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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
Please use this identifier to cite or link to this item: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/68727
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???org.dspace.app.webui.jsptag.ItemTag.dcfield???ValueLanguage
dc.contributor.advisor曹承礎(Seng-Cho Chou)
dc.contributor.authorRufo Manuel Calderon Somarribaen
dc.contributor.author高倫孟zh_TW
dc.date.accessioned2021-06-17T02:32:27Z-
dc.date.available2020-08-21
dc.date.copyright2020-08-21
dc.date.issued2020
dc.date.submitted2020-08-20
dc.identifier.citation1. https://www.agrochart.com/en/news/5842/taiwan-dairy-demand-remains-strong-despite-slowing-economy.html
2. http://www.taipeitimes.com/News/feat/archives/2019/08/24/2003721022
3. https://eng.coa.gov.tw/ws.php?id=9162#:~:text=According%20to%20the%20yearend%20statistics,yield%20of%20358%2C049%20metric%20tons.
4. https://www.euromonitor.com/cheese-in-taiwan/report
5. http://www.taipeitimes.com/News/feat/archives/2019/02/23/2003710247
6. https://www.export.gov/apex/article2?id=Taiwan-Cheese
7. https://www.statista.com/statistics/945087/taiwan-cheese-consumption-volume/
8. https://www.cbsnews.com/news/american-cheese-maker-taiwan-dida-creamery/
9. https://www.taipeitimes.com/News/feat/archives/2019/02/23/2003710247
10. https://www.taiwannews.com.tw/en/news/2875934
11. https://apps.fas.usda.gov/newgainapi/api/report/downloadreportbyfilename?filename=Dairy%20and%20Products%20Annual_Taipei_Taiwan_10-17-2018.pdf
dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/68727-
dc.description.abstractThe objective of this business proposal is to determine how a small Latin American artisan cheese producer could be successful in Taipei, Taiwan. The significance of location, product type, and pro forma financial were examined in order to construct a complete business plan.
Artisanal cheeses are produced by the hand of a skilled craftsman and are often aged or ripened to create complex flavor and textural characteristics. They differ greatly from the mild flavored cheeses that get mass-produced in large-scale operations.
Producing, processing, distributing, and purchasing in your local area are ways to contribute to the success of your economy, and cut down on the carbon footprint. A carbon footprint is the amount of emissions being caused by an activity or organization. If an organization only sells and distributes locally, they are cutting down on fuel use and truck emissions that otherwise would have been created by transporting the goods.
The target customer for the company will start with our partners restaurants and local foreigners community, moving forward to everyone who is a regular visitor of night markets in Taipei or any foreign festival.
zh_TW
dc.description.provenanceMade available in DSpace on 2021-06-17T02:32:27Z (GMT). No. of bitstreams: 1
U0001-1708202009455600.pdf: 1982547 bytes, checksum: 7ae26f8342293a414bfc01409e47f454 (MD5)
Previous issue date: 2020
en
dc.description.tableofcontentsTable of Contents
I. Executive Summary 1
II. Company description 2
III. Product Services 4
a. Fresh white cheese 4
b. Quesillo cheese 5
c. Dry Cheese 6
IV. Market Analysis 7
a. Overview 7
b. Cheese Survey 7
a. Cheese industry 8
c. Competition 19
d. Consumer Behavior 20
V. Target market and marketing strategies 24
a. Target markets 24
b. Marketing strategy summary 25
c. Promotion strategy 25
d. Place strategy 26
e. Price strategy 26
f. Product strategy 27
g. Competitive advantages 27
VI. Financial Plan 28
a. Important assumptions 28
b. Start expenses capitalization 29
c. Personnel forecast 30
d. Production and sales forecast 30
e. Income projection 32
VII. Conclusion 33
VIII. Appendix 33
Appendix 1 – Cheese pictures 33
Appendix 2 – Survey 35
Appendix 3 – Five years Monthly Sales Forecast 41
IX. References 43
dc.language.isoen
dc.subject手工製品zh_TW
dc.subject起司zh_TW
dc.subject文化zh_TW
dc.subjectCultureen
dc.subjectArtisanen
dc.subjectCheeseen
dc.title手工起司在台北的商業計畫zh_TW
dc.titleArtisan cheese production in Taipei, Taiwanen
dc.typeThesis
dc.date.schoolyear108-2
dc.description.degree碩士
dc.contributor.oralexamcommittee陳建錦(Chien-Chin Chen),謝冠雄(Edward K. Hsieh)
dc.subject.keyword起司,文化,手工製品,zh_TW
dc.subject.keywordCheese,Culture,Artisan,en
dc.relation.page44
dc.identifier.doi10.6342/NTU202003684
dc.rights.note有償授權
dc.date.accepted2020-08-20
dc.contributor.author-college管理學院zh_TW
dc.contributor.author-dept企業管理碩士專班zh_TW
Appears in Collections:管理學院企業管理專班(Global MBA)

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