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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 岳修平(Hsiu-Ping Yueh) | |
dc.contributor.author | Yu-Lun Wu | en |
dc.contributor.author | 吳悠綸 | zh_TW |
dc.date.accessioned | 2021-06-16T17:13:54Z | - |
dc.date.available | 2017-08-27 | |
dc.date.copyright | 2012-08-27 | |
dc.date.issued | 2012 | |
dc.date.submitted | 2012-08-20 | |
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/63552 | - |
dc.description.abstract | 媒體是當代娛樂重要的一部份,且人們通常為了追求正向功能而使用它。因此,在媒體研究中,恐懼娛樂始終是個有趣的議題,但在國內學界卻鮮少獲得關注。依循著強度基準模型,本研究嘗試探討媒體偏好與行為的相關性,以及個體差異與前兩者的相關性。再者,以生物特性測量個體差異之動機活化測量已發展為可被信賴的測量指標,本研究採用相關法檢視miniMAM與恐怖片類型偏好和觀看頻率的相關性。而年齡與性別的個體差異也將在後續分析備進一步驗證。
總數160的參與者完成本研究之測驗。本研究結果顯示恐怖片類型偏好和恐怖片觀看頻率有正向相關,ASA分數和恐怖片偏好亦具正向相關,特別是越緊張類型的恐怖片,且男性在特定恐怖片類型上比女性表現出更高的偏好。然而,由於研究的限制,受試者的年齡、文化差異,與其應用性仍需更多的考量。 | zh_TW |
dc.description.abstract | Media has become an integral part of contemporary entertainment, and people usually approach it for something positive. Frightening entertainment has long been an interesting issue in media study, but not obtained domestic academic attention yet. Followed by the tradition of intensity-based models, the study attempted to explore the correlation between media preference and behavior, and individual differences in correlation with them. Since Motivation Activation Measure has been an emerging and reliable indicator of biologically based individual difference, the study conducted correlational approach to examine miniMAM in correlation with horror preference and watching frequency. Individual differences of age and gender were both verified in further analysis.
A total of 160 participants finished the measure. And the results of the study show that the horror movie genre preference is positive correlating to horror movie watching frequency, and ASA scores has positive correlation with horror movie genre preference, especially the more intensive genres, and males performed higher preference in specific genres than females. Nevertheless, due to the limitation of instrument, participants’ ages, and culture issue, its application needed more consideration. | en |
dc.description.provenance | Made available in DSpace on 2021-06-16T17:13:54Z (GMT). No. of bitstreams: 1 ntu-101-R99630009-1.pdf: 819595 bytes, checksum: 721d40a2bfcb34ff2ddd9089d8a6339c (MD5) Previous issue date: 2012 | en |
dc.description.tableofcontents | English Abstract i
Chinese Abstract iii Table of Contents iv List of Figures vi List of Tables vii Chapter 1 Introduction 1 1.1 Research Background 1 1.2 Significances of the Study 2 1.2.1 Significance of Theory 2 1.2.2 Significance of Methodology 3 1.2.3 Significance of Practice 3 1.3 Objectives 3 1.4 Definition of Terms 4 Chapter 2 Literature Review 6 2.1 Frightening Entertainment 6 2.1.1 Horror Movie and Fear Reaction 7 2.1.2 Theories of Horror Enjoyment 8 2.2 Media Preferences and Individual Differences 10 2.2.1 Age and Gender 12 2.2.2 Personalities 13 2.3 Motivation Activation Measure (MAM) 14 2.3.1 Dimensional Emotion Theory 16 2.3.2 Dual System Model of Motivation 16 2.3.3 MAM as Predictor in Experimental Work 17 2.4 Summary 18 Chapter 3 Methodology 20 3.1 Research Hypothesis 20 3.2 Participants 21 3.3 Correlational Method 21 3.3.1 Research Design 22 3.3.2 miniMAM 22 3.3.3 Questionnaire 24 3.3.4 Procedure 28 3.4 Data Analysis 29 Chapter 4 Results and Discussion 31 4.1 Demographics 31 4.2 Descriptive Statistics 32 4.3 Correlation between Preference and Watching Frequency 37 4.4 Comparison between Individual Differences 38 4.5 Correlating miniMAM with Preference and Watching Frequency 39 4.6 Summary 42 Chapter 5 Conclusion and Suggestion 44 5.1 Conclusion 44 5.2 Suggestion 45 5.3 Research Limitation 45 Appendix A: Informed Consent 47 Appendix B: IAPS Images Used in miniMAM 48 Appendix C: Horror Movie Genre Preference Questionnaire 49 Appendix D: Pearson Correlation Matrix 50 References 51 | |
dc.language.iso | en | |
dc.title | 動機活化測量與恐怖片類型偏好之相關性研究 | zh_TW |
dc.title | Motivation Activation Measure and Horror Movie Preference: A Correlation Study | en |
dc.type | Thesis | |
dc.date.schoolyear | 100-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 陶振超(Chen-Chao Tao),陳姿伶(Tzy-Ling Chen) | |
dc.subject.keyword | 恐怖片類型,動機活化測量(MAM),恐懼娛樂,強度基準模型,媒體偏好,miniMAM,相關法, | zh_TW |
dc.subject.keyword | horror movie genre,Motivation Activation Measure (MAM),frightening entertainment,intensity-based models,media preference,miniMAM,correlational approach, | en |
dc.relation.page | 57 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2012-08-20 | |
dc.contributor.author-college | 生物資源暨農學院 | zh_TW |
dc.contributor.author-dept | 生物產業傳播暨發展學研究所 | zh_TW |
顯示於系所單位: | 生物產業傳播暨發展學系 |
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