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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/68727Full metadata record
| ???org.dspace.app.webui.jsptag.ItemTag.dcfield??? | Value | Language |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.author | Rufo Manuel Calderon Somarriba | en |
| dc.contributor.author | 高倫孟 | zh_TW |
| dc.date.accessioned | 2021-06-17T02:32:27Z | - |
| dc.date.available | 2020-08-21 | |
| dc.date.copyright | 2020-08-21 | |
| dc.date.issued | 2020 | |
| dc.date.submitted | 2020-08-20 | |
| dc.identifier.citation | 1. https://www.agrochart.com/en/news/5842/taiwan-dairy-demand-remains-strong-despite-slowing-economy.html 2. http://www.taipeitimes.com/News/feat/archives/2019/08/24/2003721022 3. https://eng.coa.gov.tw/ws.php?id=9162#:~:text=According%20to%20the%20yearend%20statistics,yield%20of%20358%2C049%20metric%20tons. 4. https://www.euromonitor.com/cheese-in-taiwan/report 5. http://www.taipeitimes.com/News/feat/archives/2019/02/23/2003710247 6. https://www.export.gov/apex/article2?id=Taiwan-Cheese 7. https://www.statista.com/statistics/945087/taiwan-cheese-consumption-volume/ 8. https://www.cbsnews.com/news/american-cheese-maker-taiwan-dida-creamery/ 9. https://www.taipeitimes.com/News/feat/archives/2019/02/23/2003710247 10. https://www.taiwannews.com.tw/en/news/2875934 11. https://apps.fas.usda.gov/newgainapi/api/report/downloadreportbyfilename?filename=Dairy%20and%20Products%20Annual_Taipei_Taiwan_10-17-2018.pdf | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/68727 | - |
| dc.description.abstract | The objective of this business proposal is to determine how a small Latin American artisan cheese producer could be successful in Taipei, Taiwan. The significance of location, product type, and pro forma financial were examined in order to construct a complete business plan. Artisanal cheeses are produced by the hand of a skilled craftsman and are often aged or ripened to create complex flavor and textural characteristics. They differ greatly from the mild flavored cheeses that get mass-produced in large-scale operations. Producing, processing, distributing, and purchasing in your local area are ways to contribute to the success of your economy, and cut down on the carbon footprint. A carbon footprint is the amount of emissions being caused by an activity or organization. If an organization only sells and distributes locally, they are cutting down on fuel use and truck emissions that otherwise would have been created by transporting the goods. The target customer for the company will start with our partners restaurants and local foreigners community, moving forward to everyone who is a regular visitor of night markets in Taipei or any foreign festival. | zh_TW |
| dc.description.provenance | Made available in DSpace on 2021-06-17T02:32:27Z (GMT). No. of bitstreams: 1 U0001-1708202009455600.pdf: 1982547 bytes, checksum: 7ae26f8342293a414bfc01409e47f454 (MD5) Previous issue date: 2020 | en |
| dc.description.tableofcontents | Table of Contents I. Executive Summary 1 II. Company description 2 III. Product Services 4 a. Fresh white cheese 4 b. Quesillo cheese 5 c. Dry Cheese 6 IV. Market Analysis 7 a. Overview 7 b. Cheese Survey 7 a. Cheese industry 8 c. Competition 19 d. Consumer Behavior 20 V. Target market and marketing strategies 24 a. Target markets 24 b. Marketing strategy summary 25 c. Promotion strategy 25 d. Place strategy 26 e. Price strategy 26 f. Product strategy 27 g. Competitive advantages 27 VI. Financial Plan 28 a. Important assumptions 28 b. Start expenses capitalization 29 c. Personnel forecast 30 d. Production and sales forecast 30 e. Income projection 32 VII. Conclusion 33 VIII. Appendix 33 Appendix 1 – Cheese pictures 33 Appendix 2 – Survey 35 Appendix 3 – Five years Monthly Sales Forecast 41 IX. References 43 | |
| dc.language.iso | en | |
| dc.subject | 手工製品 | zh_TW |
| dc.subject | 起司 | zh_TW |
| dc.subject | 文化 | zh_TW |
| dc.subject | Culture | en |
| dc.subject | Artisan | en |
| dc.subject | Cheese | en |
| dc.title | 手工起司在台北的商業計畫 | zh_TW |
| dc.title | Artisan cheese production in Taipei, Taiwan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 108-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳建錦(Chien-Chin Chen),謝冠雄(Edward K. Hsieh) | |
| dc.subject.keyword | 起司,文化,手工製品, | zh_TW |
| dc.subject.keyword | Cheese,Culture,Artisan, | en |
| dc.relation.page | 44 | |
| dc.identifier.doi | 10.6342/NTU202003684 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2020-08-20 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| Appears in Collections: | 管理學院企業管理專班(Global MBA) | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| U0001-1708202009455600.pdf Restricted Access | 1.94 MB | Adobe PDF |
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