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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/63924
完整後設資料紀錄
DC 欄位值語言
dc.contributor.advisor陳俊忠
dc.contributor.authorWan-Chi Chengen
dc.contributor.author鄭宛綺zh_TW
dc.date.accessioned2021-06-16T17:23:14Z-
dc.date.available2017-08-20
dc.date.copyright2012-08-20
dc.date.issued2012
dc.date.submitted2012-08-16
dc.identifier.citationReferences
1) Bonabeau, E., Bodick, N. and Armstrong, R.W. “A More Rational Approach to New-Product Development”, Harvard Business Review, March 2008.
2) Brandenburger, A.M. and Nalebuff, B.J. “The Right Game: Use Game Theory to Shape Strategy”, Harvard Business Review, July~August 1995.
3) Chen, M.J. “Competitive Dynamics: A Research Odyssey”, Best Wise Publisher, 2008.
4) Chirgui, Z. “The economics of the smart card industry: towards coopetitive strategies”, Economics of Innovation and New Technology, 2005, 14, pg. 455~477.
5) Dhekne, R. and Chittal, S.S. “Supply Chain Strategy for the Consumer Electronics Industry”, Wipro, May 2011.
6) Dobrowolski, C. “Handling Hot Components”, Circuits Assembly, March 2009, pg.22~24.
7) Fowler, M. and Scott, K. 'UML Distilled: Applying the Standard Object Modeling Language', Addison-Wesley, Reading, MA, 1998.
8) Ganguli, S. “Coopetition Models in the Context of Modern Business”, The Icfai Journal of Marketing Management, 2007, Vol.VI, No4.
9) Genieser, L. and Gollin, M. “Intellectual property issues in nanotechnology”, Journal of Commercial Biotechnology, May 2007, Vol.13, No.3, pg 195~198.
10) Ghemawat, P. “Distance Still Matters: The Hard Reality of Global Expansion”, Harvard Business Review, September 2001.
11) Gurrum, S.P., Student Member, IEEE; Suman, S.K., Joshi, Y.K., Senior Member, IEEE; and Fedorov, A.G. “Thermal Issues in Next-Generation Integrated Circuits”, IEEE Transactions on Device and Materials Reliability, December 2004, Vol.4, No. 4.
12) Hambrick, D.C. and Fredrickson, J.W. “Are you sure you have a strategy?”, Academy of Management Executive, 2001, Vol.15, No.4.
13) Ho, J.M. 'Air flow based optimal design for notebook computer heat sinks', Mater Thesis of Department of Mechanical Engineering of National Taiwan University of Science and Technology, 2002.
14) Johnson, M.W., Christensen, C.M. and Kagermann, H. “Reinventing Business Model,” Harvard Business Review, December 2008.
15) Kanter, R.M. “Innovation: The Classic Traps”, Harvard Business Review, November 2006.
16) Lado, A. A., Boyd, N.G. and Hanlon, S.C.” Competition, cooperation, and the search for economic rents: a syncretic model”, Academy of Management Review, 1997, 22, pg110~141.
17) Lee, Y.H. 'Optimum Design of Active Heat Sink Cooling System on the Notebook Personal Computer', Master Thesis of Department of Mechanical Engineering of National Chiao Tung University, 2001.
18) Lin, S.J. 'The Study of the Effect of the Gap Between Blower and Heat Exchanger in Notebook PC design', Master Thesis of Department of Mechanical Engineering of Chung Yuan Christian University, 2006.
19) Lindgardt, Z., Reeves, M., Stalk, G. and Deimler, M.S. “Business Model Innovation: When the Game Gets Tough, Change the Game”, The Boston Consulting Group, December 2009.
20) Lindqvist, M. and Ghazi, S.S. “Disrupt or become disrupted: A framework to identify and evaluate disruptive innovations”, Department of Technology Management and Economics Chalmers University of Technology, December 2005.
21) Markides, C.C. “To Diversify or Not to Diversify”, Harvard Business Review, November ~ December 1997.
22) Ogawa, S. and Piller, F.T. “Reducing the Risks of New Product Development,” MIT Sloan Management Review, Winter 2006.
23) Porter, M.E. “The Five Competitive Forces That Shape Strategy”, Harvard Business Review, January 2008.
24) Robertson, T.S. and Gatignon, H. “Development mode: A transaction cost conceptualization”, INSEAD Working Paper Series, 1995.
25) Sepehri, M. and Fayazbakhsh, K. “A quantitative examination of competition, coopetition and cooperation in supply chains”, South African Journal of Business Management, 2011.
26) Short, J.C. and Payne, G.T. “First Mover and Performance: Timing is Everything”, Academy of Management Review, 2008, Vol.33 No.1, pg. 267~270.
27) Sturgeon, T.J. and Kawakami, M. “Global Value Chains in the Electronic Industry: Was the Crisis a Window of Opportunity for Developing Countries?”, The World Bank, September 2010.
28) Ting, J.H. 'A Study of Optimal Thermal Design of the Handheld Industry Computer', Thesis for Master of Science Department of Mechanical Engineering Tatung University, 2010.
29) Walley, K. “Coopetition”, International Studies of Management and Organization, Summer 2007, Vol.37 No. 2, pg. 11~31.


Websites
1) http://big5.hdcmr.com/142829.html
2) http://broadband02.ici.ro/program/klingenstein_3d.pdf
3) http://cens.com/cens/html/en/news/news_inner_38816.html
4) http://en.wikipedia.org/wiki/Thermal_management_of_electronic_devices_and_systems#Recent_developments
5) http://media01.24hrstech.com/PDFs/12B1-Nano-Thermo.pdf
6) http://pcdandf.com/cms/magazine/95/3704
7) http://unstats.un.org/unsd/trade/s_geneva2011/refdocs/RDs/GVC%20in%20Electronics%20Industry%20(Sturgeon%20-%20Sep%202010).pdf
8) http://www.appliednanotech.net/tech/CarbAl.php
9) http://www.bccresearch.com/report/top-ten-thermal-management-companies-smc075a.html
10) http://www.businessmodelgeneration.com
11) http://www.chalmers.se/mc2/EN/laboratories/bionano-systems/research/smit-center/nano-thermal/downloadFile/attachedFile_f0/2180260205.pdf?nocache=1260362286.99
12) http://www.digikey.com/purchasingpro/us/en/articles/supply-chain/revenue-for-contract-manufacturers-to-grow-85-percent-in-2011/1142
13) http://www.emasiamag.com/article-5268-unimicronacquiresphoenixtoaimforworldsno1pcbmaker-Asia.html
14) http://www.frostytech.com/top5heatsinks.cfm
15) http://www.ledinside.com/New_dawn_of_the_high_power_LED_lighting_industry_20081104
16) http://www.nec.co.jp/rd/en/innovative/bioplastics/03_4.html
17) http://www.stanford.edu/class/ee311/NOTES/TrendsSlides.pdf
dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/63924-
dc.description.abstractHeat dissipation is becoming an area of hot interest due to the demand of increase functionalities within electronics under more compact designs. To dissipate heat researchers and businesses have introduced many solutions. From different module designs, to adding cooling fans, to various packaging materials and even heat reducing chip level designs. Organizations, such as iNEMI and ITRS, have listed thermal management as a topic of priority on its roadmap. Thus the importance of heat dissipation to the future of electronic design is undeniable.
The market demand is present, yet even if a new product offering can meet the technical needs, what are the business aspects that need to be considered. How should a new market entrant position itself in the industry to gain a foot hold in the saturated market? Furthermore, how should a new entrant prepare itself against incumbent responses? What type of business model would be most beneficial to the new entrant?
These would be the areas of exploration in this paper, which utilizes a company DBC as the case study company. In the highly competitive market of thermal solutions, what market entry strategy is most beneficial for DBC and how this would affect its business model.
en
dc.description.provenanceMade available in DSpace on 2021-06-16T17:23:14Z (GMT). No. of bitstreams: 1
ntu-101-R99749010-1.pdf: 1572450 bytes, checksum: bf2966fa545f8bf9d2ccef4436e578b0 (MD5)
Previous issue date: 2012
en
dc.description.tableofcontentsMaster Thesis Certification.....ii
Acknowledgement.....iii
Abstract.....iv
List of Figures.....vii
List of Tables.....viii

Chapter 1: Introduction.....1
1.1 Research Motive.....1
1.2 Research Issues.....2
Chapter 2: Literature Review and Methodology.....3
2.1 Business Model....4
2.2 Porter’s Five Forces.....5
2.3 Competitive Dynamics.....6
2.4 Co-Opetition.....7
2.5 Methodology.....10
Chapter 3: Thermal Industry Introduction and DBC Introduction.....11
3.1 Thermal Industry Introduction.....11
3.1.1 Thermal Management Background.....12
3.1.2 Current Thermal Management Solutions and Limitations.....15
3.1.3 Market Driving Forces.....20
3.1.4 Current Industry Structure.....23
3.1.5 Industry Prospect.....24
3.2 Current Market Structure and Business Model.....25
3.3 DBC Introduction.....30
3.3.1 Company Background.....31
3.3.2 Competitive Strength Assessment and Advantage.....32
3.3.3 Current Activity Configuration.....37
Chapter 4:Market Entry Strategies.....38
4.1 Market Commonality and Resource Similarity.....39
4.2 Market Timing and Expansion.....40
4.2.1 Key Materials/Resources and Processes.....44
4.3 New Business Model.....46
4.3.1 Customer Relationship.....50
4.3.2 Partners Relationship.....52
Chapter 5: Conclusion.....57
5.1 Industry Finding......57
5.2 Action Plan......58
5.3 Managerial Implication.....59
5.4 Paper Contributions.....60
5.5 Future Research.....61
dc.language.isoen
dc.subject奈米材料zh_TW
dc.subject散熱zh_TW
dc.subject創新zh_TW
dc.subject經營模式zh_TW
dc.subject新創企業zh_TW
dc.subjectBusiness Modelen
dc.subjectventureen
dc.subjectInnovativeen
dc.subjectThermal Cooling Nano Materialen
dc.title新創企業之經營模式分析-以創新散熱奈米材料為例zh_TW
dc.titleBusiness Model Design for New Venture - Case Analysis of Innovative Thermal Cooling Nano Materialen
dc.typeThesis
dc.date.schoolyear100-2
dc.description.degree碩士
dc.contributor.oralexamcommittee謝明慧,郭佳瑋
dc.subject.keyword新創企業,經營模式,創新,散熱,奈米材料,zh_TW
dc.subject.keywordBusiness Model,venture,Innovative,Thermal Cooling Nano Material,en
dc.relation.page66
dc.rights.note有償授權
dc.date.accepted2012-08-16
dc.contributor.author-college管理學院zh_TW
dc.contributor.author-dept企業管理碩士專班zh_TW
顯示於系所單位:管理學院企業管理專班(Global MBA)

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