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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/68880
完整後設資料紀錄
DC 欄位值語言
dc.contributor.advisor曹承礎
dc.contributor.authorYi-Cheng Hsiehen
dc.contributor.author謝易烝zh_TW
dc.date.accessioned2021-06-17T02:40:04Z-
dc.date.available2017-08-25
dc.date.copyright2017-08-25
dc.date.issued2017
dc.date.submitted2017-08-17
dc.identifier.citationValue proposition builder based on Barnes, Blake & Pinder, www.gjashley.net. Accessed 23 May 2017
丁秀儀. “居家修繕市場修費行為之研究-以B&Q特例屋為例.” 李天行教授, 2000
王一芝. “特力爵家,要當裝潢界的7-ELEVEN.” 遠見雜誌, vol. 282, 12, 2009
李彥慧. “永慶房屋跨足修繕市場 持續增才.” 19 Mar. 2014, www.1111.com.tw/News/jobns_con.asp?ano=60768. Accessed 23 May, 2017
信義居家, living.sinyi.com.tw. Accessed 23 May, 2017
居家裝修中心 - Homebox好博家, www.homebox.come.tw. Accessed 23 May 2017
PULO 找師傅APP,小資裝潢的大實現家, www.puloapp.com. Accessed 27 May 2017
蘇筱筑, “[Meet創業之星] 臨時找不到師傅?”, www.bnext.com.tw/article/38798/BN-2016-03-01-155722-50. Accessed 27 May 2017
5945呼叫師傅, 5945.tw. Accessed 27 May 2017
盈如. “人海茫茫 5945幫找裝修師傅.” www.appledaily.com.tw/appledaily/article/property/20140110/35568441/. 蘋果日報, 10 Jan. 2014
dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/68880-
dc.description.abstractPeople have been hiring for thousands of years and still yet to find an efficient way to hire. As technologies are adapted with the society, people are busier than they used to be. Despite of claiming work life balanced, we are simply drawn in this giant pool of technology full of information, where the majority of our time is consumed.
Finding a better solution to hire simply would be the key problem solve. Google has certainly made our life easier comparing to Yellow Page; however, it’s still not effective as people are no long satisfied with just the blue links. According to a survey of 50 surveyees, less than 20% of them have successfully hired professional service based on their own search results. Most of them spent time doing their own due-diligence online and ended up hiring referrals.
Pingood is looking forward to bringing new ways of hiring local service professionals into our life by offering new marketing tools to local professionals and simplicity to the users. We believe hiring is part of it, which shouldn’t make our life harder.
en
dc.description.provenanceMade available in DSpace on 2021-06-17T02:40:04Z (GMT). No. of bitstreams: 1
ntu-106-R03749020-1.pdf: 2365550 bytes, checksum: b57d86c0a455b21f6af0b7d3146be14a (MD5)
Previous issue date: 2017
en
dc.description.tableofcontents1. Executive Summary 1
2. Mission and Vision 3
2.1 Mission Statement 3
2.2 Vision 3
3. Products and Services 3
4. Market Analysis 7
4.1 Market Research 7
4.2 Market Needs 8
4.2.1 To the Customers: 9
4.2.2 To the Professionals: 11
4.3 Target Market Segment Strategy 13
5. Competition 15
5.1 Competitors 15
5.1.1 Direct Competitors (5945呼叫師傅, PULO找師傅): 16
5.1.2 Indirect Competitors (信義居家、永慶居家、B&Q、Homebox、Work Shops) 17
5.2 Competitive Comparison 18
6. Strategy and Implementation 22
6.1 Value Proposition 22
6.1.1 Market 22
6.1.2 Value Experience 23
6.1.3 Offerings 23
6.1.4 Benefits 24
6.1.5 Alternatives and Differentiation 25
6.1.6 Proof 26
6.2 Pricing Strategy 27
6.3 Sales and Marketing Strategy 27
6.3.1 Collect Professionals/ Attract New Customers 27
6.3.2 Sustain Periods 28
6.4 Operational Plan 29
6.4.1 How to ask the right questions – 29
6.4.2 Partnering up with Allies and with new channels - 29
6.4.3 Embrace user generated content (reviews) and let them interact - 30
6.4.4 Expanding into different categories – 30
6.5 Sales Forecast 30
7. Financial Plan 32
8. Reference 34
dc.language.isoen
dc.subjectMobile Applicationen
dc.subjectProfessional Serviceen
dc.title一站式地區性服務整合平台zh_TW
dc.titleOnline Marketplace for Local Professional Serviceen
dc.typeThesis
dc.date.schoolyear105-2
dc.description.degree碩士
dc.contributor.oralexamcommittee孔令傑(Ling-Chieh Kung),謝冠雄(Edward Hsieh)
dc.subject.keywordMobile Application,Professional Service,en
dc.relation.page35
dc.identifier.doi10.6342/NTU201703826
dc.rights.note有償授權
dc.date.accepted2017-08-17
dc.contributor.author-college管理學院zh_TW
dc.contributor.author-dept企業管理碩士專班zh_TW
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