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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/69577
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 陳坤志 | |
dc.contributor.author | Julio Chong | en |
dc.contributor.author | 張文華 | zh_TW |
dc.date.accessioned | 2021-06-17T03:19:53Z | - |
dc.date.available | 2018-06-29 | |
dc.date.copyright | 2018-06-29 | |
dc.date.issued | 2018 | |
dc.date.submitted | 2018-06-26 | |
dc.identifier.citation | • ACR Latinoamericana (2016), Refrigeration Marketing Research http://www.acrlatinoamerica.com/201608166871/noticias/empresas/estudio-del-mercado-de-refrigeracion-comercial.html
• Nalini, L (2017), How will Commercial Refrigeration Develop in the Future? http://www.carel.com/blog/-/blogs/how-will-commercial-refrigeration-develop-in-the-future- • My News Desk (2016), Commercial Refrigeration Equipment – Industry Analysis, Trends and Growth for 2019 http://www.mynewsdesk.com/us/pressreleases/commercial-refrigeration-equipment-in-europe-market-for-food-and-beverage-retail-and-production-industry-analysis-trends-and-growth-for-2019-1508566 • ACR Latinoamericana (2016), Trends Commercial Refrigeration Equipment Sales http://www.acrlatinoamerica.com/201604126405/noticias/empresas/tendencias-en-venta-de-equipos-de-refrigeracion-comercial.html • Lezama, T. (2016), Commercial Refrigeration Market http://www.refrigeracioncyc.com/mercado-de-refrigeracion-comercial/ • Refrigeration Industry (2015), Commercial Refrigeration Equipment Market – Global Industry Analysis and Forecast to 2020 https://refindustry.com/news/market-researsh/commercial-refrigeration-equipment-market-global-industry-analysis-and-forecast-to-2020/ • ACR Latinoamericana (2015), Commercial Refrigeration Equipment Market http://www.acrlatinoamerica.com/201508185998/noticias/empresas/mercado-de-equipos-de-refrigeracion-comercial.html | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/69577 | - |
dc.description.abstract | This business plan presents the execution of an expansion from its already existing store in Panama. It will focus primarily on the sale and distribution of commercial refrigeration equipment, such as display cases, beverages fridges, freezers, and all its required component parts and accessories. To optimize maximum profit, all of the equipment is imported from trusted and reliable suppliers. This business proposal also includes a rigorous plan of logistic process, finance analysis, marketing and management strategy to assure positive outcomes.
The demand for ready-to-eat products and the trend of people dining out has increased through the years in Panama; consequently, leading to an increase of demand for the commercial refrigeration equipment. In other words, increase of food consumption has become the major growth prospects for commercial refrigeration equipment market, which is driven mostly by supermarkets, restaurants and other food and beverages retail stores. While the first and current store is having increasing earnings through the years, the space for equipment exhibition in the store is getting small due to the large inventory of spare parts. With this restraint, an expansion was proposed in order to solve this issue. Two different alternatives will be presented in this business plan and the most feasible and convenient one will be implemented to exhibit exclusively the commercial refrigeration equipment. The purpose of this expansion is to increase sales and eventually be recognized as one of the largest refrigeration store in Panama. | en |
dc.description.provenance | Made available in DSpace on 2021-06-17T03:19:53Z (GMT). No. of bitstreams: 1 ntu-107-R05749037-1.pdf: 43604546 bytes, checksum: e6eda421ee3d4eb565cf9a503dd66f91 (MD5) Previous issue date: 2018 | en |
dc.description.tableofcontents | List of Figures v
List of Tables vi 1. Executive Summary 1 2. Introduction 2 3. Background 4 4. Execution Plan 6 5. Tentative Store Location 7 5.1. Location ‘A’ 8 5.2. Location ‘B’ 10 6. Brand 13 7. Main Products 14 7.1. Refrigeration Equipment 15 7.2. Component Parts 22 8. Services 23 8.1. Equipment Delivery 23 8.1.1. Equipment Delivery Fee 24 8.2. Equipment Warranty 25 8.3. Maintenance and Repair 26 9. Marketing Strategy 27 10. Management 29 11. Human Resources 32 11.1. Hiring Process 33 11.2. Panama Minimum Wage Rate 34 11.3. Extra Hours Payment 36 11.4. Salary According to Job Position 38 11.5. Incentives and Bonus 39 12. Logistic 41 12.1. Importation Process 42 13. Warehouse and Inventory 43 14. Potential Customers 46 14.1. Retail 46 14.2. Wholesale 47 15. Potential Suppliers 48 15.1. Taiwan Supplier 48 15.2. Puerto Rico Supplier 48 16. Competitors 49 17. External Environment Analysis 52 17.1. Threat of New Entrants 52 17.2. Bargaining Power of Buyer 53 17.3. Threat of Substitutes 54 17.4. Bargaining Power of Supplier 54 17.5. Competitive Rivalry 55 18. SWOT Analysis 57 18.1. Strengths 57 18.2. Weaknesses 58 18.3. Opportunities 59 18.4. Threats 60 19. Financial Analysis 61 19.1. Taiwan Supplier 61 19.1.1. Invoice 61 19.1.2. Customs Fee 62 19.1.3. Per Unit Sale Price 62 19.1.4. Profit 64 19.2. Puerto Rico Supplier 66 19.2.1. Invoice 66 19.2.2. Customs Fee 66 19.2.3. Per Unit Sale Price 67 19.2.4. Profit 68 19.3. Operating Expenses 70 20. Future Expansion 72 21. References 73 22. Appendix 74 | |
dc.language.iso | en | |
dc.title | 巴拿馬冷凍設備商業計畫書 | zh_TW |
dc.title | Opening a Commercial Refrigeration Equipment Store
A Business Expansion in Panama | en |
dc.type | Thesis | |
dc.date.schoolyear | 106-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 蔡彥卿,孔令傑 | |
dc.subject.keyword | 巴拿馬,冷凍,設備,商業,計畫,冷氣,冰箱, | zh_TW |
dc.subject.keyword | Commercial,Refrigeration,Equipment,Store,Panama,Fridge,Freezer,Refrigerator, | en |
dc.relation.page | 74 | |
dc.identifier.doi | 10.6342/NTU201800643 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2018-06-26 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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ntu-107-1.pdf 目前未授權公開取用 | 42.58 MB | Adobe PDF |
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