請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/63484
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 余峻瑜 | |
dc.contributor.author | Chun-Ping Chang | en |
dc.contributor.author | 張君萍 | zh_TW |
dc.date.accessioned | 2021-06-16T16:44:47Z | - |
dc.date.available | 2018-08-28 | |
dc.date.copyright | 2013-08-28 | |
dc.date.issued | 2012 | |
dc.date.submitted | 2012-08-21 | |
dc.identifier.citation | [1] Aaker, J. L. (1999). The Malleable Self: The Role of Self-Expression in Persuasion. Journal of Marketing Research, 36(1), 45-57.
[2] Aaker, J. L., & Lee, A. Y. (2001). 'I' Seek Pleasures and 'We' Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion. Journal of Consumer Research, 28, 33-49. [3] Aaker, J. L., & Williams, P. (1998). Empathy versus Pride: The Influence of Emotional Appeals across Cultures. Journal of Consumer Research, 25(3), 241-261. [4] Bar-Anan, Y., Liberman, N., Trope, Y., & Algom, D. (2007). Automatic Processing of Psychological Distance: Evidence From a Stroop Task. Journal of Experimental Psychology: General, 136(4), 610-622. [5] Batra, R., & Stayman, D. M. (1990). The Role of Mood in Advertising Effectiveness. Journal of Consumer Research, 17(2), 203-214. [6] Block, L. G., & Keller, P. A. (1995). When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior. Journal of Marketing Research, 32(2), 192-203. [7] Briley, D., Morris, M. W., & Simonson, I. (2000). Culture, Reasons, and Compromise in a Choice Dilemma: Chinese and American Cultures Bring Different Reasons to Mind Journal of Consumer Research, 26. [8] Chandran, S., & Menon, G. (2004). When a Day Means More than a Year: Effects of Temporal Framing on Judgments of Health Risk. [Article]. Journal of Consumer Research, 31(2), 375-389. [9] Dick, A., Chakravarti, D., & Biehal, G. (1990). Memory-Based Inferences during Consumer Choice. Journal of Consumer Research, 17(1), 82-93. [10] Fujita, K., Henderson, M. D., Eng, J., Trope, Y., & Liberman, N. (2006). Spatial Distance and Mental Construal of Social Events. Psychological Science, 17(4), 278-282. [11] Gardial, S. F., Clemons, D. S., Woodruff, R. B., Schumann, D. W., & Burns, M. J. (1994). Comparing Consumers' Recall of Prepurchase and Postpurchase Product Evaluation Experiences. Journal of Consumer Research, 20(4), 548-560. [12] Gardner, W. L., Gabriel, S., & Lee, A. Y. (1999). “I” Value Freedom, but “We” Value Relationships: Self-Construal Priming Mirrors Cultural Differences in Judgment. Psychological Science, 10(4), 321-326. [13] Hallowell, A. I. (1955). Culture and Experience. Philadelphia: University of Pennsylvania Press [14] Higgins, E. T. (1997). Beyond Pleasure and Pain. American Psychologist, 52, 1280-1300. [15] Higgins, E. T. (2000). Making a Good Decision: Value From Fit. American Psychologist, 55, 1217-1230. [16] Higgins, E. T. (2006). Value From Hedonic Experience and Engagement. Psychological Review, 113(3), 439-460. [17] Higgins, E. T., Idson, L. C., Freitas, A. L., & Molden, S. S. a. D. C. (2003). Transfer of Value From Fit. Journal of Personality and Social Psychology, 84(6), 1140-1153. [18] Hong, J., & Lee, A. Y. (2008). Be Fit and Be Strong: Mastering Self-Regulatory through Regulatory Fit. Journal of Consumer Research, 34, 682-695. [19] Hong, J. W., & Zinkhan, G. M. (1995). Self-concept and Advertising Effectiveness: The Influence of Congruency, Conspicuousness, and Response Mode. Psychology & Marketing, 12(1), 53-77. [20] Hong, Y.-Y., & Morris, M. W. (2000). Multicultural Minds. American Psychologist, 55(7), 709. [21] Howard, J. A., & Sheth, J. N. (1969). A Theory of Buyer Behavior. Homewood, IL: Irwin. [22] Isen, A. M., & Simmonds, S. F. (1978). The Effect of Feeling Good on a Helping Task that is Incompatible with Good Mood. Social Psychology, 41(4), 346-349. [23] James, W. (1890). The Principles of Psychology. New York: Dover. [24] James, W. (1910). Psychology: The briefer course. New York: Holt. [25] Keller, P. A. (2006). Regulatory Focus and Efficacy of Health Messages. Journal of Consumer Research, 33, 109-114. [26] Kim, K., Zhang, M., & Li, X. (2008). Effects of Temporal and Social Distance on Consumer Evaluations. Journal of Consumer Research, 35(4), 706-713. [27] Lee, A. Y., & Aaker, J. L. (2004). Bringing the Frame into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. Journal of Personality and Social Psychology, 86, 205-218. [28] Lee, A. Y., Keller, P. A., & Sternthal, B. (2010). Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness. Journal of Consumer Research, 36(5), 735-747. [29] Lewin, K. (1951). Field Theory in Social Science. New York: Harper. [30] Liberman, N., & Forster, J. (2009). Distancing From Experienced Self: How Global-Versus-Local Perception Affects Estimation of Psychological Distance. Journal of Personality & Social Psychology, 97(2), 203-216. [31] Liberman, N., & Trope, Y. (1998). The Role of Feasibility and Desirability Considerations in Near and Distant Future Decisions: A Test of Temporal Construal Theory. Journal of Personality & Social Psychology, 75(1), 5-18. [32] Liviatan, I., Trope, Y., & Liberman, N. (2008). Interpersonal similarity as a social distance dimension: Implications for perception of others’ actions. Journal of Experimental Social Psychology, 44(5), 1256-1269. [33] Loewenstein, G. (1987). Anticipation and the Valuation of Delayed Consumption. The Economic Journal, 97(387), 666-684. [34] Maheswaran, D., & Sternthal, B. (1990). The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments. Journal of Consumer Research, 17(1), 66-73. [35] Mandel, N. (2003). Shifting Selves and Decision Making: The Effects of Self-Construal Priming on Consumer Risk-Taking. Journal of Consumer Research, 30(30-40). [36] Markus, H., & Kunda, Z. (1986). Stability and Malleability of the Self-Concept. Journal of Personality & Social Psychology, 51(4), 858-866. [37] Markus, H. R., & Kitayama, S. (1991). Culture and the Self: Implications for Cognition, Emotion and Motivation. Psychological Review, 98(2), 224-253. [38] Menon, G., Block, L. G., & Ramanathan, S. (2002). We're at as Much Risk as We Are Led to Believe: Effects of Message Cues on Judgments of Health Risk. Journal of Consumer Research, 28, 533-549. [39] Triandis, H. C. (1989). The Self and Social Behavior in Differing Cultural Contexts. Psychological Review, 96, 506-520. [40] Trope, Y., & Liberman, N. (2003). Temporal Construal. Psychological Review, 110(3), 403. [41] Trope, Y., & Liberman, N. (2010). Construal-Level Theory of Psychological Distance. Psychological Review, 117(2), 440-463. [42] Trope, Y., Liberman, N., & Wakslak, C. (2007). Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior. Journal of Consumer Psychology, 17(2), 83-95. [43] Vallacher, R. R., & Wegner, D. M. (1987). What Do People Think They're Doing? Action Identification and Human Behavior. Psychological Review, 94, 3-15. [44] Wakslak, C. J., Trope, Y., Liberman, N., & Alony, R. (2006). Seeing the Forest When Entry Is Unlikely: Probability and the Mental Representation of Events. Journal of Experimental Psychology. General, 135(4), 641-653. [45] William B. Swann, J., & Hill, C. A. (1982). When Our Identities Are Mistaken: Reaffirming Self-Conceptions Through Social Interaction. Journal of Personality and Social Psychology, 43(1), 59-66. [46] William B. Swann, J., & Read, S. J. (1981). Self-verification processes: How we sustain our self-concepts. Journal of Experimental Social Psychology, 17, 351-372. | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/63484 | - |
dc.description.abstract | 隨著人口老化與消費者健康意識的興起,健康相關產業陸續推出了更多元化的醫療產品與服務。對醫療機構而言,設計出有效的健康訊息與溝通策略成為一項越來越不容忽視的挑戰。
時間距離與社會距離為健康訊息中經常出現的兩項心理距離。本研究從此兩種心理距離間的配適關係探討有效的健康訊息設計。我們認為訊息中若呈現一致的時間與社會距離,將能提升消費者對訊息中產品或服務的評價。本研究將此效果命名為「訊息配適」 (Information Congruency)。訊息配適的效果在我們的兩個實驗中得到了一致的結果。我們發現當訊息呈現一致的時間及社會距離時,受試者將有更高的訊息態度、產品態度及行動意圖;反之,當訊息呈現不一致的時間及社會距離時,受試者的訊息態度、產品態度及行動意圖則明顯降低。另外,本研究也進一步發現,在健康訊息中較常被使用的「自我建構」(self-construal)操作,可以代替社會距離,與時間距離形成同樣的訊息配適正面效果。 本研究在訊息配適的發現,為日漸多元化的健康相關產業提供了一個有效、便利的新健康溝通策略。 | zh_TW |
dc.description.abstract | Today, aging population and consumers’ increasing health consciousness have increased the diversity of health-related products and services. Under this situation, designing an effective health communication strategy has become a challenge for healthcare institutes.
In this study, we view this challenge from the fit between two dimensions of psychological distance, temporal and social distance. We posit that congruent psychological distance leads to better consumer evaluations, and term this match “information congruency” in this article. The two experiments in this study show convergent results that under congruent temporal and social distance, participants have better advertisement attitudes, product attitudes and behavioral intentions than those under incongruent information. Further, we also find that self-construal prime, which is more often used in health-related message, can replace social distance to form a same information congruency effect with temporal distance. The findings in this study provide the thriving healthcare industry with a new, effective, and convenient health communication strategy. | en |
dc.description.provenance | Made available in DSpace on 2021-06-16T16:44:47Z (GMT). No. of bitstreams: 1 ntu-101-R99741011-1.pdf: 10972031 bytes, checksum: e68186f888a457a9473d8512e68c3e7c (MD5) Previous issue date: 2012 | en |
dc.description.tableofcontents | TABLE OF CONTENTS
謝辭 I 摘要 II ABSTRACT III TABLE OF CONTENTS IV LIST OF FIGURES VII LIST OF TABLES VIII CHAPTER 1 INTRODUCTION 1 1.1 Motivations 1 1.2 Objectives 4 1.3. Methods and Process 5 CHAPTER 2 LITERATURE REVIEW 7 2.1 Factors Affecting Consumer Evaluations 7 2.2 The Positive Effect of Fit on Consumer Evaluations 11 2.3 The Process with Which Fit Affects Evaluations 15 2.4 Health-Related Messages in Consumer Behavior Fields 17 CHAPTER 3 THEORIES AND HYPOTHESES 22 3.1 Construal Level Theory and Psychological Distance 23 3.1.1 Construal Level Theory 23 3.1.2 CLT and Other Dimensions of Psychological Distance 25 3.1.3 Interaction between Multiple Dimensions of Psychological Distance 27 3.2 The Malleable Self and Self-Construal 29 3.2.1 The Malleable Self 29 3.2.2. Independent and Interdependent Self-Construal 30 3.2.3 Self-Construal Prime and Applications 32 The Effect of Fit 33 3.3.1 Prior Findings on Fit 34 3.3.2 Information Congruency between Temporal and Social Distance 35 3.3.3 Information Congruency of Temporal Distance and Self- Construal 37 CHAPTER 4 ANALYSIS OF EXPERIMENT 1 40 4.1 Methods 40 4.1.1 Stimulus Development 41 4.1.2 Dependent Variables 43 4.1.3 Participants and Procedure 46 4.2 Results 49 4.2.1 The General Distribution of Evaluation Indexes 49 4.2.2 Demographic Differences on Measurements 52 4.2.3 Manipulation Checks 53 4.2.4 Hypothesis Testing 55 4.3 Discussion 69 CHAPTER 5 ANALYSIS OF EXPERIMENT 2 72 5.1 Methods 72 5.1.1 Stimulus Development 73 5.1.2 Dependent Variables 74 5.1.3 Participants and Procedure 75 5.2 Results 78 5.2.1 The General Distribution of Evaluation Indexes 78 5.2.2 Demographic Differences on Measurements 81 5.2.3 Manipulation Checks 82 5.2.4 Hypothesis Testing 84 5.3 Discussion 94 CHAPTER 6 GENERAL DISCUSSION 97 6.1 Conclusion 97 6.1.1 Theoretical Contributions 99 6.1.2 Managerial Implications 101 6.2 Limitations and Future Research 103 REFERENCES 105 APPENDIX 1: Stimuli in Experiment 1 110 APPENDIX 2: Questionnaire in Experiment 1 118 APPENDIX 3: Stimuli in Experiment 2 126 APPENDIX 4: Questionnaire in Experiment 2 134 | |
dc.language.iso | en | |
dc.title | 資訊配適對醫療訊息說服力的正面效果 | zh_TW |
dc.title | Positive Effect of Information Congruency on Persuasiveness of Health-Related Message | en |
dc.type | Thesis | |
dc.date.schoolyear | 100-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 許鉅秉,練乃華 | |
dc.subject.keyword | 配適效果,時間距離,社會距離,自我建構,消費者評價, | zh_TW |
dc.subject.keyword | fit,temporal distance,social distance,self-construal,consumer evaluations, | en |
dc.relation.page | 141 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2012-08-21 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 商學研究所 | zh_TW |
顯示於系所單位: | 商學研究所 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-101-1.pdf 目前未授權公開取用 | 10.71 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。