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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 林修葳(Hsiou-Wei Lin) | |
| dc.contributor.author | Yi-Chen Lin | en |
| dc.contributor.author | 林逸辰 | zh_TW |
| dc.date.accessioned | 2021-06-17T00:46:03Z | - |
| dc.date.available | 2012-03-19 | |
| dc.date.copyright | 2012-03-19 | |
| dc.date.issued | 2011 | |
| dc.date.submitted | 2012-01-03 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/66608 | - |
| dc.description.abstract | Taiwan, an island of innovation and technology, is famous for its entrepreneurial spirit and high efficient small-and-middle business. Transforming from a manufacturing-oriented OEM empire to a service-oriented design center, Taiwan has begun to position itself in the software industry in recent years, and many entrepreneurs in Taiwan have chosen the Internet as their new venture field. These Internet entrepreneurs believe that the entry barrier of the Internet startup has reached its lowest level like never before.
This paper intends to develop an optimistic approach of business model pivot for the Internet startups in terms of higher viability. Based on the sources of revenue, the three major pure-play Internet business models (market maker, audience maker, and demand coordinator) will first be introduced. On top of that, the elements of viability will be analyzed through out a customer’s lifecycle (acquisition, conversion, and retention.) According to the prior studies mentioned in this paper, an Internet startup can possibly become more viable by pivoting its business model. Therefore, conclusively, a proposition of business model pivot for higher viability is induced from the three pure-play Internet business model analysis with the correlated viability factors. This paper suggests to start with the market maker model and prepare for the demand coordinator business for the later phase. Meanwhile, grow the audience maker business steadily in parallel because the return of the audience maker business will not be realized until the user base has reached its commercial advertising value in the long run. For better understanding, the proposition will later be applied to a fledgling travel website as an example. In the end, the derived business development roadmap for the travel website case will be examined by some external consultants. For further studies, this paper suggests the topics: consumer psychology, and the scalability. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T00:46:03Z (GMT). No. of bitstreams: 1 ntu-100-R98749012-1.pdf: 6927434 bytes, checksum: f519b033c6c31a17a1a21245ebfe8a91 (MD5) Previous issue date: 2011 | en |
| dc.description.tableofcontents | Table of Contents
Abstract ii List of Figures v List of Tables vii Chapter 1. Introduction 1.1 Background and Motivation 1 1.2 Objectives 3 1.3 Scope 3 1.4 Organization of the Thesis 4 1.5 Research Procedure 5 Chapter 2. Business Models 2.1 Literature Review 6 2.2 Market Maker Model 8 2.3 Audience Maker Model 11 2.4 Demand Coordinator Model 15 2.5 The Internet Companies in Taiwan 19 Chapter 3. Viability 3.1 The Definition of Viability 31 3.2 Customer Acquisition 39 3.3 Customer Conversion 51 3.4 Customer Retention 58 3.5 Combining the Business Models and Viability 67 Chapter 4. Case: A Travel Website 4.1 Preface 71 4.2 Idea Development of travobook.com 71 4.3 Market Evaluation 72 4.4 Business Development Roadmap 78 Chapter 5. Conclusions 5.1 Conclusions 87 5.2 Limitations of the Study 89 5.3 Future Research Directions 90 Reference 92 | |
| dc.language.iso | en | |
| dc.subject | 商業模式 | zh_TW |
| dc.subject | 網路創業 | zh_TW |
| dc.subject | 旅遊網站 | zh_TW |
| dc.subject | 可行性 | zh_TW |
| dc.subject | BUSINESS MODEL | en |
| dc.subject | VIABILITY | en |
| dc.subject | INTERNET STARTUPS | en |
| dc.subject | TRAVEL WEBSITE | en |
| dc.title | 網路創業的商業模式及可行性分析：以旅遊網站為例 | zh_TW |
| dc.title | BUSINESS MODEL & VIABILITY ANALYSIS FOR PURE-PLAY INTERNET STARTUPS - CASE OF A TRAVEL WEBSITE | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 100-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳忠仁(Chung-Jen Chen),陳鴻基(Houn-Gee Chen) | |
| dc.subject.keyword | 網路創業,商業模式,可行性,旅遊網站, | zh_TW |
| dc.subject.keyword | BUSINESS MODEL,VIABILITY,INTERNET STARTUPS,TRAVEL WEBSITE, | en |
| dc.relation.page | 96 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2012-01-03 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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