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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/64106完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 江炯聰 | |
| dc.contributor.author | Jeffrey Tong | en |
| dc.contributor.author | 董繼中 | zh_TW |
| dc.date.accessioned | 2021-06-16T17:30:16Z | - |
| dc.date.available | 2012-08-22 | |
| dc.date.copyright | 2012-08-22 | |
| dc.date.issued | 2012 | |
| dc.date.submitted | 2012-08-15 | |
| dc.identifier.citation | 林豐瑞 (2012) - 台灣民宿發展的管理啟思－藉德國、日本的發展經驗
李宗鈺 (2005) - 台灣民宿業者餐旅行銷組合與關鍵成功因素之研究 馮國綱 (2010)台灣墾丁地區旅館業群聚現象之研究資產管理與城市規劃學系碩 論文 姚德雄 (2008) 旅館產業的開發與規劃 李力昌、談心怡 (2010) 觀光休閒產業行銷實務 簡玲玲 (2005) 民宿評鑑指標之研究, 朝陽大學碩士論文 休閒觀光產業分析及投資機會 (2009) - 經濟部投資業務處 飯店業20億變臉造型 第二代墾丁現身 張元祥遠見雜誌2006年8月號 第242期 最愛民宿 圓夢計畫：20家最受歡迎民宿分享創業歷程 - SH美化家庭雜誌 July 7th 2011 Analysis of Product Levels of Leisure Industry – A Case Study of Taiwan B&B Service Quality – Shih Yen Lin, Journal of Customer Satisfaction, March, 2005 A Study of Taiwan B&B Traveler’s Consumption Decision Making Process – Lin-Ching Hsu, Lecturer Department of Food and Beverage Management, Far East University Developing a Bed & Breakfast Business Plan – Robert D. Buchanan, Robert D. Espeseth, North Central Regional Extension Publication 273, April 30, 1998 Challenge 2008 National Development Plan Doubling Tourist Arrivals Plan Ministry of Transportation and Communications January 2005 Typologising nature-based tourists by activity: A case study in Kenting National Park – 2008 September 21 The Future of Luxury Travel – Horwath HTL, International Luxury Travel Market, June 2011 New Species Identified in Asia - Young Premium Consumer New Book Heralds the Power of the Youth Market in Asia by Dr. Yuwa Hedrick-Wong, 9th April 2008 99 年度墾丁國家公園遊客人次、交通量、滿意度調查 - 墾丁國家公園管理處 託研究報告 December 2010 MoneyDJ 財經知識庫 未來三年，國內新觀光飯店投資金額逾200億 - 方巧文2011-02-22 http://www.moneydj.com/kmdj/news/newsviewer.aspx?a=c212f0c3-3c4a-44bd-80e9-e77b4b67e34a#ixzz1u62mMWUE 夏都國際開發股份有限公司http://www.moneydj.com/kmdj/wiki/wikiviewer.aspx?keyid=e63d8eca-2d61-4ddb-bfe6-45977339e34a#ixzz1uAfAlbrY 交通部觀光局 http://www.taiwan.net.tw 內政部地政司 http://www.land.moi.gov.tw/enhtml/index.asp 墾丁凱薩飯店官網 http://kenting.caesarpark.com.tw/index.php 燦星旅遊網 http://www.startravel.com.tw 墾丁夏都酒店官網 http://www.ktchateau.com.tw 墾丁福華渡假飯店官網 http://www.howard-hotels.com 中華民國觀光旅館商業同業公會 www.tourist-hotel-asso-taiwan.org.tw iSurvey東方線上 http://www.isurvey.com.tw/ 樹也Villa www.chooart.com.tw 老英格蘭莊園 www.theoldengland.com 阿德南斯 Ardennes Villa www.ardennesvilla.com.tw 牡丹灣VILLA www.mudanwanvilla.com.tw SPACE YOGA 瑜珈空間- Taipei, Taiwan) www.withinspace.com 林莉婚紗LinLi Wedding www.linli.com.tw/ 悠遊墾丁網 http://uukt.idv.tw/ 東方足跡生態導覽解說團隊 http://ecotour.footprint.tw/ 墾丁育樂有限公司) http://ktyacht.com.tw/b4.asp 訪問: 蘇林立建築研究室 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/64106 | - |
| dc.description.abstract | The Blue House Villa Kenting is a luxury guest house project located in the Houbihu area of Hengchuen peninsula. The location is ideal for accommodation as it overlooks the beautiful Nan Wan (南灣) Beach and Bashi Channel ocean. The Blue House Villa is aiming to provide comfortable accommodation with a boutique hotel standard service. The Blue House Villa's concept is to combine beautiful natural scenery of Kenting with slow pace elligent lifestyle, and modern comfortable design together. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T17:30:16Z (GMT). No. of bitstreams: 1 ntu-101-R98749037-1.pdf: 1934594 bytes, checksum: 5c26efa69410efa2ddc9cfc6822ac05d (MD5) Previous issue date: 2012 | en |
| dc.description.tableofcontents | Table of Contents
1.0 Executive Summary……………………………………………………………..5 2.0 Background………………………………………………………………………5 About The Blue House Villa……………………………………………………….…5 The Concept…………………………………………………………………….…….9 Mission Statement……………………………………………………………….......10 3.0 Industry Analysis……………………………………………………………….11 Taiwan Tourist Industry Market Analysis…………………………………………...11 Kenting Tourism/Lodging Market Analysis…………………………………………13 Industry/Competitor Analysis – Five Forces Analysis………………………………14 Business Model & Strategy Formulation……………………………………………19 Market Forces, Industry forces, Key Trends, Macroeconomics………………….....19 Market Segmentation……………………………………………………………......24 SWOT Analysis & Key Success Factors…………………………………………….30 4.0 Marketing Plan…………………………………………………………………33 Objectives……………………………………………………………………………33 Marketing Strategy Four Ps..……………………………………………………......34 Product………………………………………………………………….……………34 Place………………………………………………………………………………….39 Price………………………………………………………………………………….43 Promotion……………………………………………………………………………48 Communication Plan………………………………………...………………………49 5.0 Operating Plan and Execution………………………………………………...53 Company Structure/Team………………………………………………………........53 Operations & Schedule/Important Dates…………………………………………….55 Risk Management……………………………………………………………………56 6.0 Financial Plan…………………………………………………………………...57 Start-up Summary…………………………………………………...........................58 Profit and Loss……………………………………………………………………….60 Break-even Analysis……………………………………………………………........64 7.0 Conclusion………………………………………………………...………….….65 | |
| dc.language.iso | en | |
| dc.subject | 墾丁 | zh_TW |
| dc.subject | 民宿 | zh_TW |
| dc.subject | 旅遊 | zh_TW |
| dc.subject | 觀光 | zh_TW |
| dc.subject | Kenting | en |
| dc.subject | guest house | en |
| dc.subject | villa | en |
| dc.subject | tourist | en |
| dc.title | 墾丁藍屋民宿營業企劃書 | zh_TW |
| dc.title | Blue House Villa Kenting Guest House Business Plan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 100-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 承立平,尤瑞崇 | |
| dc.subject.keyword | 墾丁,民宿,旅遊,觀光, | zh_TW |
| dc.subject.keyword | Kenting,guest house,villa,tourist, | en |
| dc.relation.page | 70 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2012-08-16 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-101-1.pdf 未授權公開取用 | 1.89 MB | Adobe PDF |
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