請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/66179完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 許瑋元(Carol Hsu) | |
| dc.contributor.author | Claire Coulson | en |
| dc.contributor.author | 柯萊蕊 | zh_TW |
| dc.date.accessioned | 2021-06-17T00:24:36Z | - |
| dc.date.available | 2013-06-27 | |
| dc.date.copyright | 2012-06-27 | |
| dc.date.issued | 2012 | |
| dc.date.submitted | 2012-05-01 | |
| dc.identifier.citation | www.globalsurance.com/blog/private-vs-public-healthcare-the-uk-question-1620.html
www.medicaltourism.com/en/medical-tourism-guide.html http://en.wikipedia.org/wiki/National_Health_Service_(England)#cite_note-73 http://en.wikipedia.org/wiki/Healthcare_in_the_United_Kingdom www.cliniccompare.co.uk www.privatehealth.co.uk www.guardian.co.uk/society/2011/nov/17/nhs-waiting-list-rise-uturn www.consultingroom.com www.treatmentabroad.com www.formosamedicaltravel.com www.jointcommissioninternational.org www.who.int/en/ www.guardian.co.uk/commentisfree/2010/feb/15/nhs-market-private-help www.isaps.org/ www.medicaltourismassociation.com/en/index.html www.imtj.com/news/?EntryId82=172651 www.health-tourism.com/medical-tourism/statistics/ www.patientsbeyondborders.com/medical-tourism-statistics-facts www.ipa.org.au/library/59-4_HANSEN.pdf www.time.com/time/world/article/0,8599,2004023,00.html www.csmonitor.com/World/Global-News/2011/0323/South-Korea-s-boom-in-medical-tourism www.medicaltourism.tw/ www.asiasentinel.com/index.php?option=com_content&task=view&id=2736&Itemid=393 www.medicaltravel.org.tw/en/related.aspx http://news.newamericamedia.org/news/view_article.html?article_id=bbad617f83d32578c9df9d1464c4bd1e http://forum.fashionguide.com.tw/ www.psbeauty.com.tw/ www.who.int/bulletin/volumes/89/5/09-072249/en/index.html www.ari.nus.edu.sg/showfile.asp?pubid=642&type=2 www.hospitals-malaysia.org/portal/index.asp www.rncos.com/Market-Analysis-Reports/Asian-Medical-Tourism-Analysis-2008-2012-IM105.htm www.scmh.org.tw/english/ www.cch.org.tw/IMSC/eng/necessary/necessary_2.aspx www.bumrungrad.com/thailandhospital www.gimc.com.my/main.php?Content=sections&SubSectionID=341&SectionID=30&CurLocation=238&IID= www.allmedicaltourism.com/articles/destinations/taiwan/ http://site.jah.org.tw/english/media_current_070408.asp | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/66179 | - |
| dc.description.abstract | 業務計劃著眼於醫療旅遊業在台灣和世界各地，特別是對於整容手術日益增長的需求。該計劃評估在英國整容手術日益增長的需求，反映了台灣的醫療服務提供者的目標，並回應整容手術的需要不斷增長的市場。分析台灣作為目的地和國家的能力，應對潛在的需求，並與其他亞洲亞洲國家的競爭作為醫療旅遊目的地。此評估推出醫療旅遊機構的可行性，作為英國的目標市場和在台灣的醫療服務提供者，這種投資的潛在後果之間的接口和聯絡。 | zh_TW |
| dc.description.abstract | The business plan looks at the medical tourism industry in both Taiwan and the rest of the world, focusing especially on the growing demand for cosmetic surgery. The plan assesses whether the growing demand for cosmetic surgery in the United Kingdom reflects a growing market for Taiwanese medical providers to target and respond to their cosmetic surgery needs. It analyses Taiwan as a destination and the nation’s ability respond to a potential demand and to compete with other nations in Asia as a medical tourism destination. It assesses the feasibility of launching a medical tourism agency to act as the interface and liaison between the United Kingdom target market and the medical providers in Taiwan, and the potential outcomes of such an investment. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T00:24:36Z (GMT). No. of bitstreams: 1 ntu-101-R99749065-1.pdf: 469357 bytes, checksum: 13c25893b85e762f91a2908e3a5e82a9 (MD5) Previous issue date: 2012 | en |
| dc.description.tableofcontents | Table of Contents
Abstract ........................................................................................ III List of illustrations ............................................................................ VI List of tables .................................................................................. VII 1. Executive Summary ........................................................................ 1 2. Background ................................................................................. 6 3. Market Analysis ............................................................................ 9 3.1. Cosmetic surgery on the whole ............................................................... 9 3.2 Market Analysis: United Kingdom ......................................................... 12 3.2.1 Healthcare in the United Kingdom ....................................................... 12 3.2.2 Cosmetic surgery in the United Kingdom ............................................... 15 3.2.3 Market opportunity ....................................................................... 19 3.3 Market Analysis: Taiwan ................................................................... 21 3.3.1 The Taiwanese Advantage ............................................................... 21 3.3.2 Healthcare in Taiwan ..................................................................... 23 3.3.3 Medical Tourism in Taiwan .............................................................. 25 3.3.4 Cosmetic Surgery in Taiwan ............................................................. 26 3.3.5 Cost ....................................................................................... 27 4. Market Competition ...................................................................... 29 4.1 Market Competition: Country level ........................................................ 29 4.2 Market Competition: Industry level ....................................................... 36 4.2.1 Competitors for Taiwan servicing nations other than the UK ........................... 36 4.2.2 Competitors for other destinations in Asia ............................................... 36 4.2.3 Competitors for Taiwan already serving the UK ........................................ 39 5. Business Model ............................................................................ 40 5.1 Service Process ............................................................................... 46 5.2 Our partners ................................................................................. 48 5.3 Marketing Strategy .......................................................................... 54 5.4 Long and short term goals .................................................................. 57 References ..................................................................................... 60 | |
| dc.language.iso | en | |
| dc.subject | 外科醫生 | zh_TW |
| dc.subject | 整容手術 | zh_TW |
| dc.subject | 醫療旅遊 | zh_TW |
| dc.subject | 醫療保健 | zh_TW |
| dc.subject | medical tourism | en |
| dc.subject | cosmetic surgery | en |
| dc.subject | healthcare | en |
| dc.subject | surgeon | en |
| dc.title | 針對英國地區推展台灣醫療美容服務之企劃書 | zh_TW |
| dc.title | Nip n Tuck Taiwan: Business Plan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 100-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳俊忠(Chun-Chung Chen),郭佳瑋(Chia-Wei Kuo) | |
| dc.subject.keyword | 整容手術,醫療旅遊,外科醫生,醫療保健, | zh_TW |
| dc.subject.keyword | cosmetic surgery,medical tourism,surgeon,healthcare, | en |
| dc.relation.page | 61 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2012-05-03 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-101-1.pdf 未授權公開取用 | 458.36 kB | Adobe PDF |
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