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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
Please use this identifier to cite or link to this item: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/63263
Full metadata record
???org.dspace.app.webui.jsptag.ItemTag.dcfield???ValueLanguage
dc.contributor.advisor許瑋元(Carol Hsu)
dc.contributor.authorDeepak Nehruen
dc.contributor.author迪派克zh_TW
dc.date.accessioned2021-06-16T16:31:25Z-
dc.date.available2013-12-13
dc.date.copyright2013-01-16
dc.date.issued2012
dc.date.submitted2012-12-14
dc.identifier.citationhttp://www.hbs.edu/faculty/Pages/profile.aspx?facId=6532:
Michael Porter Industry analysis:
http://www.numbeo.com/cost-of-living/country_result.jsp?country=Taiwan:
Taiwan Economic database
http://eng.dgbas.gov.tw/ct.asp?xItem=31742&ctNode=3339&mp=2:
Govt. competitiveness data
http://eng.stat.gov.tw/:
Taiwan Government statistics
http://www.ihs.com/products/Global-Insight/industry-economic-report.aspx?ID=1065929034:
Taiwan Global oversight and details.
http://tourismcd.blogspot.tw/2011/04/swot-analysis-of-yelp.html: Yelp SWOT Analysis.
http://www.netmarketshare.com/search-engine-market-share.aspx?qprid=4:Search Engine Market share Analysis
tw.en.nielsen.com/site/.../2012NielsenSmartphonedeck.pdf :Growth projections of Smart phone in Taiwan
wearesocial.sg/tag/smartphones/ - Smartphone market Analysis
web.iii.org.tw/ReadFile/?p=Product&n=2012330114025.: Taiwan Market analysis and growth ~ Mobile
dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/63263-
dc.description.abstractAn online software product and application named as “Gomogli” to assist users in finding restaurant, booking his seat and rating the food. Gomogli will help him with search navigation and connection with the restaurants, in real time. We plan to have our software make connection between students and supplier (restaurants and other food related business) with a, 'ease of an click'. The solution offered will help decision making, easy and fun for students.en
dc.description.provenanceMade available in DSpace on 2021-06-16T16:31:25Z (GMT). No. of bitstreams: 1
ntu-101-R00749033-1.pdf: 1525858 bytes, checksum: 5bd2eab533ac2eebb09e53bd8da1427f (MD5)
Previous issue date: 2012
en
dc.description.tableofcontentsTable of Content: Page No.
1. Executive summary: Introduction 7
2. Products and service overview 10
3. Market analysis 12
4. Business model 24
5. Operational plan 30
6. Marketing plan 38
7. Event participation 42
8. Appendix 1 44
9. Reference 55

Table of Content: Page No.
Figures:
1. Figure 1 Gomogli Mobile app. 11
2. Figure 2 Gomogli iPAD app. 11
3. Figure 3 Taiwan's Real GDP per capita 12
4. Figure 4 Taiwan Food service sector 14
5. Figure 7 Competetiors analysis 19
6. Figure 8 Competetive positioning 19
7. Figure13 Organizational Chart 33
8. Figure 14 Timeline chart 34
9. Figure 18 Marketing platform-Quoro 39
10. Figure 19 Questions- Quoro 40
11. Figure 21 Event Participation 43
12. Figure 1.1 Taiwan GDP growth 1985-2010 39
13. Figure 1.2 Taiwan Innovation driven economy 39
14. Figure 1.3 Taiwan governance factors Competitiveness report. 40
15. Figure 1.4 Taiwan annual change in CPI and WPI 40
16. Figure 1.5 Taiwan restaurant mean range 40
17. Figure 1.6 Taiwan restaurant mean range 40
18. Figure 1.7 Taiwan monthly income and expenditure 41
19. Figure 1.8 Taiwan cost of living distribution 41
20. Figure 1.9 Taiwan restaurant mean range 42
21. Figure 1.10 Taiwan ranking in key areas 42
22. Figure 1.11 Taiwan restaurant mean range 43
23. Figure 1.12 Taiwan tourism income 43
24. Figure 2. 2 Expenses statement 44
25. Figure 6. a Market Survey 47
26. Figure 6. c NTU Market Survey 54
27. Figure 8. a Yahoo Positioning 20
28. Figure 8. a Yelp Positioning 21

Table ofContent: Page No.
Tables:
1. Table 5 Five force Analysis 17
2. Table 6 SWOT analysis 18
3. Table 6-a Market Survey 22
4. Table 9 Feature and benefit table 21
5. Table 10 Advertising Income (USD, per region) 25
6. Table 11 Expenditure (Expenses USD) 27
7. Table 12 Milestone Chart (Fy-2012-13) 32
8. Table 15 Expenditure (Expenses USD) 35
9. Table 16. Projections (USD) 36
10. Table 17 Marketing Plan (USD) 38
11. Table 20 Questions- Survey 41
12. Table 2.1 Office registration 43
13. Table 6-b Search Engine Market Survey 23
14. Table 16-a Growth projections of
Smart phone in Taiwan 30
dc.language.isoen
dc.subjectGomogli商業計畫書zh_TW
dc.subjectGomogli Businessen
dc.titleGomogli商業計畫書zh_TW
dc.titleGomogli Business Planen
dc.typeThesis
dc.date.schoolyear101-1
dc.description.degree碩士
dc.contributor.oralexamcommittee陳俊忠(Osim Chen),郭佳瑋(Chia Wei Kuo)
dc.subject.keywordGomogli商業計畫書,zh_TW
dc.subject.keywordGomogli Business,en
dc.relation.page55
dc.rights.note有償授權
dc.date.accepted2012-12-14
dc.contributor.author-college管理學院zh_TW
dc.contributor.author-dept企業管理碩士專班zh_TW
Appears in Collections:管理學院企業管理專班(Global MBA)

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