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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 高階公共管理組
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/63452
完整後設資料紀錄
DC 欄位值語言
dc.contributor.advisor郭瑞祥
dc.contributor.authorChih-Hao Sungen
dc.contributor.author宋志豪zh_TW
dc.date.accessioned2021-06-16T16:42:41Z-
dc.date.available2012-08-27
dc.date.copyright2012-08-27
dc.date.issued2012
dc.date.submitted2012-08-24
dc.identifier.citation(一)專書
小島敏彥著,蔣永明譯(2002)。《新產品開發管理》。台北:中衛發展。
李友錚、賀力行,2008,《品質管理:整合性思維》。台北:前程。
林陽助(1996)。《顧客滿意度決定模型與效果之研究-台灣自用小客車之實證》。台北:國立臺灣大學商學研究所博士論文。
陳國民(2001)。《技術創新類型、技術能力對技術創新績效之影響》。桃園:中原大學企業管理研究所碩士論文。
楊必立、劉水深(1988)。《行銷管理辭典》。台北:華泰。
(二)期刊
王美慧、陳瑞龍(2005),「醫院服務品質之探討-以花蓮地區之醫院為例」,《管理科學研究》,第2卷,第1期,頁35-55。
杜壯、郭人介、吳永宏(2002),「類神經網路於服務品質衡量模式之構建-以電信業為例」,《臺北科技大學學報》,第35卷,第2期,頁147-160。
邱聖豪、陳星助、林欣榮(2003),「以門診顧客滿意度調查結果探討門診顧客的需求」,《慈濟護理雜誌》,第2卷,第3期,頁49-57。
洪育鈞、陳建全、鄭清榮(2003),「手術醫師對麻醉服務品質滿意度調查-以某醫學中心醫院為例」,《醫院》,第36卷,第5期,頁19-26。
許士軍(2000)。「企業研究發展與策略規劃」,1990年產業科技研究發展管理論文集,《中國生產力中心》,頁1-8。
陳仁惠、鄭仲興、方世杰(2005),「門診醫療服務品質與病患滿意度對於關係導向行為之影響」,《醫護科技學刊》,第7卷,第2期,頁187-202。
陳明邦(1995),「服務品質的管理」,《品質管制月刊》,第31卷,第11期,頁16-20。
曾倫崇、陳正男(1998),「台南地區醫院門診服務品質之評估」,《輔仁管理評論》,第5卷,第1期,頁117-136。
黃素丹(1997) ,「門診病患滿意度調查與服務品質相關因素探討」,《醫院》,第30卷,第2期,頁10-22。
楊宗明、周怡君(1997),「顧客滿意度調查-大大鞋業的個案研究」,《品質學報》,第4卷,第2期,頁149-163。
葉乙璇(2005),「行動通訊提升醫療服務品質之探討」,《亞東學報》,第28期,頁73-78。
廖貴森、蔡妙幸(2003),「服務環境下服務品質、服務價值、顧客滿意度及顧客忠誠度關係之研究」,《臺北科技大學學報》,第36 卷第1期,頁139-150。
劉大昌、易進忠(2002),「服務品質評量模式導入之研究」,科技與管理學術研討會論文集,頁483-494。
蔡文正、龔佩珍、翁瑞宏、石賢彥(2004),「基層醫師與民眾之服務品質認知落差分析」,《醫務管理期刊》,第5卷,第4期,頁385-402。
韓揆(1994),「醫療品質管理及門診服務定性指標」,《中華公共衛生雜誌》,第13卷,第1期,頁35-51。
二、外文部分
(一)專書
Afuah A. (1998). Innovation Management: Strategies, Implementation, and Profits, New York: Oxford University Press.
Buell, V. P. (1984). Marketing Management: A Strategic Planning Approach. New York: McGraw-Hill.
Crawford, C. M. and Benedetto, C. A. (2003). New Product Management, (7th ed.)., New York: McGraw-Hill.
Handelsman, S. F. (1991). An Investigation of Determinants that Influence Consumer Satisfaction with Inpatient Health Care Encounters (patient Satisfaction). Unpublished Dissertation, Rush University.
Juran, J. M. (1974). Ouality Control Handbook, (3rd ed.)., New York: McGraw-Hill.
Kotler, P. (1984). Marketing Management: Analysis, Planning, Implementation and Control, (5th ed.)., New Jersey: Prentice Hall.
Kotler, P. (1994). Marketing Management: Analysis, Planning, Implementation and Control, (8th ed.)., New Jersey: Prentice Hall.
Kotler, P. (2003). Marketing Management , (11th ed.)., New Jersey: Prentice Hall.
Levitt, T. (1986). The Marketing Imagination, New York: Free Press.
Narayanan, V. K. (2001). Managing Technology And Innovation For Competitive Advantage, New Jersey: Prentice-Hall.
O’Connor, P. F. (1992). The Influence of Physician Task Behavior on Patient Evaluation of the Technical Quality of Medical Care. Unpublished Dissertation, The George Washington University.
O’Connor, S. J. (1988). Service Quality, Service Marketing, and the Health Care Consumer: A Study Assessing the Dimensions of Service Quality and their Influence on PatientSatisfaction and Intentions to Return. Unpublished Dissertation, University of Alabama at Birmingham.
Rogers, E. M. (1995). Diffusion of Innovation , (4th ed.)., New York: Free Press.
Schiffman, L. G. and Kanuk, L. L. (2000). Consumer Behavior, (7th ed.)., New Jersey: Prentice-Hall.
(二)期刊
Andaleeb, S. S. (2001). Service Quality Perceptions and Patient Satisfaction: A Study of Hospitals in a Developing Country. Social Science & Medicine, 52(9), pp.1359-1370.
Anderson, E. W., Fornell, C. and Lehmann, D. R. (1994). Customer Satisfaction, Market Share and Profitability: Findings from Sweden. Journal of Marketing, 58(3), pp.53-66.
Angelopoulou, Kangis, P. P. and Babis, G. (1998). Private and Public Medicine: a Comparison of Quality Perceptions. International Journal of Health Care Quality Assurance, 11(1), pp.14-20.
Arieh, A. B., Gruup, H. and Maital, S. (1998). Optimal Interating R&D and Marketing. Research Evalvation, 7(2), pp.123-131.
Bart, C. K. (1999). Controlling New Products: A Contingency Approach. Journal of Technology Management, 18(5-6), pp.395-413.
Bitner, M. J. (1990). Evaluating Service Encounters: The Effects of Physical Surrounding & Employee Responses. Journal of Marketing, 54(Apr), pp.69-82.
Brook, R. H. and Lohr, K. N. (1987). Monitoring Quality of Care in the Medicare Program. Journal of American Assocication, 258(21), pp.3138-3141.
Cardozo, R. N. (1965). An Experimental Study of Customer Effort, Expectation and Satisfaction. Journal of Marketing Research, 2(3), pp.244-249.
Casarreal, K. M., Mills, J. L. and Plant, M. A. (1986). Improving Service Through PatientSurveys in a Multi-hospital Organization. Hospital & Health Service Administration, 31(2), pp.41-52.
Dabholkar, P. A., Thorpe, D. I. and Rentz, J. O. (1996). A Measure of Service Quality for Retail Stores: Scale Development and Validation. Journal of the Academy of Marketing Science, 24(1), pp.3-16.
Donabedian, A. (1966). Evaluation the Quality of Medical Care. Milbank Memorial Fund Quarterly, 44(3), pp.166-206.
Donnelly, J. H. and Etzel, M. T. (1973). Degrees of Product Newness and Early Trial. Journal of Marketing Rresearch, 10(3), pp.295-300.
Fatma, P. and Timothy, H. (2005). Patient Satisfaction in a Preoperative Assessment Clinic: an Analysis Using SERVQUAL Dimensions. Total Quality Management and Business Excellence, 16(1), pp.15-20.
Fornell, C. (1992). A National Customer Satisfaction Barometer: The Swedish Experience, Journal of Marketing, 56(1), pp.6-21.
Gallouj, F. and Weinstein, O. (1997). Innovation in Services. Research Policy, 26(4-5), pp.537-556.
Garvin, D. A. (1984). What Does Product Quality Really Means. Sloan Management Review, 26(1), pp.25-43.
Gilbert, J. T. (1995). Profiting from Innovation: Inventors and Dopters. Industrial Management, 37(4), pp.28-32.
Grover, V. and Goslar, M. D. (1993). The Initiation, Adoption, and Implementation of Telecommunications Technologies in U.S.. Journal of Management Information System, 10(1), pp.141-163.
Guiltinan, J. P. (1999). Launch Strategy, Launch Tactics, and Demand Outcomes. Journal of Product Innovation Management, 16(6), pp.509-529.
Hyde, P. C. (1986). Setting Standards in Health Care. Quality Assurance, 12(2), pp.57-59.
Jabnoun, N. and Chaker, M. (2003). Comparing the Quality of Private and Public Hospitals. Managing Service Quality, 13(4), pp.290-299.
Joby, J. (1991). Improving Quality Through Patient-Provider Communication. Journal of Health Care Marketing, 11(4), pp.51-60.
Jones, T. O. and Sasser, W. E. Jr. (1995). Why Satisfied Customers Defect, Harvard Business Review, 73(6), pp.88-99.
Juran, J. M. (1986). A Universal Approach to Managing for Quality. Quality Progres, 13(4), pp.19-24.
Kleinschmidt, E. J. and Cooper, R. G. (1991). The Impact of Product Innovativeness Performance. Journal of Product Innovation Management, 8(4), pp.240-251.
Kwaku, A. G. (1995). An Exploratory Analysis of the Impact of Market Orientation on New Product Performance: A Contingency Approach. The Journal of Product Innovation Management, 12(4), pp.275-293.
Martin, W. B. (1986). Defining What Quality Service Is for You? Cornell Hotel and Reataurant Administrition Quarterly, 26(4), pp.32-38.
Meyer, M. H. and Utterback, J. M. (1993). The Product Family and the Dynamics of Core Capability. Sloan Management Review, 34(3), pp.29-47.
Morrall, J. and Katherine, S. (1994). Service Quality: the Ultimate Differentiator. Bank Marketing, 26(10), pp.33-38.
Parasuraman, A., Zeithaml, V. A. and Berry, L. L. (1985). A Conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing, 49(4), pp.41-50.
Parasuraman, A., Zeithaml, V. A. and Berry, L. L. (1988). SERVQUAL: A Multiple-Item Scale for Measuring Customer Perceptions of Service Quality. Journal of Retailing, 64(1), pp.12-40.
Parasuraman, A., Zeithaml, V. A. and Berry, L. L. (1991). Refinement and Reassessment of the SERVQUAL Scale. Journal of Retailing, 67(4), pp.420-450.
Robertson, T. S. (1967). The Process of Innovation and the Diffusion of Innovation. Journal of Marketing, 31(1), pp.14-19.
Rochford L. and Rudelius, W. (1997). New Product Development Process. Industrial Marketing Management, 26(1), pp.67-84.
Sands, S. and Warwick, K. (1977). Successful Business Innovation: A Survey of Current Professional Views. California Management Review, 20(2), pp.5-16.
Schvaneveldt, S. J., Enkawa, T. and Miyakawa, M. (1991). Consumer Evaluation Perspectives of Service Quality: Evaluation Factors and Two-way Model of Quality. Total Quality Management, 2(2), pp.149-162.
Shemwell D. J. and Yavaş, U. (1999). Measuring Service Quality in Hospitals: Scale Development and Managerial Applications. Journal of Marketing Theory and Practice, 7(3), pp.65-75.
Staples, J. R. and Clement, D. B. (1996). Hyperbaric Oxygen Chambers and the Treatment of Sports Injuries. Sports Medicine, 22(4), pp.219-227.
Taylor, S. A. and Cronin, J. J. Jr. (1994). Modeling patient satisfaction and service quality. Journal of Health Care Marketing, 14(1), pp.34-44.
Tse, D. K. and Wilton, P. C. (1988). Models of Consumer Satisfaction Formation: An Extension. Journal of Marketing Research, 25 (May), pp.204-212.
Veryzer, R. W. (1998). Discontinuous Innovation and New Product Development Process. Journal of Product Innovation management, 15(4), pp.304-321.
Woodside, A. G., Frey, L. L. and Daly, R. T. (1989). Linking Service Quality, Customer Satisfaction and Behavioural Intention. Journal of Health Care Marketing, 9(4), pp.5-17.
Zimmerman, C. D. (1985). Quality: Key to Service Productivity. Quality Progress, 18(6), pp.32-35.
dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/63452-
dc.description.abstract高壓氧治療目前已使用在各類急診疾病、神經功能異常疾病及骨科外傷性疾病等,但未見高壓氧治療使用於植牙手術後,對傷口癒合、預防感染、傷口消腫與止痛之醫療服務。因此,在顧客對於醫療服務品質日漸要求下,高壓氧治療在植牙醫療服務領域,可嘗試為一種競爭因素及生存條件,更確切的說服務品質是其核心競爭力。
本研究採用「服務品質模型」(Parsuraman, Zeithmal & Berry,PZB)之SERVQUAL結構式量表作為分析工具,探討高壓氧治療應用於植牙手術後,醫護人員與顧客(病患)之服務品質滿意度差異,分析須迫切改善之屬性,作為高壓氧治療應用於植牙醫療服務提供者發現問題與品質改善之研究。實證結果顯示:首先,醫護人員評量問項之期望程度與認知程度之數值全數皆為正值,且皆為顯著,說明醫護人員對於醫院診所中所提供高壓氧治療的各項服務有兩種可能,第一可能為醫護人員自我要求甚高,第二則為醫院診所設定服務目標過高,導致醫護人員無法達到服務管理之各項目標;其次,醫護人員之期望程度與顧客(病患)認知程度上,高壓氧治療服務品質之差距,而高壓氧治療服務品質之期望程度與認知程度之數值全數為負值,代表無缺口,意指醫護人員均能意識到顧客(病患)的期望,應可不用改進;再其次,顧客(病患)評量問項之期望程度與認知程度之數值大多數為負值,說明顧客(病患)是很滿意醫院診所中所提供高壓氧治療的各項服務;最後,討論醫護人員之特性,當中僅服務年資在「管理準則」方面出現顯著差異,其餘則呈現未顯著差異。
zh_TW
dc.description.provenanceMade available in DSpace on 2021-06-16T16:42:41Z (GMT). No. of bitstreams: 1
ntu-101-P95743011-1.pdf: 7885838 bytes, checksum: 294b0acd0d1b2c40309ca741ea03f128 (MD5)
Previous issue date: 2012
en
dc.description.tableofcontents誌謝……………………………………………………….……………...………..…….I
摘要…………………………………………………………………………….……….II
英文摘要……………………………………………………………………………….III
目次……………………………………………………………………………………..V
表次……………………………………………………….…………………………...VII
圖次……………………………………………………….…………………….……...IX
第一章 緒論...................................................................................................................1
第一節 研究背景與動機..........................................................................................1
第二章 研究目的………………………………………………………….……….5
第三節 研究範圍與問題…………………………………………………….…….6
第四節 研究內容與流程…………………………………………………….…….8
第二章 文獻回顧.........................................................................................................10
第一節 創新產品概論……………………………………………………….…...10
第二節 高壓氧治療探討........................................................................................15
第三節 服務與品質概論........................................................................................20
第四節 顧客滿意度概論........................................................................................26
第三章 研究方法.........................................................................................................29
第一節 理論基礎與研究架構................................................................................29
第二節 研究假設....................................................................................................34
第三節 研究對象與限制........................................................................................34
第四節 研究變數定義............................................................................................35
第五節 問卷設計與資料蒐集................................................................................42
第四章 實證分析.........................................................................................................48
第一節 個人基本資料之敘述性分析....................................................................48
第二節 高壓氧治療服務品質缺口分析................................................................51
第三節 高壓氧治療服務品質與顧客滿意度之分析............................................58
第四節 個人基本資料與高壓氧治療屬性之分析................................................61
第五章 研究結論與建議.............................................................................................67
第一節 研究結論....................................................................................................67
第二節 研究建議....................................................................................................69
參考文獻.........................................................................................................................70
附錄.................................................................................................................................75
dc.language.isozh-TW
dc.title高壓氧牙醫治療服務品質與顧客滿意度之分析zh_TW
dc.titleAnalysis of the Dental Implant of Hyperbaric Oxygen Service Quality and Customer Satisfactionen
dc.typeThesis
dc.date.schoolyear100-2
dc.description.degree碩士
dc.contributor.oralexamcommittee余峻瑜,郭佳瑋
dc.subject.keyword植牙,高壓氧治療,服務品質模型,PZB,顧客滿意度,zh_TW
dc.subject.keywordDental Implant,Hyperbaric Oxygen,Service Quality Model,PZB,Customer Satisfaction,en
dc.relation.page83
dc.rights.note有償授權
dc.date.accepted2012-08-24
dc.contributor.author-college管理學院zh_TW
dc.contributor.author-dept高階公共管理組zh_TW
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