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標題: | 臺灣醫院進入大陸的策略個案研究 A Case Study on the Strategies of Taiwan-based Hospitals Entering into Mainland China |
作者: | Chi-Taai Chen 陳奇材 |
指導教授: | 李存修 |
關鍵字: | 大陸醫療市場,大陸醫療改革,台商進入策略, China medical market,China medical reform,Taiwanese entry strategy, |
出版年 : | 2018 |
學位: | 碩士 |
摘要: | 中國每年的醫療服務市場以 18%的速度增長,預計到 2015 年總規模將達到萬億人民幣,按照國家政策預計,其中社會資本設立醫療機構床位數達到總床位數的 20%,且外資醫院設立醫療機構剛好和現有的公立醫院形成互補優勢,外資醫院強調的是多元化、個性化、私人化的高標準醫療服務,面向的客戶群主要是大企業、高級白領、外國使節及經商人員的醫療服務。在高端醫療服務需求快速增加的潮流中,外資醫院順勢發展,發揮自己的管理經營服務優勢,分得一塊蛋糕。
本研究經由中國大陸醫療現況,包括中國近年經濟改革衝擊、中國醫療體系改革背景、中國醫療改革配套政策、中國療保險制度改革…等整理近年來中國醫療市場的趨勢,進而分析中國公立醫院、民營醫院及外資醫院的優劣比較,發掘最有發展潛力的市場區段,確認投資定位與主軸。 期盼本研究能為國內有意前進中國大陸醫療服務市場投資與發展者,提供清晰的市場導覽,並為此跨國醫療投資事業之實務與研究,將台灣精銳的醫療服務及觀念能在大陸提供範例,並導入新的醫療模式及管理,使中國百姓的醫療水準一同提升,也希望本研究能提供更完整資訊予相關人士參酌使用。 China's medical market grows up at 18% per year. The total market will reach RMB 1 trillion in 2015. According to the national policy, it's estimated that the 20% subsidize beds will be set up in general hospitals. However, Foreign hospital has complementary advantage to support general hospital. Foreign hospitals emphasize a high standard of diversified, personalized, and privatized medical services. Target groups are huge enterprises, senior white-collar workers, foreign, and diplomats. The high-end medical service requires more and more different personal services. If foreign hospitals can use own advantage in medical service, management, and operation. It will be a really successful hospital in China's medical market. In this study, we analyzed China's medical market in recent years. Including the impact of China's economic reform, the reform background of China's healthcare system, the policies for China's healthcare reform, and the reform of China's medical insurance system. And analyzed the pros and cons between public hospitals, private hospitals, and foreign hospitals. To Find a new potential marketing and investment in China's medical market. We look forward to providing a clear market guide for those who want to investment and development in the medical service market in China. Taiwan hospital has to import excellent medical services and management to be a standard in the China hospital market. We have to enhance the medical quality in China. We hope this study will provide more complete information to those who are interested in using it. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/69775 |
DOI: | 10.6342/NTU201800728 |
全文授權: | 有償授權 |
顯示於系所單位: | 財務金融組 |
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