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標題: | 在臉書做記者:記者的社群媒體使用行為、角色認知與對組織規範的態度 Doing Journalist on Facebook: Journalists’ Use of Social Media,Role Perception and Attitude toward Organizational Norms |
作者: | Yen-Yu Chiu 邱彥瑜 |
指導教授: | 洪貞玲 |
關鍵字: | 記者,臉書,社群媒體,專業意理,專業角色,組織規範, journalist,Facebook,social media,professional ideology,professional role,organizational norm, |
出版年 : | 2017 |
學位: | 碩士 |
摘要: | 面對社群媒體的興起,多數新聞產業研究關注它帶來的助益,但也有研究擔憂隨之而來的倫理困境。本研究關注個人社群媒體使用行為與記者身份如何互相形塑,以台灣人主要使用的社群媒體——臉書(Facebook)為例。
透過11位受訪者的深度訪談,了解記者臉書使用行為背後的動機與態度。記者透過個人資料與社群網絡建構臉書上的記者形象,而臉書資訊的廣大擴散力,更讓記者與公眾之間的「專業距離」消弭無蹤,逐漸從產製資訊的單向道轉向對話關係。面對傳統的新聞專業意理,臉書上的記者仍致力實踐真實這項價值,也讓記者開闢傳統媒體版面之外的替代性傳播管道。此外,網路與社群媒體對於自我揭露的鼓勵,使得客觀中立在臉書使用行為不受歡迎。而媒體組織擔憂,記者的個人社群媒體使用行為可能使組織被貼上「不專業」的標籤。受訪記者們則多認為應以個案討論,並且符合新聞專業的行為依據,而非僅為組織形象著想。 Social media is transforming the news industry. Some researchers focus on its advantage, while some worry it leads to a moral crisis. The study aims to understand how Taiwanese journalists use Facebook to perform their professional image and what they think about the media organization that pressures employees for proper behavior in social media. Eleven journalists were interviewed. It was found that: 1) When using Facebook, some identify what and where they work and take friends as readers or audience before making a post. 2) With the boundary between journalists and members of pubic blurred, one-way communication has been replaced by dialogues or networks. 3) Old values are still practiced with an exception of ‘objectivity’ as users are encouraged to reveal themselves on social media. 4) Employers’ online behavior can raise concerns in organizations that cited its professional reputation as a reason. However, organizational image is not top concern for informants, who say striking a balance in accordance with professional morality is important, but that is not a one-size fits all approach. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/68629 |
DOI: | 10.6342/NTU201703785 |
全文授權: | 有償授權 |
顯示於系所單位: | 新聞研究所 |
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ntu-106-1.pdf 目前未授權公開取用 | 3.46 MB | Adobe PDF |
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