請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/65438完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.author | Tan Tsai Leen Eileen | en |
| dc.contributor.author | 陳彩玲 | zh_TW |
| dc.date.accessioned | 2021-06-16T23:42:52Z | - |
| dc.date.available | 2025-02-24 | |
| dc.date.copyright | 2020-02-24 | |
| dc.date.issued | 2020 | |
| dc.date.submitted | 2020-02-19 | |
| dc.identifier.citation | Iren Korkishko, UI/UX design guide with terms, explanations, tips and trends. Retrieved November 10 2019 from https://dev.to/iriskatastic/uiux-design-guide-with-terms-explanations-tips-and-trends-35hd
Emil Lamprecht, The Difference Between UX And UI Design - A Layman’s Guide. Retreived November 10 2019 from https://careerfoundry.com/en/blog/ux-design/the-difference-between-ux-and-ui-design-a-laymans-guide/ Tsai, Tse-Ming & Wang, Wen-Nan & Lin, Yu-Tin & Choub, Seng-Cho. (2015). An O2O Commerce Service Framework and its Effectiveness Analysis with Application to Proximity Commerce. Procedia Manufacturing. 3. 3498-3505. 10.1016/j.promfg.2015.07.668. Tzuo,T (2018) Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It Warrillow, J (2015) The Automatic Customer: Creating a Subscription Business in Any Industry ELAGUIZY, A, Why subscription business models will transform every industry. Retrieved on 30th October 2019 from https://venturebeat.com/2014/12/17/why-subscription-business-models-will-transform-every-industry/ CUOFANO, G, How To Scale Your Business With A Subscription Business Model. Retreived 15th November 2019 from https://fourweekmba.com/subscription-business-model/ 2019 誠品年度閱讀報告， Retrieved on 20th November 2019, from https://meet.eslite.com/UploadEslite/2019eslitereport.pdf Overton, Stacy, Addicted and Overwhelmed: Why 1 in 3 UK Adults Are Cutting Back on Social Media. Retreived 1st December 2019 from https://exposureninja.com/blog/cutting-back-social-media/ EXPOSURE NINJA, Delete Social Media Accounts Google Survey of 300 respondents. Retrieved 1st December 2019 from https://surveys.google.com/reporting/survey?hl=en&survey=bxcjaminz2hfoqjfyrqp3xnvki SMART INSIGHTS, The Digital Detox – why people are removing social apps but not deleting them. Retreived 1st December 2019 from https://www.smartinsights.com/social-media-marketing/social-media-strategy/why-people-are-removing-social-apps-not-deleting-them/ CARTER. J. Social media marketing trends 2020. Retreived 1st December from https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-trends-2020/ Miriam Meissner (2019) Against accumulation: lifestyle minimalism, de-growth and the present post-ecological condition, Journal of Cultural Economy, 12:3, 185-200, DOI: 10.1080/17530350.2019.1570962 台灣文化局 （2019）108年上半年度出版產業整體概況分析 台灣文化局 （2018）107年臺灣民眾閱讀及消費行為調查報告 經濟部中小企業處統計處， Retrieved 5th December 2019, https://www.moeasmea.gov.tw/list-tw-2344 Ministry of Education, Department of Statistics, Retreived 5th December 2019, https://stats.moe.gov.tw/qframe.aspx?qno=MQA5ADEA0 勞動部勞動統計年報, Retrieved 5th December 2019, http://statdb.mol.gov.tw/html/year/year07/32020.htm 租書租片生意冷 月倒7店 電子書與線上影音輾壓 亞藝影音連收5家， 蘋果日報，Retrieved 5th December 2019, https://home.appledaily.com.tw/article/index/20181231/38219682/ | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/65438 | - |
| dc.description.abstract | Abstract
DTR Inc, is a new company looking to break into the book rental business by reinventing the entire consumer experience from visiting physical bookstores to subscribing for book rentals online. As physical book rental shops are declining in numbers due to various factors, such as the inconvenience of having to make time to go to the store, and not being able to get the latest popular book titles, DTR will offer a new alternate way for book lovers to be able to pursue their love of reading. Taking on the new O2O (Online to Offline) trend within the retail industry, DTR Inc engages the Subscription Business Model to get new subscribers for maximum revenue. DTR Inc also uses technology, through websites/mobile application and in-house algorithm to match the book titles most suited to subscribers’ interests to enhance their reading pleasure, thus ensuring subscriber retention. This business plan also looks at the market analysis of the book selling/rental industry and attempts to identify DTR Inc’s competitive edge through the SWOT Analysis of its current status. It also discusses the implementation strategy of DTR Inc to penetrate the market and the future growth of the company. With this business proposal, DTR Inc is confident to turn the current book rental industry from a sunset industry to a new engaging experience for their subscribers. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T23:42:52Z (GMT). No. of bitstreams: 1 ntu-109-R01749063-1.pdf: 2728712 bytes, checksum: 3cba7bb4a6269149a940d2c35e8ec269 (MD5) Previous issue date: 2020 | en |
| dc.description.tableofcontents | Abstract ................................................................................................................................................. i
1. Executive Summary .................................................................................................................. 1 2. Our Mission and Vision ........................................................................................................... 2 2.1. Company Mission ............................................................................................................. 2 2.3. DTR Inc’s Organizational Chart .................................................................................... 3 2.4. DTR Inc’s Teams ............................................................................................................. 4 2.5. DTR Inc’s Platform Technologies .................................................................................. 5 2.5.1. DTR Inc’s Website and Mobile Phone Application .................................................................... 5 2.5.2. DTR In House customer leads and book matching algorithm ..................................................... 5 3 DTR Inc – The Book Rental Subscription Model .............................................................. 7 3.1 The Subscription Business Model ......................................................................................... 7 3.2 Advantages and Disadvantages of the Subscription Business Model ......................... 10 3.3 DTR Inc – Offered Subscription Plans .............................................................................. 12 3.4 DTR Inc – User Experience on website and mobile phone application ...................... 14 4 Market Analysis for DTR Inc ............................................................................................... 19 4.1 Industry Analysis .................................................................................................................... 19 4.1.1 Reading Trends in Taiwan ................................................................................................................................ 19 4.1.2 Ebooks versus Physical Books Trends ......................................................................................................... 22 4.1.3 Lifestyle changes that affects physical books reading ............................................................................ 23 4.2 Target Market ......................................................................................................................... 25 4.2.1 Tertiary Educated Individuals above 25 years old ................................................................................... 25 4.2.2 Small Medium Enterprises ............................................................................................................................... 25 4.2.3 University Students ............................................................................................................................................. 26 4.2.4 Target Market versus Sales Forecast ............................................................................................................. 27 5 Competition for DTR Inc ....................................................................................................... 28 5.1 Main Competitors ................................................................................................................... 28 5.1.1 Retail Chain Bookstores .................................................................................................................................... 28 5.1.2 Online Bookstores ............................................................................................................................................... 28 5.1.3 Public Libraries .................................................................................................................................................... 29 5.1.4 Physical Rental Bookstores .............................................................................................................................. 30 5.1.5 Conclusion ............................................................................................................................................................. 30 6 Financial Projections ............................................................................................................. 31 6.1 Financial Assumptions .......................................................................................................... 31 6.1.1 DTR Initial Inventory Costs ............................................................................................................................. 31 6.1.2 DTR Initial IT Investment ................................................................................................................................ 32 6.1.3 DTR Human Resources Operation Costs .................................................................................................... 33 6.2 Projected Subscription Numbers ........................................................................................ 34 6.3 Projected 5 Years Profit & Loss .......................................................................................... 35 7 References ................................................................................................................................. 38 | |
| dc.language.iso | en | |
| dc.subject | 線上宅配服務 | zh_TW |
| dc.subject | 傳統產業現代化 | zh_TW |
| dc.subject | 月租紙本 | zh_TW |
| dc.subject | Online Books Subscription | en |
| dc.subject | Subscription Service | en |
| dc.title | 傳統產業現代化–月租紙本書線上宅配服務 | zh_TW |
| dc.title | DTR Inc, An Online Books Subscription Service | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 108-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳建錦(Chien Chin Chen),謝冠雄(Edward Hsieh) | |
| dc.subject.keyword | 傳統產業現代化,線上宅配服務,月租紙本, | zh_TW |
| dc.subject.keyword | Online Books Subscription,Subscription Service, | en |
| dc.relation.page | 40 | |
| dc.identifier.doi | 10.6342/NTU202000519 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2020-02-19 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-109-1.pdf 未授權公開取用 | 2.66 MB | Adobe PDF |
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