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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 林修葳(Lin,Hsiou-Wei) | |
| dc.contributor.author | ELLEN NG | en |
| dc.contributor.author | 黃小玲 | zh_TW |
| dc.date.accessioned | 2021-06-16T13:43:39Z | - |
| dc.date.available | 2018-07-18 | |
| dc.date.copyright | 2013-07-18 | |
| dc.date.issued | 2013 | |
| dc.date.submitted | 2013-07-10 | |
| dc.identifier.citation | REFERENCES
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/62362 | - |
| dc.description.abstract | Indonesia is a developing country which recently experiences strong economic growth in all industry sectors. Many foreign companies plan to invest in Indonesia in the coming years. One of them is IKEA the giant furniture retailer from Sweden. With the strong concept IKEA has expanded into 40 countries and in 2014 IKEA will open the first store in Indonesia.
In expanding to a country, several factors are taken into account in order to figure out the attractiveness of the market. In this paper, IKEA expansion to Indonesia is analyzed by using 5 keys of home furnishing consumption as defined by Euromonitor. The Indonesia home furnishing industry is growing due to the stable economic and rising disposable income thus the people is spending more on durable goods. However, several challenges might arise from the fact that the local people are not accustomed to DIY concept, the many competitors in the market and the location of IKEA first store since it is located outside the city center. Based on the analysis on the challenges that IKEA might face in Indonesia, this paper suggests some solution to minimize the potential issues. Finally, though the IKEA expansion to Indonesia is expected to face some issues, based on the interviews with top management of IKEA and the author’s analysis, IKEA is pretty optimistic in term of competing with local competitors and seizing the market. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T13:43:39Z (GMT). No. of bitstreams: 1 ntu-102-R00749057-1.pdf: 1949326 bytes, checksum: dc839426caf79b69dea3e9a04e1cd185 (MD5) Previous issue date: 2013 | en |
| dc.description.tableofcontents | Abstract i
List of Figures iv List of Tables vi Chapter 1. Introduction 1 1.1 Overview 1 1.2 Research Purpose 1 1.3 Research Questions 2 1.4 Special Feature 2 Chapter 2. Institutional Background 4 2.1 Business Environment 4 2.1.1 Indonesia 4 2.1.2 Indonesian Furniture 5 2.1.3 Jakarta 9 2.2 IKEA 14 2.2.1 Overview 14 2.2.2 Vision and Mission 15 2.2.3 IKEA Concept 15 2.2.4 IKEA Franchise 17 2.3 Key Stakeholders 18 2.3.1 Dairy Farm 18 2.3.2 PT Hero Supermarket Indonesia 20 2.4 IKEA Indonesia 21 Chapter 3. Analysis 23 3.1 Overview 23 3.2 Dominant Economic Characteristics of the Industry Environment 24 3.3 Five Forces Analysis 26 3.4 Key Driving Forces 30 3.5 Competitor Analysis 38 3.6 Strategic Group Map 45 3.7 Challenges 47 3.7.1 SWOT Analysis 47 3.8 Matching Stage 63 3.8.1 Advantages 64 3.8.2 Defenses 68 3.8.3 Vulnerability 70 3.8.4 Temptation 74 3.9 IKEA Timeline 79 Chapter 4. Conclusion 80 4.1 Conclusion 80 4.2 Limitations of the Study 81 4.3 Future Research Directions 82 References 83 Appendices 89 | |
| dc.language.iso | en | |
| dc.title | 國際企業宜家家居拓展至印尼市場所將面對的挑戰 | zh_TW |
| dc.title | Challenges on IKEA Expansion to Indonesia | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 101-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳俊忠(Chen, Chun-Chung),黃俊堯(Huang, Chun-Yao) | |
| dc.subject.keyword | 宜家家居,印尼,拓展, | zh_TW |
| dc.subject.keyword | IKEA,INDONESIA,EXPANSION, | en |
| dc.relation.page | 97 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2013-07-10 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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