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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/69291完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎 | |
| dc.contributor.author | Yu-Hsuan Lee | en |
| dc.contributor.author | 李昱萱 | zh_TW |
| dc.date.accessioned | 2021-06-17T03:12:13Z | - |
| dc.date.available | 2023-07-19 | |
| dc.date.copyright | 2018-07-19 | |
| dc.date.issued | 2018 | |
| dc.date.submitted | 2018-07-13 | |
| dc.identifier.citation | 1. https://www.marketsandmarkets.com/Market-Reports/rehabilitation-equipment-market-194775519.html
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Centers for Medicare & Medicaid Services https://www.cms.gov/Research-Statistics-Data-and-Systems/Statistics-Trends-and-Reports/NationalHealthExpendData/NationalHealthAccountsHistorical.html 29. http://www.healthcostinstitute.org/ 30. http://www.worldbank.org/en/news/feature/2018/01/30/the-changing-wealth-of-nations-2018 31. Institute on Disability/UCED AnnualReport_2017_FINAL.pdf 32. American Hospital Association https://www.aha.org/statistics/fast-facts-us-hospitals 33. Stanford university https://lagunita.stanford.edu/courses/course-v1:Medicine+IPE21CC+ongoing/courseware/503b812202d545538c1bbfc1d1b7263b/a750bffa0957491ab973dbadb7a6d8c4/ 34. https://www.uptodate.com/contents/medical-care-in-skilled-nursing-facilities-snfs-in-the-united-states 35. Workforce Projections 2010–2020: Annual Supply and Demand Forecasting Models for Physical Therapists Across the United States; Physical Therapy, Volume 96, Issue 1, 1 January 2016, Pages 71–80, https://academic.oup.com/ptj/article/96/1/71/2686379#54635684 36. https://www.practicebuilders.com/blog/ultimate-guide-to-patient-referral-marketing/ 37. http://healthcare-communications.imedpub.com/analytics-and-telehealth-emerging-technologies-the-path-forward-for-smart-primary-care-environment.php?aid=20802 38. https://sienastudentfund.weebly.com/uploads/4/6/7/5/46755745/u.s._physical_therapy_inc.__ushp_-_varone.pdf 39. LongGood’s experience 40. Company Websites (Philips Healthcare , Cisco , PHC , Vicon, Zimmer Biomet, Reflexion Health, Jintronix, Force Therapeutics) 41. http://journals.ukzn.ac.za/index.php/JISfTeH/article/view/38/163 42. http://www.modernhealthcare.com/article/20180512/TRANSFORMATION02/180519988 43. Kotler, P& Clarke, R (1987), 'Marketing for Health Care Organization. ' NJ, Prentice Hall. 44. 蕭文(1998) 醫院行銷, 台灣醫界 41(2), pp.85-87 45. 魏文一(2010)台灣復健及物理治療經營策略與服務行銷探討, doi:10.6342/NTU.2010.00061, pp31 46. http://wiki.mbalib.com/zh-tw/STP%E7%90%86%E8%AE%BA 47. NTU GMBA Marketing Management “Marketing Strategy” class materials by Professor HUANG JUN-YAO (2017). 48. http://wiki.mbalib.com/zh-tw/%E9%9B%86%E4%B8%AD%E6%80%A7%E5%B8%82%E5%9C%BA%E7%AD%96%E7%95%A5 49. First Research, 2010 50. https://read01.com/0yOKME.html 51. https://www.ucmo.edu/procurement/documents/BidTabulationIFB96503DMotionCaptureSystem.pdf 52. https://en.wikipedia.org/wiki/Food_and_Drug_Administration 53. https://www.fda.gov 54. http://www.digitimes.com.tw/iot/article.asp?cat=158&cat1=20&cat2=15&id=0000518884_QWU76C3D9F9RBV3BRAG83&social_share=y 55. http://www.is-law.com/post/19/1050 56. tradingeconomics.com/united-states/inflation-cpi 57. https://www.techincsolutions.com/files/2014/12/techincsolutions_voip_sb_2.pdf 58. exhibitsusa.com 59. https://en.wikipedia.org/wiki/Corporate_tax_in_the_United_States 60. TWN Programmer https://www.104.com.tw/jb/wage/list?type=1&jobcat=2007001000&cat=jobmake TWN UI/UX Engineer UIUX café.com USA PM https://www.indeed.com/salaries/Project-Manager-Medical-Device-Salaries USA Sales rep https://www.medreps.com/medical-sales-careers/medical-sales-salary-report USA Intern https://www.glassdoor.com/Intern-Salary/Medtronic-Internship-Salary-E436.htm 61. http://georgechang.im/startup-metrics-aarrr-model/ 62. WHO: http://www.who.int/topics/disabilities/en/ 63. Wikipedia: https://en.wikipedia.org/wiki/Gait_analysis 64. LongGood: https://rehabfun.wordpress.com/2017/07/28/步態分析gait-analysis 65. https://en.wikipedia.org/wiki/Halo_effect 66. https://www.aha.org/statistics/fast-facts-us-hospitals 67. https://www.fivestarseniorliving.com/resources-for-families/senior-living/what-is-the-difference-between-assisted-living-and-a-nursing-home | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/69291 | - |
| dc.description.abstract | This business plan was undertaken to determine whether it is feasible to promote interactive rehabilitation software in United States.
TeleRehab, founded in Taiwan since 2011, is a first tele-rehabilitation company which is targeted for aged people, disabled people, and stroke patients by providing interactive all-in-one rehabilitation solutions. Given the long time consuming for patients to access to the labor-intensive rehabilitation therapy in the hospital, and the emerging supply shortage risks and high expenditure of the physiotherapists become the major challenges for consumers, hospitals and care centers. TeleRehab’s self-developed software apply AI technology to actively guide patients to operate the required gestures and been traceable and feedback to the analysis system by connecting with Kinect sensors and can operate in any camera-installed personal computers. This innovative rehabilitation solution is considered being more affordable, anytime and anywhere. For further business expansion, TeleRehab targets for United States market which advance Taiwan’s on the market size and purchasing power per capita. Resource utilization and rapid market penetration will be the targets for TeleRehab to deploy the business plan. This business plan includes the company introduction, description of the products and services, overall analysis of the rehabilitation industry status and the current issues in the United States. TeleRehab’s market penetration strategies will be discovered. Furthermore, a financial analysis was executed to determine whether the proposed plan offers a profitable investment, including staff and sales plan, and the creation of an income statement and cash flows plans, and finally generate a conclusion based on the analysis. The purpose of this business plan is to consider relevant factors, compile information, in order to fulfill the success objectives and verify the proposed business plans. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T03:12:13Z (GMT). No. of bitstreams: 1 ntu-107-R05749011-1.pdf: 3326168 bytes, checksum: a4bd1158c6a45f7e8ddc552503c9ccb7 (MD5) Previous issue date: 2018 | en |
| dc.description.tableofcontents | THESIS ORAL DEFENSE COMMITTEE CERTIFICATION i
TABLE OF CONTENTS i LIST OF FIGURES iv ACKNOWNLEDGEMENT vii ABSTRACT viii CHAPTER 1: EXECUTIVE SUMMARY 1 1.1. Introduction & Business Motivation 1 1.2. Products and Services 2 1.3. The Market 4 1.4. Financial Considerations 4 1.5. Mission 6 1.6. Objectives 6 1.7. Keys to Success 6 CHAPTER2 COMPANY INTRODUCTION 9 2.1. Rehabilitation Introduction 9 2.2. Company Summary 10 2.3. Positioning 11 2.4. Locations & Designs 12 2.5. Company Ownership 13 2.6. Personnel Arrangement 13 CHAPTER3 PRODUCTS & SERVICES 15 3.1. Offering Customers’ needs 15 3.2. Products Design Principle 16 3.3. Future Service 23 CHAPTER4 MARKET ANALYSIS 24 4.1. Market Background/Status 24 4.2. Target Market Segment Analysis and Motivation 26 4.3. United States Market Status : PEST+L 29 4.4. Porter’s Five Forces 43 4.5. Business Model Canvas 46 4.6. Main Competitors Analysis 46 4.7. SWOT Analysis 49 CHAPTER 5 MARKETING PLAN 52 5.1. Marketing Strategy 52 5.2. Internal Marketing 52 5.3. Interactive Marketing 53 5.4. External Marketing 54 5.5. Product Strategy 56 CHAPTER 6 FINANCIAL PLAN 62 6.1. Important Assumptions 62 6.2. Staffing Plan 63 6.3. Sales Forecast 65 6.4. Projected Income Statement 69 6.5. Projected Cash Flow 70 6.6. Conclusion 71 CHAPTER 7 REFERNECES 72 CHAPTER 8 APPENDICES 77 8.1. Terminology 77 | |
| dc.language.iso | en | |
| dc.title | "TeleRehab, 遠距復健醫療器材公司 - 美國市場商業計畫" | zh_TW |
| dc.title | TeleRehab, Tele-Rehabilitation Medical Device Provider - USA Market Business Plan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 106-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳鴻基,謝冠雄 | |
| dc.subject.keyword | 遠距復健,美國,商業計畫, | zh_TW |
| dc.subject.keyword | Tele-Rehabilitation,USA,Business Plan, | en |
| dc.relation.page | 84 | |
| dc.identifier.doi | 10.6342/NTU201801530 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2018-07-16 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-107-1.pdf 目前未授權公開取用 | 3.25 MB | Adobe PDF |
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