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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 郭瑞祥,陳忠仁 | |
| dc.contributor.author | Po-Ching Chen | en |
| dc.contributor.author | 陳柏菁 | zh_TW |
| dc.date.accessioned | 2021-05-17T09:19:14Z | - |
| dc.date.available | 2012-07-18 | |
| dc.date.available | 2021-05-17T09:19:14Z | - |
| dc.date.copyright | 2012-07-18 | |
| dc.date.issued | 2012 | |
| dc.date.submitted | 2012-07-03 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/6839 | - |
| dc.description.abstract | 企業為了維持競爭優勢，透過各種方式發展技術能力是很常見的，過去許多學者探討技術創新的兩種模式：探索(Exploration)與利用(Exploitation)何者較為適合，然而卻較少學者關切在兩者同時並重下的效果與影響。因此藉由資源基礎理論與雙依(Ambidexterity)觀點，本研究特別針對同時追求探索(Exploration)與利用(Exploitation)兩種模式對於公司財務績效之影響，並進一步探討技術創新模式與公司策略之搭配所產生最適之情境。
本研究在資料蒐集方面，以2000至2009年美國地區上市公司發表的專利為主，以USPTO與COMPUSTAT資料庫為主要的資料來源進行研究，對於企業的技術發展策略與公司策略作深入探討。然而，在探討此關係時，鑒於投資R&D以發展技術是公司獲取技術的一個主要途徑，本研究亦將公司對於R&D投入之方式納入考量。 本研究最後提供了實務上的管理意涵，意即公司在實際發展技術時應如何有效分配其資源作為投入，並且搭配公司現有的公司策略與R&D投入進行決策，藉此極大化公司財務之表現。 | zh_TW |
| dc.description.abstract | Developing technology capability is one of the main ways of maintaining firm’s competitive advantage. Previous studies has focused on exploration and exploitation and discussed which kind of technology orientation is better to firms. However, seldom of them discussed the ambidexterity effect between exploration and exploitation. Based on resource-based theory and ambidexterity view, our study focuses on the effects of technology orientation and strategy orientation to firm’s financial performance.
The data of our study mainly came from 2000 to 2009 patents in USA. The databases are USPTO and COMPUSTAT. However, since investing R&D is also a common way of reaching technology capability, we further take R&D into consideration in our study. In the end, our study proposed some practical managerial suggestion to help firms make relevant decision when it comes to technology orientation and strategy orientation. Also, we provided a feasible way of investing R&D to optimize firm’s financial performance. | en |
| dc.description.provenance | Made available in DSpace on 2021-05-17T09:19:14Z (GMT). No. of bitstreams: 1 ntu-101-R99741068-1.pdf: 1283081 bytes, checksum: d17f13932e42a4af7746195d19755701 (MD5) Previous issue date: 2012 | en |
| dc.description.tableofcontents | 謝辭 i
中文摘要 ii ABSTRACT iii CONTENTS iv LIST OF FIGURES vi LIST OF TABLES vii Chapter 1 INTRODUCTION 1 1.1 Research Background 1 1.2 Research Purpose 3 1.3 Research Procedure 4 Chapter 2 THEORY AND HYPOTHESES 6 2.1 Literature Review 6 2.2 Theoretical Background 9 2.2.1 Ambidexterity view 9 2.2.2 The Resource-Based Theory 11 2.3 Hypotheses 13 2.3.1 Technology Orientation and firm’s financial performance 13 2.3.2 Moderator effect of strategic orientation 16 2.3.3 Moderator Effect of R&D Intensity 18 Chapter 3 RESEARCH DESIGN AND METHODOGY 20 3.1 Research Structure 20 3.2 Variable Measurement 21 3.2.1 Dependent Variable 21 3.2.2 Independent variable 21 3.2.3 Moderator variable 22 3.2.4 Control variable 24 3.3 Data collection and sample 26 3.4 Statistical method 26 3.4.1 Descriptive Statistics and Correlation Analysis 27 3.4.2 Regression Analysis 27 Chapter 4 RESEARCH RESULTS 30 4.1 Descriptive Statistics and Correlation Analysis 30 4.2 Regression Analysis 33 4.2.1 Direct Effect of technology orientation and firm financial performance 34 4.2.2 Moderator effect of strategy orientation 34 4.2.3 Moderating effect of R&D intensity 35 Chapter 5 CONCLOSION AND SUGGESTION 37 5.1 Research Conclusion 37 5.2 Managerial implication 39 5.3 Limitation and future Direction 41 REFERENCE 43 | |
| dc.language.iso | en | |
| dc.title | 技術策略與公司策略在探索與利用架構下之影響 | zh_TW |
| dc.title | The Impact of Technology Orientation and Strategy Orientation: Exploration and Exploitation within Firms | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 100-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 洪世章,林博文 | |
| dc.subject.keyword | 技術策略,公司策略,探索,利用, | zh_TW |
| dc.subject.keyword | technology orientation,strategy orientation,exploration,exploitation, | en |
| dc.relation.page | 47 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2012-07-04 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 商學研究所 | zh_TW |
| 顯示於系所單位： | 商學研究所 | |
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