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標題: | 策略轉型與事業多角化:媚登峯集團個案研究 Strategic Transformation and Business Diversification: The Matinform Group Case Study |
作者: | Chiung-Yu Chen 陳炯瑜 |
指導教授: | 湯明哲(Ming-Je Tang) |
關鍵字: | 瘦身美容業,健康管理,再生醫學,策略轉型,事業多角化, Slimming and Beauty Industry,Healthcare Management,Regenerative Medicine,Strategic Transformation,Business Diversification, |
出版年 : | 2018 |
學位: | 碩士 |
摘要: | 成長,是企業追求的重要目標,途徑包括了本業內部成長以及透過多角化尋找成長機會。
本論文研究個案為台灣瘦身美容公司,發展成為連鎖企業後,初期著眼於產品與服務的發展以及創新來滿足客戶需求。隨著環境變化,個案以內部發展、策略聯盟、授權、合資以及併購等方式把經營觸角伸向其他領域,並轉型成為健康管理公司以及再生醫學生物科技公司。 研究針對多角化的多個面向,包括動機、方向、綜效與成本,回顧過去,探討個案發展近四十年來,隨著外在環境及內部因素的影響,於各個階段如何建構核心競爭力以及延伸核心競爭力所面對的困難。 文末就研究結果提出建議,並展望未來,作為相關產業進行多角化轉型的參考。 Growth, one of the significant goals pursued by enterprises, may be achieved through either the expansion of existing businesses or the opportunities from diversified external resources. This study focuses on the case of a chain enterprise in Taiwan (the “Company”) which devoted to the slimming and beauty industry. The Company met the customers’ needs by improving and innovating its own products and services during the initial stage. Following the change of business environment, the Company extended its business to various fields through internal development, strategic alliances, licensing, joint ventures, merger and acquisitions, transforming itself into a healthcare management company as well as a regenerative medical biotechnology company. From particular aspects of diversification, including the motivation, direction, efficiency, and cost, this study aims at how the Company enhanced its core competitiveness and extended core competitiveness to face the challenges from external environments and internal factors in respective of the period of nearly 40 years. Through the analysis of the Company, this study concludes with farsighted suggestions, looking forward to providing some references to the diversified transformation for the related industries. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/70206 |
DOI: | 10.6342/NTU201800120 |
全文授權: | 有償授權 |
顯示於系所單位: | 國際企業管理組 |
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