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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 謝源弘(James Hsieh) | |
| dc.contributor.author | Chun-Hsien Lee | en |
| dc.contributor.author | 李俊賢 | zh_TW |
| dc.date.accessioned | 2021-06-16T17:24:29Z | - |
| dc.date.available | 2021-02-22 | |
| dc.date.copyright | 2021-02-22 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-02-03 | |
| dc.identifier.citation | [1] Gartner, 9 Future of Work Trends Post-COVID-19, 2020 [2] Gartner, 6 Trends on the Gartner Hype Cycle for the Digital Workplace, 2020 [3] The BVP NASDAQ Emerging Cloud, https://www.bvp.com/bvp-nasdaq-emergingcloud-index [4] European Centre for Disease Prevention and Control https://www.ecdc.europa.eu/en/geographical-distribution-2019-ncov-cases [5] Gartner worldwide SaaS market revenue projection, July, 2020 https://www.gartner.com/en/newsroom/press-releases/2020-07-23-gartner-forecastsworldwide-public-cloud-revenue-to-grow-6point3-percent-in-2020 [6] ARK investment management, Could 2020-2030 be the Golden Age for Software-asa-Service? https://ark-invest.com/white-papers/saas-white-paper/ [7] Gartner COVID-19 Crisis Benchmarking Against Your Peers Webinar Poll (n=421 HR leaders, 2 April 2020), 2020 Gartner Cost Cutting and Employee Experience Survey (n=4,535 employees). COVID-19 How Finance Leaders Are Responding to the Emerging Situation Webinar Poll (n=317 finance leaders, 26 March 2020). [8] Forrester Research, Inc, Microsoft Is About To Shake Up Low-Code Platforms, 2019 [9] Gartner, Organizations need to move from task-specific tools toward a hybrid integration platform, 2018 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/63960 | - |
| dc.description.abstract | Software-as-a-Service (SaaS) is already everywhere due to many characteristics of SaaS bring value to enterprises. In this thesis, the features of adopting SaaS application versus onpremises software will be discussed. In addition, the uncertainty caused by COVID-19 also catalyze the market growth of SaaS application. There are four characteristics of SaaS reinforce the market growth is discussed in the thesis. In addition, the working style and life style changes a lot because of COVID-19. People spend more time at home results in the remote working and stay-at-home economy. Employees require business tools to help them have high working efficiency. Stay-at-home working style brings new requirement for enterprise to run new business model. This thesis has discussed some use scenarios for both style and conclude six SaaS application trends for the new reality. The business response to SaaS application in Taiwan market are collected by survey. The respondents provide the observations about business requirement and the priority which are expected to be enhanced by adopting software solutions. Top two ranked business requirement are broken down into stage of opportunity for SaaS providers. Even the market demand for SaaS solution is getting stronger, there are four main limitations of SaaS application and the limitation of this thesis are discussed. The conclusion about the next decade of SaaS market will also be provided. | zh_TW |
| dc.description.provenance | Made available in DSpace on 2021-06-16T17:24:29Z (GMT). No. of bitstreams: 1 U0001-0202202119193700.pdf: 3893845 bytes, checksum: 28a7814682f51e673846456fe99afffd (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | Acknowledgement………………………………………………………………………I Abstract…………………………………………………………………………………III List of figures………………………………………………………………………V List of tables…………………………………………………………………………VI 1. Introduction ……………………………………………………………………1 2. Objective and research questions…………………………………………………2 3. Methodology………………………………………………………………………3 4. Literature review 4.1. Introduction to SaaS industry…………………………………………………3 4.1.1. Values of adopting SaaS application comparing to on-premises software…………………………………………………………………4 4.1.2. Four characteristics of SaaS reinforce the market growth after COVID-19 outbreak ………………………………………………8 4.2. Business impact of COVID-19 in organization……………………………14 4.2.1. Remote working and stay-at-home economy…………………………16 4.2.2. Business requirement changes…………………………………………17 4.3. SaaS application requirement for the new reality…………………………19 4.3.1. Six SaaS Trends in the wake of COVID-19……………………………19 4.3.2. Analysis framework: Michael Porter’s value chain……………………22 5. Industry business response to SaaS application in mid-to-post COVID-19 era in Taiwan region …………………………………………27 5.1. Aim of survey………………………………………………………………..27 5.2. Structure of questionnaire: business requirement and transformation plan…28 5.3. Analysis of remote working…………………………………………………31 5.3.1. Challenge of internal collaboration analyzed by departments…………31 5.3.2. Challenges for each department………………………………………...33 5.4. Analysis of emerging business requirement and current status……………35 5.4.1. Decision-making process and data analysis…………………………….38 5.4.2. Marketing and branding………………………………………………39 6. Discussion and limitation…………………………………………………………42 6.1. SaaS in vertical industry……………………………………………………42 6.2. Enterprise competency in the ecosystem…………………………………43 6.3. Limitation of SaaS application………………………………………………44 7. Conclusion and recommendation…………………………………………………45 8. Reference…………………………………………………………………………47 List of figures Figure 4-1 BVP NASDAQ Emerging Cloud Index comparing to NASDAQ Index, S P 500 Index and Dow Jones Index ……………………………6 Figure 4-2 Global public cloud service revenue in 2019 ……………………………………7 Figure 4-3 Worldwide SaaS revenue projection for 2020 to 2030………………………………8 Figure 4-4 Cost structure of cloud computing and on-premises enterprise software solution……9 Figure 4-5 Comparison table of adopting on-premises enterprise software and SaaS application …………………………………11 Figure 4-6 Uncertainty and business agility during catalyze the requirement of SaaS market…14 Figure 4-7 Distribution of cases of COVID-19 by continent, from week 1 to week 50, 2020……15 Figure 4-8 Geographic distribution of COVID-19: 14-day COVID-19 case notification rate per 100,000, weeks 49~50 ………………………………15 Figure 4-9 Remote working will become the new normal from 30% increased to 48%...............16 Figure 4-10 Business requirement changes including remote working and stay-at-home economy ……………………………………17 Figure 4-11 Five business requirements for SaaS application catalyzed by remote working ………22 Figure 4-12 Analysis framework through Michael Porter’s value chain………………………24 Figure 4-13 Google Trends of the requirement about firm infrastructure………………………25 Figure 4-14 Google Trends of the requirement about sales and service activities………………26 Figure 4-15 Google Trends of the requirement about event management system, HR system, financial management system and product lifecycle management …………………27 Figure 5-1 Total working experience of respondents (Unit: year)………………………………29 Figure 5-2 Job level of the respondents………………………………………………………….29 Figure 5-3 Job function of the respondents………………………………………………………30 Figure 5-4 Industry distribution of the enterprises……………………………………………….30 Figure 5-5 Impact of annual revenue in 2020…………………………………………………30 Figure 5-6 Rank of challenges for remote working……………………………………………31 Figure 5-7 Higher percentage of employees in supporting and operational team think internal collaboration is challenging for them to complete daily job duty in remote working ……32 Figure 5-8 Challenges of remote working for supporting department…………………………33 Figure 5-9 Challenges of remote working for Sales Marketing departments………………….34 Figure 5-10 Challenges of remote working for R D, FAE, QA and manufacturing departments.34 Figure 5-11 Analysis approach is to understand current status in the organization and expectation about new business requirement ……………………………………………35 Figure 5-12 Software solutions adopted in your organization…………………………………36 Figure 5-13 Rank of business process which is expected to optimize efficiency and effectiveness ……………………………………37 Figure 5-14 Overview of the analytics process model…………………………………………38 Figure 5-15 Overview of marketing process model with seamless and personalized customer experience …………………………………40 List of tables Table 4.1 Market cap of each SaaS company in the BVP NASDAQ Emerging Cloud index ……………5 Table 4.2 EM Cloud performance vs major indexes for the periods before COVID-19 and after COVID-19 outbreak ……………7 | |
| dc.language.iso | en | |
| dc.subject | 軟體即服務 | zh_TW |
| dc.subject | 企業級軟體即服務 | zh_TW |
| dc.subject | SaaS | en |
| dc.subject | Software-as-a-service | en |
| dc.subject | Salesforce | en |
| dc.subject | COVID-19 | en |
| dc.title | COVID-19 對全球企業級軟體即服務(SaaS)產業的影響 - 以台灣市場為例 | zh_TW |
| dc.title | Impact of COVID-19 on B2B SaaS Industry in the Global Market - A Case Study of Taiwan Market | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 109-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 孔令傑(Ling-Chieh Kung) | |
| dc.contributor.oralexamcommittee | 謝冠雄(Edward Hsieh) | |
| dc.subject.keyword | 軟體即服務,企業級軟體即服務, | zh_TW |
| dc.subject.keyword | SaaS,Software-as-a-service,Salesforce,COVID-19, | en |
| dc.relation.page | 47 | |
| dc.identifier.doi | 10.6342/NTU202100411 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2021-02-04 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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