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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/62737完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 胡星陽(Shing-yang Hu),林修葳(Hsiou-wei Lin),陳明賢(Ming-shen Chen) | |
| dc.contributor.author | Min-il Lee | en |
| dc.contributor.author | 李敏一 | zh_TW |
| dc.date.accessioned | 2021-06-16T16:08:53Z | - |
| dc.date.available | 2014-06-21 | |
| dc.date.copyright | 2013-06-21 | |
| dc.date.issued | 2013 | |
| dc.date.submitted | 2013-04-24 | |
| dc.identifier.citation | Book
Ross, Stephen A., Randolph W. Westerfield, Jeffrey F. Jaffe, and Bradford D. Jordan. Core principles and applications of corporate finance. New York: McGraw-Hill/Irwin, 2011. Database '2010 Population of South Korea.' 국가통계포털. Korean Statistical Information System, N.p., 2011. Web. 11 Apr. 2013 <http://kosis.kr/abroad/abroad_01List.jsp?parentId=A>. '2012 Survey on Wireless Internet Usage.' 한국인터넷진흥원. Korea Internet & Security Agency, 20 Dec. 2012. Web. 11 Apr. 2013 <http://www.kisa.or.kr/notice/pressView.jsp?mode=view&p_No=8&b_No=8&d_No=1026>. Website 'Glossary-Investor Relations.' AIA.com. American International Assurance, 6 Mar. 2013. Web. 11 Apr. 2013 <http://investors.aia.com/phoenix.zhtml?c=238804&p=irol-glossary>. 'Financial Report-Investor Relations.' AIA.com. American International Assurance, 6 Mar. 2013. Web. 11 Apr. 2013 <http://investors.aia.com/phoenix.zhtml?c=238804&p=irol-reportsother>. 'Smart Device User Penetration Explodes in South Korea.' - EMarketer. EMarketer.com, 27 Feb. 2013. Web. 11 Apr. 2013 <http://www.emarketer.com/Article/Smart-Device-User-Penetration-Explodes-South-Korea/1009696>. Interview Park, JaeSung. “ANP trend & VONB Margin, and Project Management.” AIA Korea, Seoul Korea: 4, 5, 28, 29 Mar. 2013. Yun, WoonBae. “Project Management.” Strategic Planning at AIA Korea, Seoul Korea: Mar. and Apr. 2013. Lee, MiHyun. “ANP Trend & VONB Margin, and Data Gathering.” CRM at AIA Korea, Seoul Korea: Mar. and Apr. 2013. Lai, Anita and her forty-six colleagues. “Cancellation rate of potential customers before sign-up.” Agents at Nan Shan Life Insurance, Taipei Taiwan: 1 Apr. 2013. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/62737 | - |
| dc.description.abstract | ‘Establishment of Mobile Application’ was planned to be designed and implemented in 2012, supported by AAA’s previous senior management, but due to AAA’s internal issues, it was suspended till 7th of March 2013. When it was finally implemented, strategic initiative purpose of this project was disappeared. It was altered as IT project which was commended to be implemented regardless of financial rationalities through technical analysis.
As a previous project manager at SIO, Strategic Initiative Office at one of the biggest international insurers in Korea, I assumed that what if this actual project, Establishment of Mobile Application was implemented through what I had learned from National Taiwan University as well as my previous career experiences in the insurance industry in Korea. Therefore, assuming that I am the project manager assigned for this project, I prepared this project, Establishment of Mobile Application based on real data mostly supported by current employees of AAA Korea. However, due to the confidentiality, the data used for this business plan including of the company name were modified through Prof. Ph.D. Hu’s agreement. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T16:08:53Z (GMT). No. of bitstreams: 1 ntu-102-R00749067-1.pdf: 1615478 bytes, checksum: 371e072ce408dd38addd5fa7742fef55 (MD5) Previous issue date: 2013 | en |
| dc.description.tableofcontents | Approval of Relevant Parties 1
Contents of This Business Plan 1 1. Executive Summary 1 ~ 4 a. Business Needs 1 b. Solution Design 2 c. Implementation Plan and Challenges 3 d. Financial Summary 4 2. Business Case Context 4 3. Implementation Phase Components 5 4. Quality Plan for Entire Project 6 5. Milestone Chart 7 6. Funding Plan (KRW and USD) 7 7. Cost Breakdown (KRW and USD) 9 8. Financial Justification 10 9. Key Performance Indicators 10 ~ 17 a. Embedded Value 11 b. Major Assumption for KPIs 12 c. Information Used for KPIs 13 d. Calculation of KPIs 14 ~ 17 1) Application Rate for Tablet Users 14 2) Application Rate for Smartphone Users 14 3) Calculation of Application Rate 15 4) VONB 16 10. KPI Details 18 11. Benefit Realization 19 Appendix-1 Scope & Deliverables 21 Road Map for Mobile Solutions 21 Business Scope to be Applied 22 Road Map for Mobile Solutions for IT development 23 Sensitivity Test 24 ~ 25 a. Cancellation Rate of Potential Customers before Sign-up 24 b. VONB Margin from ANP 25 Governance Structure 26 Project External Dependencies 27 Top Project Risks 28 Check List of Business Case Context 29 Master Planner Survey Form 30 Glossary 31 Works Cited 33 Appendix-2 Business Plan Slides Deck 36 | |
| dc.language.iso | en | |
| dc.subject | 新保險業務之市場機制 | zh_TW |
| dc.subject | New Insurance Sales Mechanism | en |
| dc.title | 新保險業務之市場機制(可能性研究與實際計畫) | zh_TW |
| dc.title | New Insurance Sales Mechanism (Feasibility Study and Implementation Plan) | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 101-2 | |
| dc.description.degree | 碩士 | |
| dc.subject.keyword | 新保險業務之市場機制, | zh_TW |
| dc.subject.keyword | New Insurance Sales Mechanism, | en |
| dc.relation.page | 55 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2013-04-25 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-102-1.pdf 未授權公開取用 | 1.58 MB | Adobe PDF |
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