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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/66861完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 李瑞庭(Anthony J.T. Lee, Ph.D.) | |
| dc.contributor.author | Hsin-Hsin Sung | en |
| dc.contributor.author | 宋欣馨 | zh_TW |
| dc.date.accessioned | 2021-06-17T01:09:46Z | - |
| dc.date.available | 2021-02-18 | |
| dc.date.copyright | 2020-02-18 | |
| dc.date.issued | 2019 | |
| dc.date.submitted | 2020-01-17 | |
| dc.identifier.citation | 1. August TW, Niculescu MF, Shin H (2014) Cloud implications on software network structure and security risks. Information Systems Research. 25(3):489–510.
2. August TW, Dao D, Shin H (2015) Optimal timing of sequential distribution: The impact of congestion externalities and day-and-date strategies. Marketing Science 34(5):755-774. 3. Bhargava HK, Choudhary V (2001) Information goods and vertical differentiation. Journal of Management Information Systems 18:89–96. 4. Bhargava HK, Choudhary V (2004) Economics of an electronic intermediary with aggregation benefits. Information Systems Research 18:22–36. 5. Bhargava HK, Choudhary V (2008) When is versioning optimal for information goods? Management Science 54(5):1029–1035. 6. Calzada J, Valletti TM (2012) Intertemporal movie distribution: Versioning when customers can buy both versions. Marketing Science 31(4):649-667. 7. Chellappa RK, Mehra A (2018) Cost drivers of versioning: Pricing and product line strategies for information goods. Management Science 64(5):2164-2180. 8. Chellappa RK, Shivendu S (2005) Managing piracy: Pricing and sampling strategies for digital experience goods in vertically segmented markets. Information Systems Research 16(4):400–417. 9. Chellappa RK, Shivendu S (2010) Mechanism design for “free” but “no free disposal” services: The economics of personalization under privacy concerns. Management Science 56(10):1766–1780. 10. Chen YJ, Seshadri S (2007) Product development and pricing strategy for information goods under heterogeneous outside opportunities. Information Systems Research 18(2):150-172. 11. Cheng HK, Liu Y (2012) Optimal software free trial strategy: The impact of network externalities and consumer uncertainty. Information Systems Research 23(2):488– 504. 12. Dou Y, Niculescu MF, Wu DJ (2013) Engineering optimal network effects via social media features and seeding in markets for digital goods and services. Information Systems Research 24(1):164–185. 13. Jing B (2007) Network externalities and market segmentation in a monopoly. Economics Letters, 95(1):7-13. 14. Jones R, Mendelson H (2011) Information goods vs. industrial goods: Cost structure and competition. Management Science 57(1):164–176. 15. Lahiri A, Dey D (2013) Effects of piracy on quality of information goods. Management Science 59(1):245–264. 16. Lahiri A, Dey D (2018) Versioning and information dissemination: A new perspective. Information Systems Research 29(4):965-983. 17. Moorthy KS (1984) Marketing segmentation, self-selection, and product line design. Marketing Science. 3(4):288–307. 18. Moorthy KS, Png IPL (1992) Market segmentation, cannibalization, and the timing of product introductions. Management Science 38(3):345–359. 19. Mussa M, Rosen S (1978) Monopoly and product quality. Journal of Economic Theory 18(2):301–317. 20. Niculescu MF, Wu DJ (2014) Economics of free under perpetual licensing: Implications for the software industry. Information Systems Research 25(1):173–199. 21. Raghunathan S (2000) Software editions: An application of segmentation theory to the packaged software market. Journal of Management Information Systems 17:87– 114. 22. Sundararajan A (2004) Managing digital piracy: Pricing and protection. Information Systems Research 15:287–304. 23. Varian HR (1997) Versioning information goods. Internet Publishing and Beyond: Economics of Digital Information and Intellectual Property MIT Press, Cambridge, MA. 24. Wei XD, Nault BR (2014) Monopoly versioning of information goods when consumers have group tastes. Production Operation Management 23(6):1067–1081. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/66861 | - |
| dc.description.abstract | 近年來，演唱會在電影院直播越來越盛行，演唱會主辦方必須在新舊經營模式 之間做出抉擇。因此，在本篇論文中，我們首先提出一個模型探討演唱會主辦方如 何從三個管道(演唱會、演唱會直播與 DVD)中，找出最佳的版本策略，接著，我們 延伸模型探討 DVD 的價值隨時間折舊與盈餘分配協商對版本策略的影響。分析結 果顯示，當 DVD 對演唱會的不可取代性適中時，主辦方應採取三種管道並用的策 略，當不可取代性低或高的時候，主辦方則應視情況放棄演唱會直播或 DVD。此 外，當演唱會製作方(歌手)對電影院的議價能力過低時，她應果斷放棄直播管道， 而當其對主辦方的議價能力極高時，則可不必發行 DVD，方能最大化其利潤。本 研究成果可以提供演唱會主辦方，在版本設計上一些有價值的見解，並且幫助他們 選擇最佳的版本策略。 | zh_TW |
| dc.description.abstract | Live viewing of concerts in cinema has been increasingly popular recently. Therefore, in this study, we propose a game-theoretical model to analyze the versioning strategies for a concert organizer, where three versions may be offered namely, concert, live viewing, and DVD. Next, we extend the model to investigate the effects of time discount factor and negotiation over the revenue sharing agreement between concert producer and organizer, theater as well as DVD distributor. Our results show that organizer should offer all three versions when the degree of indispensability of DVD for concert is moderate. Otherwise, organizer should discard a version, either live viewing or DVD, depending on the degree of indispensability of DVD for concert. Besides, producer is better off not holding live viewing when her bargaining power to theater is low, and not offering DVD when her bargaining power to organizer is extremely high. Our study can provide some valuable insights for concert organizers and help them choose the best versioning strategy under various market conditions. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T01:09:46Z (GMT). No. of bitstreams: 1 ntu-108-R06725006-1.pdf: 1820275 bytes, checksum: 15e2edb1ae83c56625c6becb376f45aa (MD5) Previous issue date: 2019 | en |
| dc.description.tableofcontents | Table of Contents ......................... i
List of Figures ......................... ii List of Tables ......................... iii Chapter 1 Introduction ......................... 1 Chapter 2 Literature Review ......................... 6 Chapter 3 The Base Model ......................... 10 Chapter 4 Analysis of the Base Model ......................... 14 Chapter 5 The Extended Models .......................... 23 Chapter 6 Conclusions and Future Work ......................... 31 References ......................... 34 Appendix A ......................... 37 Appendix B ......................... 48 | |
| dc.language.iso | en | |
| dc.subject | 策略版本 | zh_TW |
| dc.subject | 演唱會直播 | zh_TW |
| dc.subject | 不可取代性 | zh_TW |
| dc.subject | 盈餘分配協商 | zh_TW |
| dc.subject | indispensability | en |
| dc.subject | versioning strategy | en |
| dc.subject | live viewing | en |
| dc.subject | revenue sharing agreement | en |
| dc.title | 演唱會電影院直播之策略分析 | zh_TW |
| dc.title | Strategy Analysis of Live Viewing | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 108-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 洪一薰,孔令傑 | |
| dc.subject.keyword | 演唱會直播,策略版本,不可取代性,盈餘分配協商, | zh_TW |
| dc.subject.keyword | live viewing,versioning strategy,indispensability, revenue sharing agreement, | en |
| dc.relation.page | 60 | |
| dc.identifier.doi | 10.6342/NTU202000172 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2020-01-17 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 資訊管理學研究所 | zh_TW |
| 顯示於系所單位： | 資訊管理學系 | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-108-1.pdf 未授權公開取用 | 1.78 MB | Adobe PDF |
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