巴拿馬冷凍設備商業計畫書

Abstract

This business plan presents the execution of an expansion from its already existing store in Panama. It will focus primarily on the sale and distribution of commercial refrigeration equipment, such as display cases, beverages fridges, freezers, and all its required component parts and accessories. To optimize maximum profit, all of the equipment is imported from trusted and reliable suppliers. This business proposal also includes a rigorous plan of logistic process, finance analysis, marketing and management strategy to assure positive outcomes. The demand for ready-to-eat products and the trend of people dining out has increased through the years in Panama; consequently, leading to an increase of demand for the commercial refrigeration equipment. In other words, increase of food consumption has become the major growth prospects for commercial refrigeration equipment market, which is driven mostly by supermarkets, restaurants and other food and beverages retail stores. While the first and current store is having increasing earnings through the years, the space for equipment exhibition in the store is getting small due to the large inventory of spare parts. With this restraint, an expansion was proposed in order to solve this issue. Two different alternatives will be presented in this business plan and the most feasible and convenient one will be implemented to exhibit exclusively the commercial refrigeration equipment. The purpose of this expansion is to increase sales and eventually be recognized as one of the largest refrigeration store in Panama.