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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 翁崇雄(Chorng-Shyong Ong) | |
| dc.contributor.author | Yu-Ta Lai | en |
| dc.contributor.author | 賴郁達 | zh_TW |
| dc.date.accessioned | 2021-06-17T03:11:12Z | - |
| dc.date.available | 2018-07-19 | |
| dc.date.copyright | 2018-07-19 | |
| dc.date.issued | 2018 | |
| dc.date.submitted | 2018-07-18 | |
| dc.identifier.citation | [1] Zott, C., Amit, R., & Massa, L. (2011). The business model: recent developments and future research. Journal of management, 37(4), 1019-1042.
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/69241 | - |
| dc.description.abstract | 隨著網路科技的持續發展，匯集群眾的力量也變得更加容易，目前在國內外已有許多新創將群眾募資作為籌措資金的另一種管道，然而群眾募資作為新興產業議題，目前的學界對其理解依然相對有限，因此本研究旨在探討群眾募資環境中影響潛在贊助者之出資意圖的影響因子，透過融合創新擴散理論、效價理論、自我一致性與社會支持提出一個整合性的模型。
研究結果顯示相對利益、相容性與自我一致性對於潛在贊助者之出資意圖有正向影響；感知風險對於潛在贊助者之出資意圖有負向影響；自我一致性對於相容性有正向影響；社會支持對於感知風險有負向影響，本研究的結果驗證了模型的適合度，並且提供群眾募資產業如何吸引潛在贊助者的重點參考。 | zh_TW |
| dc.description.abstract | With rapid advancement of Internet Technology, applying the power of the crowd becomes much easier than before. Instead of targeting on a small group of professional investors, many startups take crowdfunding as a substitute financing source at home and abroad. As a fast-growing creative industry, however, the characteristics of crowdfunding have yet to be fully studied. In this research, a model based on concepts of valence theory, innovation theory, self-congruence and social support theory is created to examine the motivation of funders to support crowdfunding projects.
In the empirical experiment, 148 valid questionnaires were collected. With the examination of reliability and validity, we utilize PLS-SEM to validate the factors affecting funder’s intention to support crowdfunding projects. Findings from the research are listed as follows. (1) Relative advantage, compatibility and self-congruence have significant positive effects on funder’s funding intention (2) Perceived risk has significant negative effects on funder’s funding intention (3) Self-congruence has significant positive effects on compatibility (4) Social support has significant negative effects on perceived risk | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T03:11:12Z (GMT). No. of bitstreams: 1 ntu-107-R05725041-1.pdf: 1974126 bytes, checksum: 203603578aa8c64c5981a1f77cc3d156 (MD5) Previous issue date: 2018 | en |
| dc.description.tableofcontents | 誌謝 ii
論文摘要 iii ABSTRACT iv 目錄 v 圖目錄 vii 表目錄 viii 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 5 第二章 文獻探討 8 第一節 群眾募資 8 第二節 效價理論 14 第三節 損失與感知風險 16 第四節 創新擴散理論 18 2.4.1 社會系統 18 2.4.2 溝通管道 18 2.4.3 擴散時間 19 2.4.4 創新特質 19 2.4.4.1 相對利益 20 2.4.4.2 相容性 20 2.4.4.3 複雜性 21 第五節 自我一致性 23 第六節 社會支持 25 第三章 研究架構 28 第一節 研究模型與假設 28 第二節 變數定義與研究問項 32 第三節 研究設計 37 3.3.1 問卷設計 37 3.3.2 研究對象 37 第四節 資料分析方法 37 3.4.1 敘述性統計分析 38 3.4.2 信效度分析 38 3.4.2.1 信度分析 38 3.4.2.2 效度分析 38 3.4.3 共同方法變異分析 39 3.4.4 假說檢定 39 第四章 資料分析與討論 41 第一節 敘述性統計分析 41 第二節 信效度分析 43 4.2.1.1 信度分析 43 4.2.1.2 效度分析 43 第三節 共同方法變異檢定 51 第四節 研究模型假說檢定 51 第五節 結果分析與討論 54 第五章 結論與建議 56 第一節 研究結論 56 5.1.1 相對利益對於出資意圖之影響 56 5.1.2 相容性對於出資意圖之影響 56 5.1.3 自我一致性對於出資意圖之影響 57 5.1.4 感知風險對於出資意圖之影響 57 5.1.5 社會支持對於感知風險之影響 58 5.1.6 自我一致性對於相容性之影響 58 第二節 研究貢獻 58 5.2.1 學術貢獻 58 5.2.2 實務貢獻 59 第三節 研究限制與未來方向 59 參考文獻 61 附錄一 問卷內容 76 | |
| dc.language.iso | zh-TW | |
| dc.subject | 社會支持 | zh_TW |
| dc.subject | 群眾募資 | zh_TW |
| dc.subject | 創新擴散理論 | zh_TW |
| dc.subject | 效價理論 | zh_TW |
| dc.subject | 自我一致性 | zh_TW |
| dc.subject | self-congruence | en |
| dc.subject | social support | en |
| dc.subject | crowdfunding | en |
| dc.subject | innovation diffusion theory | en |
| dc.subject | valence theory | en |
| dc.title | 對群眾募資專案出資意圖影響因子之研究 | zh_TW |
| dc.title | A Study of Factors Affecting Funder’s Intention to Invest in Crowdfunding projects | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 106-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 盧信銘(Hsin-Min Lu),林育慶(Yu-Ching Lin) | |
| dc.subject.keyword | 群眾募資,創新擴散理論,效價理論,自我一致性,社會支持, | zh_TW |
| dc.subject.keyword | crowdfunding,innovation diffusion theory,valence theory,self-congruence,social support, | en |
| dc.relation.page | 80 | |
| dc.identifier.doi | 10.6342/NTU201801041 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2018-07-18 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 資訊管理學研究所 | zh_TW |
| 顯示於系所單位： | 資訊管理學系 | |
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