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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/66459完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 湯明哲 | |
| dc.contributor.author | Ming-Tsan Lin | en |
| dc.contributor.author | 林明燦 | zh_TW |
| dc.date.accessioned | 2021-06-17T00:36:51Z | - |
| dc.date.available | 2015-03-19 | |
| dc.date.copyright | 2012-03-19 | |
| dc.date.issued | 2012 | |
| dc.date.submitted | 2012-02-01 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/66459 | - |
| dc.description.abstract | 在環境快速變動的今日，組織如何運用強大的組織學習能力回應快速變動的商業環境，將是現在以及未來管理者都須面對的重要課題。事實上，服務品質代表著顧客內心渴望、嚮往與現實服務情況所產生的落差。然而，較少研究針對服務業中重要的服務品質與組織學習能力做一系列的探討。過去研究顯示企業形象較佳的企業將更具競爭力，而員工工作態度卻是影響工作績效以及組織行為重要指標之一。因此，本研究試圖從組織學習能力的角度出發，來探討工作態度、服務品質、與企業形象之關聯性，透過問卷調查法針對臺大醫院為實證研究對象，並根據研究結果提供解決方案與實務建議，以作為醫療產業之參考方向。 | zh_TW |
| dc.description.abstract | Nowadays, the business environment has become more volatile than before. Organizations have to better utilize organizational learning capabilities in order to respond the uncertainty in the environment. How to strengthen organizational learning capability is one of the most important issues facing every manager. In addition, we also identify service quality, working attitude and corporate image as determinants of corporate performance. The service quality represents the gap between customers’ expectations and the service rendered, we expect that there is a strong relationship between service quality and organization learning capability. Relatively little attention, however, has been paid to discuss such a relationship. Prior studies also have proved that a stronger corporate image will enhance a firm’s competitive position. And working attitude is also one of the most important indicators which can affect the working performance and organization behavior. Therefore, this study aims to clarify the relationships among organizational learning capability, working attitude, service quality and corporate image. Finally, our empirical research focuses on national Taiwan University Hospital employees through questionnaire survey. We expect our study results can have contributions to the field of health care management. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T00:36:51Z (GMT). No. of bitstreams: 1 ntu-101-P98746018-1.pdf: 10168822 bytes, checksum: a4a299b099ea254471a55c3a1cc32f68 (MD5) Previous issue date: 2012 | en |
| dc.description.tableofcontents | 目 錄
口試委員審定書 i 誌謝 ii 中文摘要 iii 英文摘要 iv 目 錄 v 圖目錄 vii 表目錄 viii 第一章 緒 論 1 第一節、研究背景 1 第二節、研究目的 2 第三節、研究架構 3 第二章 文獻探討 4 第一節、組織學習能力 4 第二節、服務品質 5 第三節、企業形象 6 第四節、工作態度 8 第三章 假設與推論 11 第一節、組織學習能力與服務品質 11 第二節、由組織學習能力到企業形象：服務品質的中介效果 11 第三節、工作態度的調節效果 12 第四章 研究方法 14 第一節、研究對象與施測程序 14 第二節、變項衡量 14 第三節、研究程序與資料分析 17 第五章 研究結果 19 第一節、敘述性統計 19 第二節、迴歸分析 22 第六章 結論與建議 26 第七章 管理意涵 28 第八章 研究限制與未來研究方向 30 參考文獻 31 附 錄 37 | |
| dc.language.iso | zh-TW | |
| dc.title | 組織學習能力對服務品質、企業形象影響性之研究：以臺大醫院為例 | zh_TW |
| dc.title | The Impact of Organization Learning Capability, Service Quality and Corporate Image: A Study of National Taiwan University Hospital | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 100-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 吳學良,莊璦嘉 | |
| dc.subject.keyword | 組織學習能力,工作態度,服務品質,企業形象, | zh_TW |
| dc.subject.keyword | Organizational Learning Capability,Working Attitude,Service Quality,Corporate Image, | en |
| dc.relation.page | 36 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2012-02-02 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業管理組 | zh_TW |
| 顯示於系所單位： | 國際企業管理組 | |
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