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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/69675Full metadata record
| ???org.dspace.app.webui.jsptag.ItemTag.dcfield??? | Value | Language |
|---|---|---|
| dc.contributor.advisor | 黃俊堯博士(Chun-Yao Huang) | |
| dc.contributor.author | Stuart James Coyle | en |
| dc.contributor.author | 柯仕堂 | zh_TW |
| dc.date.accessioned | 2021-06-17T03:23:22Z | - |
| dc.date.available | 2018-07-03 | |
| dc.date.copyright | 2018-07-03 | |
| dc.date.issued | 2018 | |
| dc.date.submitted | 2018-06-12 | |
| dc.identifier.citation | 無 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/69675 | - |
| dc.description.abstract | Business plan for services and products to aid co-operation between UK and China companies as the two economies become more connected. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T03:23:22Z (GMT). No. of bitstreams: 1 ntu-107-R98749055-1.pdf: 1061909 bytes, checksum: 0d4d8038b75a77b4e8bb7a9ae825d8d0 (MD5) Previous issue date: 2018 | en |
| dc.description.tableofcontents | 1. Introduction 1
2. Market Environment 8 2.1 Prospects 8 2.2 Competition 11 3. Introducing EMW (via the Business Model Canvas) 17 3.1 Offering 17 3.2 Infrastructure 19 4. Marketing 22 4.1 Value Proposition 23 4.2 Product and Service Proposition 23 4.3 Pricing 27 4.4 Place and Promotion 28 4.5 Channels 29 5 Financial Plan 28 5.1 Costs 30 5.2 Revenue 30 6. Operating Team 34 7. Future Expansion and Monetisation Opportunities 38 | |
| dc.language.iso | en | |
| dc.subject | 中英 | zh_TW |
| dc.subject | 合作 | zh_TW |
| dc.subject | 新模式 | zh_TW |
| dc.subject | UK China | en |
| dc.subject | business | en |
| dc.subject | co-operation | en |
| dc.title | EMW：中英合作新模式 | zh_TW |
| dc.title | ‘EMW’ - A New Approach To Business Partnerships Between The UK and China | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 106-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 楊曙榮(Sunny Yang),廖振男(Chen-Nan Liao) | |
| dc.subject.keyword | 中英,合作,新模式, | zh_TW |
| dc.subject.keyword | UK China,business,co-operation, | en |
| dc.relation.page | 39 | |
| dc.identifier.doi | 10.6342/NTU201800946 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2018-06-13 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| Appears in Collections: | 管理學院企業管理專班(Global MBA) | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| ntu-107-1.pdf Restricted Access | 1.04 MB | Adobe PDF |
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