請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/67646完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 湯明哲(Ming-Je Tang) | |
| dc.contributor.author | Matea Migić | en |
| dc.contributor.author | 馬緹亞 | zh_TW |
| dc.date.accessioned | 2021-06-17T01:41:57Z | - |
| dc.date.available | 2021-08-03 | |
| dc.date.copyright | 2017-08-03 | |
| dc.date.issued | 2017 | |
| dc.date.submitted | 2017-07-28 | |
| dc.identifier.citation | References
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/67646 | - |
| dc.description.abstract | WeChat Wallet is the largest electronic payment system in the world. It is responsible for the Chinese market’s spot at the top of the mobile wallet adoption list. This paper defines the mobile wallet, looks at the factors for adoption and uses that framework to analyze the success story of WeChat Wallet. It defines different stages of the development of each capability that lead to the service and it contrasts it to other such companies that did not manage to produce the same success. The paper also looks at its parent company, Tencent, analyzes its past developments that lead it to developing WeChat Wallet and looks at which factors utilized the remarkable growth of the usage of the service. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T01:41:57Z (GMT). No. of bitstreams: 1 ntu-106-R04749052-1.pdf: 4032168 bytes, checksum: 67ff0c94b65f5dbbe1d247928c0cb680 (MD5) Previous issue date: 2017 | en |
| dc.description.tableofcontents | Table of Contents
Abstract ii List of Illustrations vi List of Figures vii List of Images viii Introduction 1 Definition 1 Digital Wallet 2 Mobile Wallet 2 E-wallet 3 Relationship between the three categories of electronic payment systems 4 Mobile Wallet Adoption 4 Barriers to adoption 7 Fragmented technology standards 7 Financial transactions and more 7 Mismatch between what developers want and what consumers want 8 Drivers to adoption 8 Increased perception of online payment security 9 Access to smartphones and the Internet 10 Success Story 11 Tencent 12 History 15 Products 16 WeChat 21 History 22 WeChat Wallet 23 History 23 In numbers 27 Reasons for success 30 WeChat Wallet versus Alipay 33 Macro-environmental factors within the Chinese market faced by WeChat and WeChat Wallet 35 Political factors 36 Economic factors 38 Social factors 39 Technological factors 39 Legal factors 40 Environmental factors 40 Demographic factors 41 Regulatory factors 42 WeChat Wallet through a global lens 43 WeChat Wallet now and into the future 46 Conclusion 46 References 49 Appendices 56 | |
| dc.language.iso | en | |
| dc.subject | Digital Wallet | zh_TW |
| dc.subject | Mobile Wallet | zh_TW |
| dc.subject | E-wallet | zh_TW |
| dc.subject | zh_TW | |
| dc.subject | WeChat Wallet | zh_TW |
| dc.subject | Tencent | zh_TW |
| dc.subject | Chinese Mobile Payment | zh_TW |
| dc.subject | Chinese Market | zh_TW |
| dc.title | 數字錢包：中國WeChat錢包案例研究 | zh_TW |
| dc.title | Digital Wallet: Case Study of the Chinese WeChat Wallet | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 105-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳聿宏(Yu-Hung Chen),趙雨潔(Yu-Chieh Chao) | |
| dc.subject.keyword | Digital Wallet,Mobile Wallet,E-wallet,WeChat,WeChat Wallet,Tencent,Chinese Mobile Payment,Chinese Market, | zh_TW |
| dc.relation.page | 56 | |
| dc.identifier.doi | 10.6342/NTU201702173 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2017-07-28 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| ntu-106-1.pdf 未授權公開取用 | 3.94 MB | Adobe PDF |
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