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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 黃俊堯(Chun-Yao Huang) | |
dc.contributor.author | Pimpitcha Kantawat | en |
dc.contributor.author | 蕭培珊 | zh_TW |
dc.date.accessioned | 2021-06-17T00:22:11Z | - |
dc.date.available | 2012-06-29 | |
dc.date.copyright | 2012-06-29 | |
dc.date.issued | 2012 | |
dc.date.submitted | 2012-06-13 | |
dc.identifier.citation | 1. BARNEY, J.B.(1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1): 99-121.
2. BARNEY, J.B. and TYLER, B.(1990). The Attributes of Top Management Teams and Sustained Competitive Advantage. M.Lawless &L. Gomex-Mejia (Eds.). Managing the High Technology Firm. 3. DOOLEY, L.M.(2002). Case Study research and Theory Building (online). Advances in Developing Human Resources 2002, 4, 335-354. Article from Sage Publications last accessed 23 May 2012 at http://adh.sagepub.com/ 4. Foreign Tourist Situation 2011 and Trend 2012 Annual Report (online). Report from Department of Tourism, Ministry of Tourism and Sports of Thailand, last accessed 18 April 2012 at http://tourism.go.th 5. FULLER, B. (1997). Thailand Tourism: Vision 2012* Natural Resources and Environment Program. TDRI Quarterly Review, 12,2, 14-24 6. JONES, Gareth R. and HILL, Charles W.L.(2010). Theory of Strategic Management. 9th ed., China, South-Western Cengage Learning. 7. LEVITT, T. (1960). Marketing myopia. Harvard Business Review, 38(4), 45-56. 8. LIEBERMAN, Marvin B and MONTGOMERY, David B (1988). First-Mover Advantages. Strategic Management Journal, 9, 41-58 9. MANEENETR, Thirachaya (2010). A Comparison of Travel Behaviors of Thai Tourists at Thai-Laos Border Check Points: A Case Study of Thailand-Laos Friendship Bridges Check Point in NongKhai and Mukdahan Provinces.(online). Annual of International Thai Tourism 2010,1, 1-10 Article from Thailand Tourism Development Research Institute (TRI) last accessed 12 April 2012 at http://www.ttresearch.org/home/index.php?option=com_content&task=view&id=196&Itemid=51 10. OU, Chuck (2010). An Analysis of Liner Shipping Industry: A Case Study on Maersk Line. National Taiwan University, College of Management GMBA Thesis. 11. PORTER, M. E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review, 86, 1, 79-93 12. PORTER, M. E. (1980). Competitive Strategy. New York. Free Press 13. PETERAF, M.A. (1990). The cornerstones of competitive advantage: a resource based view. Strategic Management Journal, 14, 3,179-191. 14. Statistic Yearbook Thailand 2011(online). Report from National Statistical Office, Ministry of Information and Communication Technology last accessed 16 April 2012 at http://service.nso.go.th 15. STOKES, R (2006). Network-based strategy making for events tourism. European Journal of Marketing,40, 5, 682 – 695 16. SUN, Chieh (2011). Transformation of Taiwan’s Small and Medium Sized Enterprise: A case Study on Taiwan Auto International CO., LTD. National Taiwan University, College of Management GMBA Thesis. 17. Thailand Tourist Statistic Summary Report 2010 (online). Report from Department of Tourism, Ministry of Tourism and Sports of Thailand, last accessed 23 April 2012 at http://tourism.go.th 18. Tourism Authority of Thailand Annual Report 2010 (online). Report from Tourism Authority of Thailand, Ministry of Tourism and Sports of Thailand, last accessed 16 April 2012 at http://www.tourismthailand.org 19. UNWTO (2011). UNWTO Tourism Highlight (online). Article from UNWTO last accessed 25 April 2012 at http://mkt.unwto.org/ 20. WENERFELT, B. (1984).A resource based view of the firm. Strategic Management Journal, 5, 2,171-180 Internet Source/ News 21. Bangkok Biz News: http://www.bangkokbiznews.com 22. Bangkok Post: http://www.bangkokpost.com 23. Department of Tourism Thailand: http://www.tourism.go.th 24. Great Mekhong Subregion Program : http://www.gms-eoc.org 25. Guide Ubon : http://www.guideubon.com/ 26. Phataem National Park : http://www.isaan.com 27. Royal Thai Consulate-General, Savannakhet : http://www.thaisavannakhet.com 28. Thailand map: http://www.thailand-map.net/ 29. Tourism Authority of Thailand : http://www.tourismthailand.org 30. Tourism Authority of Thailand-UbonRatchathani: http://www.tatubon.org/ 31. Tourism Thailand Marketing Database : http://marketingdb.tat.or.th/marketingdatabase 32. UbonRatchathani Map: www.mapzones.com 33. UbonRatchathani Tourist Association : http://www.ubtba.org/ 34. UbonRatchathani Tourist place: http://www.oknation.net | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/66111 | - |
dc.description.abstract | 'Amazing Thailand” the slogan promoting country tourism industry achieves the accomplishment in global stage and successfully builds customer awareness of brand “Thailand”. Tourism is one of the significant industries that plays vital role for country revenue. With the huge amount of revenue could lure some people to think that establishing a travel agency is not too difficult to accomplish. However with the dynamic characteristic of industry nature and related factors: fierce competition, globalization, IT replacement and most important is consumer behavior which influence the dynamic changes in the tourism industry. These factors heat up the players that have to be ready and prepare for changes, even though the first mover advantage did not exist anymore upon the competition increase.
This case study research provides an in-depth analysis of external and internal environment of tourism industry especially the travel agency in Thailand that use to be the first mover in the local area. Porter’ Five Force model is applied to analysis industry competitive force and Resource-Based View theory applies to create sustained competitive advantage for company. The suggestions are discussed to improve and assist company from struggling through revenue declination phase and stay strong in the competition through times. | en |
dc.description.provenance | Made available in DSpace on 2021-06-17T00:22:11Z (GMT). No. of bitstreams: 1 ntu-101-R99749056-1.pdf: 3074496 bytes, checksum: 0a9fa046e806d3937988b380af9ba862 (MD5) Previous issue date: 2012 | en |
dc.description.tableofcontents | Table of contents ii
List of Figures vi List of Tables vii Chapter 1 Introduction 1 1.1 Research Background 1 1.2 Research Motivation and Objectives 3 1.3 Research Flows 4 Chapter 2: Literature Review 5 2.1 First Mover Advantage 5 2.1 Five Force Analysis 8 2.3 Resource-Based View 11 Chapter 3: Methodology 15 3.1 Research Framework and Measurement 15 3.2 Data collection 17 Chapter 4: Case Study Background and Description 19 4.1 Country Background: Thailand 19 4.2 Thailand Tourism Industry Background 22 4.2.1 Oversea Market 23 4.2.2 Domestic Market 26 4.2.3 Outgoing Market 27 4.3 UbonRatchathani Background 28 4.3.1 Geography and background 28 4.3.2 UbonRatchathani Sightseeing place and Events 29 4.3.2.1 Sightseeing place 29 4.3.2.2 Event and Festival 32 4.3.3 Ubonratchathani Tourism Background 34 4.4 Company Background: SK Travel World Co., Ltd 41 4.4.1 Company History and Evolution 41 4.4.2 Company Business and Segments 46 4.4.2.1 Tour Business 46 4.4.2.1.1 Tour group operational process 48 4.4.2.1.2 Tour Business Revenue and Cost Structure 52 4.4.2.2. Coach rental 54 4.4.2.2.1. Coach Revenue and Cost Structure 55 4.4.2.2.2. Coach Business Situation 56 4.4.2.3 Ticket Sale service 57 4.4.2.3.1 Ticket Revenue and Cost Structure 58 4.4.2.3.2 Ticket Sale Market Situation 58 4.4.3 Company Business Model 59 4.4.3.1 Customer Structure 59 4.4.3.2 Stakeholder 60 4.4.3.3 Organization and Management 62 4.4.3.4 Competitors and Substitutions 63 4.4.3.5 Revenue and Cost Structure 64 4.4.3.6 Business Segments Summary 66 Chapter 5 Case Analysis 67 5.1 First Mover Advantage 67 5.2 Five Force Analysis 69 5.2.1Threat of New Entrant 69 5.2.2 Rivalry among Established Firm 71 5.2.3 Bargaining Power of Buyers 72 5.2.4 Bargaining Power of Suppliers 74 5.2.5 Threat of Substitute 75 5.3 Resource-Based View 77 5.4 Analysis and Finding Summary 81 Chapter 6 Conclusion 83 6.1 Research Conclusions and Suggestion 83 6.2 Limitation 86 References 87 | |
dc.language.iso | en | |
dc.title | 高度動態競爭關係中之先進者優勢:泰國旅行社有限公司為例 | zh_TW |
dc.title | The First Mover in the Highly Dynamic Competition: A Case Study of Thailand Travel Agency SK Travel World Co., LTD. | en |
dc.type | Thesis | |
dc.date.schoolyear | 100-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 張重昭,吳奕慧 | |
dc.subject.keyword | 高度動態,旅行社,泰國, | zh_TW |
dc.subject.keyword | Tourism Industry,Travel Agency,First Mover Advantage,Five Force Analysis,Resource-Based View, | en |
dc.relation.page | 89 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2012-06-14 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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