背包客體驗行動服務之創新商業模式

Abstract

背包旅遊不同於一般觀光旅遊，不受到團體行程的現制，是由背包客自己一個人從規劃旅行與完成旅程來探索世界。個人旅行的方式能隨著自己的喜好，彈性規劃行程。對背包客而言，背包旅遊最重要的是了解的是世界各個角落深刻體驗文化內涵。背包旅遊的特別，也吸引越來越多的背包客加入。 但是目前背包旅遊卻是一個繁重的任務。蒐集資訊時，報章雜誌與在網路上太多的分享資訊，其他背包客的分享具有參考價值，但背包客卻很難找到適合自己的旅程規劃建議。隻身一人旅行危險性也較高。 為了解決背包客目前困境，本研究希望發展出一個服務平台與商業模式，TravelOnly，幫助背包客在旅行中查詢資料與記錄旅程，並提出個人化服務、安全可靠資訊、深度文化體驗、旅遊社群分享的價值主張，利用推薦系統個人化資訊服務，認證廣告降低旅遊風險、音樂增加體驗深度、社群經營分享資訊，達到解決背包客目前困境。

Backpacking is different from the group tourist. It is a flexible and personalized form of traveling. Backpackers can decide their own schedule that they are interested in. To them, the most important purposes for traveling is to have more interactive experiences with locals and explore more about cultures in the world. Because of this reason, there are more and more people become backpackers to have this fascinating experience. However, backpacking has much preparation to do, including collecting information of must-see sights and remarks for local traveling. With information explosion on internet, backpackers face with the problem that they can’t find the useful information they need effectively. Also, they are exposed to potential danger while traveling alone. In order to solve the problems, this paper develops an information platform and a business model called TravelOnly. It helps backpackers plan their schedule with local tourist information based on their location and keep track of their travels. By giving the features, personal recommend system, advertisement certification, background music, and information sharing, it provides backpackers values with personalized service, secured and dependable information, cultural deep-dive, and online community.