynen 'Strategies for Two-sided Markets' Harvard Business Review, 2016 11. Tim Wu, The Master Switch: The Rise and Fall of Information Empires, 1st Edition, Vintage Books, 2010 12. Tim Wu, The Attention Merchants: The Epic Scramble to Get Inside Our Heads, 1st Edition, Vintage Books, 2016 | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/70432 | - |
dc.description.abstract | 本研究所要探討的主題為影視內容供應商與OTT串流影音平台的交易模式的研究,為了釐清不同的交易模式對於片商與平台業者的意義。本研究參考學者的研究,探討多邊網路平台與商家這兩種不同的模式對於OTT影音平台營運的影響,以及網路效應如何影響平台及片商的協商機制,如何透過供應鏈合約的設計來協調片商與平台商的利益。
因此在第一章緒論的部分,筆者就研究背景、動機與目的,提供讀者相關背景知識,並在第二章透過對文獻的探討與回顧,進一步結合收益分享合約的概念,試圖對片商與OTT串流影音平台的交易模式,做理論上的詮釋。第三章就現行的交易模式及正在發展中的交易模式做研究。 透過上述理論模型架構,在第四章就個案公司進行探討,並透過深度訪談片商及平台業者來釐清產業面對的問題以及可能的解決方案。第五章總結本研究結果與建議,並討論未來研究範疇。 | zh_TW |
dc.description.abstract | The thesis is about the research of the transaction model between content providers and OTT video platforms. To figure out which model works best for content providers and OTT video platforms, we examine how multi-sided platforms model and merchant model is applied in OTT platform’s transaction with content provider and network effect’s influence in their negotiation mechanism and the role that revenue sharing contact play in coordinating content provider and platform’s benefit.
In Chapter 1, we brief the reader the background of this thesis, illustrating the motivation and purpose of the research to give the reader an overview of what this thesis is all about. In Chapter 2, through literature review, we interpret the meaning of the current transaction model between content provider and platform via the concept of revenue sharing contract. In Chapter 3, we examine the current transaction model and its implication. Through the above model structure, in Chapter 4, we do the case study on one content provider and gather the insight from industry peer through in depth interview to figure out the possible solution to the industry’s challenge. In Chapter 5, we conclude the study, give our advice to content provider and platform and define the possible future research scope. | en |
dc.description.provenance | Made available in DSpace on 2021-06-17T04:28:03Z (GMT). No. of bitstreams: 1 ntu-107-P05546010-1.pdf: 2488854 bytes, checksum: c1e7c612f74201130b54c90f1c035faa (MD5) Previous issue date: 2018 | en |
dc.description.tableofcontents | 國立臺灣大學碩士學位論文 1
口試委員會審定書 2 誌 謝 3 中文摘要 4 ABSTRACT 5 目 錄 6 第一章 緒 論 7 第一節、研究動機與目的……………………………………………………………………………7 第二節、研究範圍與架構 …………………………………………………………………………11 第二章 文獻回顧 13 第一節、網路效應 …………………………………………………………………………………13 第二節、多邊平台模式與商家模式 ………………………………………………………………15 第三節、供應鏈營收分享合約 ……………………………………………………………………17 第四節、OTT影視平台之研究發展 ………………………………………………………………19 第三章 產業分析 21 第一節、台灣影視產業近況……………………………………………………………………… 21 第二節、OTT影音平台與消費者及片商的交易模式……………………………………………25 第四章 個案分析 32 第一節、影視市場授權概況……………………………………………………………………… 32 第二節、個案公司背景…………………………………………………………………………… 36 第三節、平台業者與片商訪談…………………………………………………………………… 38 第五章 結論 53 第一節、研究結論………………………………………………………………………………… 53 第二節、研究檢討與建議………………………………………………………………………… 55 參考文獻、………………………………………………………………………………………… 56 | |
dc.language.iso | zh-TW | |
dc.title | 內容供應商與OTT串流影音平台的交易模式研究 | zh_TW |
dc.title | The research on the transaction model between OTT video platform and content provider | en |
dc.type | Thesis | |
dc.date.schoolyear | 106-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 楊朝龍,孔令傑 | |
dc.subject.keyword | OTT,交易模式,影視產業,營收分享合約, | zh_TW |
dc.subject.keyword | OTT,transaction model,film industry,revenue sharing contract, | en |
dc.relation.page | 56 | |
dc.identifier.doi | 10.6342/NTU201803104 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2018-08-14 | |
dc.contributor.author-college | 工學院 | zh_TW |
dc.contributor.author-dept | 工業工程學研究所 | zh_TW |
顯示於系所單位: | 工業工程學研究所 |
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