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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Dr. Timothy Chou) | |
| dc.contributor.author | Joshua Palmer | en |
| dc.contributor.author | 喬舒華 | zh_TW |
| dc.date.accessioned | 2021-06-17T00:11:30Z | - |
| dc.date.available | 2013-07-19 | |
| dc.date.copyright | 2012-07-19 | |
| dc.date.issued | 2012 | |
| dc.date.submitted | 2012-07-12 | |
| dc.identifier.citation | Chafkin, Max. “Lessons From the World's Most Ruthless Competitor.” Inc. Magazine, 29 May 2012. <http://www.inc.com/magazine/201206/max-chafkin/oliver-samwer-european-king-of-the-company-cloners.html>
Chang, Angela. 26 March 2012. “Consumer Product Branding and Marketing.” Chang, Angela. Personal interview. 30 May 2012. Chang, Derrick. “Is this the inventor of bubble tea?” CNN, 20 May 2011. <http://www.cnngo.com/explorations/drink/inventor-bubble-tea-885732> Diamandis, Peter. 23 April 2008. “Risk is a Necessity for Exploration and Growth.” <http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2003> Dominic. Personal interview. March 2012. Dyer, James S. and Rakesh K. Sarin. 1982. “Relative Risk Aversion.” Management Science, Vol. 28, No. 8. Henrich, Joseph and Richard McElreath. 2002. “Are Peasants Risk‐Averse Decision Makers?” Current Anthropology, Vol. 43, No. 1. Hofstede, Geert. National Cultural Dimensions. Accessed 20 May 2012. <http://geert-hofstede.com/national-culture.html> Hofstede, Geert and Gert Jan Hofstede. Cultures and Organizations: Software of the Mind, 2nd Edition. McGraw Hill, 2005. Hsieh, Vincent. Personal interview. 28 May 2012. Hyrsky, Kimmo and Mika Tuunanen. “Innovativeness and Risk-taking Propensity: A Cross-Cultural Study of Finnish and U.S. Entrepreneurs and Small Business Owners.” 1999. Lin, Adela. “Taiwan coffee giant to take on Starbucks.” China Daily, 10 November 2010. <http://www.chinadaily.com.cn/business/2010-11/10/content_11527724.htm> Manjoo, Farhad. “Google’s Creative Destruction.” Fast Company, 16 April 2012. <http://www.fastcompany.com/magazine/165/google-ventures> Menon, Adam. Personal interview. 4 June 2012. Moore, Geoffrey A. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. Harper Business Essentials, 1991. Rao, Venkatesh. “Silicon Valley: Why has Silicon Valley proved difficult to copy?” Quora, 16 April 2012. <http://www.quora.com/Silicon-Valley/Why-has-Silicon-Valley-proved-difficult-to-copy/answer/Venkatesh-Rao> Robinson, Ken. June 2006. “Ken Robinson says schools kill creativity.” <http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity.html> Robinson, Ken. The Element: How Finding Your Passion Changes Everything. Viking Adult, 2009. Scorbureanu, Alexandrina and Dr. Arne Holzhausen. “The Composite Index of Propensity to Risk – CIPR.” Allianz Corp. working paper, 12 April 2011. Shane, Scott. “Uncertainty Avoidance and the Preference for Innovation Championing Roles.” Journal of International Business Studies, Vol. 26, No. 1. Shenkar, Oded. Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge. Harvard Business Review Press, 2010. Shih, Stan. 15 November 2011. “NTU GMBA Forum Series: Stan Shih.” Sierra, Kathy. “Death by Risk Aversion.” Creating Passionate Users. 30 January 2006. <http://headrush.typepad.com/creating_passionate_users/2006/01/death_by_riskav.html> Sivers, Derek. Feb 2010. “Derek Sivers: How to start a movement.” <http://www.ted.com/talks/derek_sivers_how_to_start_a_movement.html> Starbucks Corp. “Starbucks Corporation Announces Entry Into Ready-To-Drink Category in Japan and Taiwan.” Starbucks Corp. press release, 31 May 2005. <http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-newsArticle&ID=714859> “Starbucks Corporation Announces Entry Into Ready-To-Drink Category in Japan and Taiwan.” Restaurant News Resource, 31 May 2005. <http://www.restaurantnewsresource.com/article16753.html> “Starbucks Taiwan chain outperforms US parent.” Taipei Times, 22 June 2009. <http://www.taipeitimes.com/News/biz/archives/2009/06/22/2003446840> “Starbucks targets full control of China stores.” China.org.cn, 3 June 2011. <http://www.china.org.cn/business/2011-06/03/content_22707678.htm> Stewart, Rodney and Sherif Mohamed. 2002. 'IT/IS projects selection using multi-criteria utility theory.' Logistics Information Management, Vol. 15, Issue 4. Yoffie, David B. and Mary Kwak. 2002. “Judo Strategy: 10 Techniques for Beating a Stronger Opponent.” Business Strategy Review Vol. 13, Issue 1. Yuan, Jeremy Brand. “Food Jing Wins Taipei’s Inaugural Startup Weekend.” TechOrange, 14 August 2012. <http://en.techorange.com/food-jing-wins-taipeis-inaugural-startup-weekend/> | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/65774 | - |
| dc.description.abstract | 推出一個創新的企業，本質上就是有風險的。許多因素都可能導致於企業的成功或失敗。在傾向於厭惡和迴避風險的社會，鼓勵創新，需要盡量減少這種創業風險。本文特別重點介紹七個真實生活案例研究取得，企業家們在推出創新企業時所使用來減少創業風險的企業戰略。 | zh_TW |
| dc.description.abstract | Launching an innovative venture is inherently risky. Many factors will contribute to the venture's eventual success or failure. In societies which tend towards risk aversion, encouraging innovation requires minimizing this startup risk. This paper highlights seven strategies derived from real-world case studies that entrepreneurs have used to minimize startup risk when launching innovative ventures. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T00:11:30Z (GMT). No. of bitstreams: 1 ntu-101-R99749063-1.pdf: 3876261 bytes, checksum: 0806dcbd9aaf203d74a11a0288189fa2 (MD5) Previous issue date: 2012 | en |
| dc.description.tableofcontents | 1. Introduction 1
1.1. Scope of Research 1 1.2. Motivation and Objectives 1 1.3. Structure of the Thesis 3 2. Background Information and Assumptions 5 2.1. Definition of Terms 5 2.2. Hofstede’s Uncertainty Avoidance Index (UAI) 6 3. Research Methodology 10 3.1. Case Method and Relevance 10 4. Strategy Analysis 11 4.1. Strategy #1: Start small, use early adopters to build momentum, and scale quickly. 11 4.2. Strategy #2: Make it familiar, make it relevant. 13 4.3. Strategy #3: Don’t be afraid of failure. 14 4.4. Strategy #4: Design for flexibility. Have several ideas lined up and be ready to change when one doesn’t work out. 15 4.5. Strategy #5: Test the waters, research the market potential at street level. 17 4.6. Strategy #6: Expect copycats. Plan to be imitated and design competitors’ entry barriers into your business model. 18 4.7. Strategy #7: Entrench your position. Once you reach scale, partner with established firms to become mainstream. 21 5. Summary and Conclusions 24 5.1. Key Contributions 24 5.2. Limitations and Future Research 24 6. References 26 7. Appendix 31 7.1. Geert Hofstede’s Uncertainty Avoidance Index (UAI) values for 74 countries and regions (Hofstede & Hofstede, 2005). 31 7.2. Key differences between weak and strong uncertainty avoidance societies (Hofstede & Hofstede, 2005). 33 | |
| dc.language.iso | en | |
| dc.subject | 企業家(精神) | zh_TW |
| dc.subject | 戰略 | zh_TW |
| dc.subject | 文化差異 | zh_TW |
| dc.subject | 不確定性規避 | zh_TW |
| dc.subject | 創新 | zh_TW |
| dc.subject | 風險規避 | zh_TW |
| dc.subject | cultural differences | en |
| dc.subject | strategies | en |
| dc.subject | risk aversion | en |
| dc.subject | innovation | en |
| dc.subject | uncertainty avoidance | en |
| dc.subject | entrepreneurship | en |
| dc.title | 推出創新企業時，將創業風險減到最低的企業戰略 | zh_TW |
| dc.title | Strategies for Minimizing Startup Risk when Launching Innovative Ventures | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 100-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 吳玲玲(Dr. Ling Ling Wu),謝冠雄(Dr. Edward Hsieh) | |
| dc.subject.keyword | 企業家(精神),戰略,風險規避,創新,不確定性規避,文化差異, | zh_TW |
| dc.subject.keyword | entrepreneurship,strategies,risk aversion,innovation,uncertainty avoidance,cultural differences, | en |
| dc.relation.page | 34 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2012-07-12 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
| ntu-101-1.pdf 未授權公開取用 | 3.79 MB | Adobe PDF |
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