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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 湯明哲(Ming-Je Tang) | |
dc.contributor.author | Ching-Han Lin | en |
dc.contributor.author | 林敬涵 | zh_TW |
dc.date.accessioned | 2021-06-16T13:09:59Z | - |
dc.date.available | 2023-12-31 | |
dc.date.copyright | 2013-08-07 | |
dc.date.issued | 2013 | |
dc.date.submitted | 2013-07-31 | |
dc.identifier.citation | 1. 英文部分
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(2005). 策略管理新論 [10]. 政府機關資訊通報第292期(2012),「伺服器虛擬化實戰手札」 [11]. 孫雅麗教授(2012),「Virtualization」,雲端服務與定價上課教材 [12]. 陳昭文、童啟晟(2010),「全球刀鋒伺服器產品發展現況與趨勢」,資訊工業策進會產業情報研究所 [13]. 魏傳虔(2011),「由雲端服務看Apple、Google、Microsoft與Amazon經營模式之改變」,資訊工業策進會產業情報研究所 [14]. 沈舉三(2012),「全球資通訊產業發展回顧與展望」,資訊工業策進會產業情報研究所 [15]. 林信亨(2009),「雲端運算應用趨勢與我國商機研究」,經濟部技術處產業技術知識服務計畫 [16]. 魏伊伶、陳右怡、陳豫德(2010),雲端服務市場關鍵成功因素與台灣廠商機會分析,工研院產業經濟與趨勢研究中心 [17]. 相元翰、翁偉修(2012),雲端運算創新服務商業模式分析,資訊工業策進會產業情報研究所 [18]. 陳威如、余卓軒(2013),平台戰略:正在席捲全球的商業模式革命,中信出版社 [19]. 胡自立(2012),「台灣雲端運算產業發展現況與趨勢」,資訊工業策進會產業情報研究所 [20]. 陳昭文(2010),「從雲端運算看伺服器產業發展趨勢與商機」,資訊工業策進會產業情報研究所 [21]. 翁偉修(2012),「探究雲端究竟是台灣產業發展之毒藥還是補藥」,資訊工業策進會產業情報研究所 [22]. 翁偉修(2012),「雲端運算創新技術市場趨勢」,資訊工業策進會產業情報研究所 [23]. 魏伊伶(2010),「雲端運算趨勢下,國際大廠動態與佈局策略」,資訊工業策進會產業情報研究所 [24]. 資訊應用研究團隊(2012),「運用雲端服務對資訊業者之效益與影響探討」,資訊工業策進會產業情報研究所 [25]. 郭家蓉(2012),「新興運算風潮下,資訊中心發展趨勢與商機」,資訊工業策進會產業情報研究所 [26]. 李乾立(2013),「2013年第一季台灣伺服器產業產銷回顧與展望」,資訊工業策進會產業情報研究所 [27]. 2012資訊服務產業年鑑編撰小組(2012),「2012 資訊服務產業年鑑」,資訊工業策進會產業情報研究所 [28]. 李乾立(2012),「全球伺服器市場預測, 2012-2016」,資訊工業策進會產業情報研究所 [29]. iThome電腦報(2013),「2012年CIO大調查」,iThome 3. 網路部分 [1]. 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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/61698 | - |
dc.description.abstract | 近兩年來,虛擬化的技術從伺服器延伸到桌上型電腦,Gartner的研究報告顯示,應用程式虛擬化的技術在未來兩年的桌上型電腦相關技術發展,對企業內的應用是一項重要之技術。
本研究從虛擬化技術與服務,探討雲端運算的新商機與策略,並同時詳述代表廠商—VMware之商業模式、產品組合與核心競爭力,以期許對VMware的成功有更加深入的了解,同時作為虛擬化發展策略的基礎知識。 然而,在虛擬化產業發展的過程中,VMware勢必會面臨到來自競爭對手Citrix與Microsoft二大廠商的挑戰,因此本研究亦以同樣面向分析競爭對手,並且研究三者在虛擬化市場的現況。整體來看,本研究認為VMware仍能在虛擬化產業中保持領先,但昂貴的授權費用以及相鄰市場的發展,讓二大競爭對手開始進行反擊,以降低VMware對市場影響力。 最後,綜觀整個虛擬化市場,VMware是由伺服器出發,以高品質與高價位向雲端服務發展策略,這與Citrix、Mircosoft的出發點皆不同,且各有其發展方向與鎖定市場,之後值得對此部分進行更深入的研究。 | zh_TW |
dc.description.abstract | During the past two years, Virtualization is start from Server and extends to Desktop. Gartner’s research reports show the Virtual Application will be the key technology in the Enterprise for Desktop Computer’s related technology in the next two years.
This thesis is from virtualization to study new opportunity of cloud computing with strategy application. The detailed studies of business model, product portfolio strategy and core competencies of VMware, the head of development of virtualization, have conducted in this thesis in order to know more about the success of VMware, However, during the development of virtualization, Microsoft and Citrix are the big two challengers, so the competition status between VMware and other two challengers is also analyzed by method of strategy in this thesis. After these analyses, I believe VMware still can maintain its position in the industry, but the big two competitors will use low pricing strategy and try to develop adjacent markets to compete with VMware and its product, vSphere. From the aspect of whole virtualization services markets, VMware breaks into the market by the power of vSphere. This move is different from Citrix and Microsoft, but each company has its own directions and strategies for future development. These would be the good topics for future research. | en |
dc.description.provenance | Made available in DSpace on 2021-06-16T13:09:59Z (GMT). No. of bitstreams: 1 ntu-102-R00724071-1.pdf: 3876805 bytes, checksum: 5195e80ce9c499083dd7291989047152 (MD5) Previous issue date: 2013 | en |
dc.description.tableofcontents | III
目錄 中文摘要 I ABSTRACT II 目錄 III 圖目次 VI 表目次 VIII 第一章 緒論 1 1.1 研究背景 1 1.2 研究動機與目的 4 1.3 研究範圍 6 1.4 研究方法 6 1.5 研究限制 7 1.6 研究架構與流程 7 第二章 文獻探討 10 2.1 營運模式 10 2.2 先行者優勢與劣勢 14 2.3 虛擬化產業回顧 19 第三章 虛擬化產業分析 23 3.1 全球雲端服務市場分析 23 3.2 全球伺服器市場分析 25 3.3 全球資料中心市場分析 27 3.4 全球虛擬機軟體市場分析 28 3.5 台灣企業備援機制市場分析 30 3.6 台灣伺服器虛擬化市場分析 32 3.7 台灣桌面虛擬化市場 35 第四章 VMware公司介紹與策略分析 38 4.1 VMware公司簡介 38 4.1.1 VMware產品線 39 4.1.2 VMware財務狀況 41 4.1.3 VMware在台灣 44 4.2 VMware雲端創新商業模式 45 4.2.2 目標市場 48 4.2.3 訂價模式 49 4.2.4 行銷計畫 50 4.2.5 商業價值 50 第五章 VMware競爭對手分析 52 5.1 VMware的競爭對手 52 5.2 競爭對手之訂價模式比較 54 5.3 VMware的先行者優勢與劣勢 59 5.4 虛擬化各分類市場競爭現況 62 5.4.1 VMware與Microsoft現階段比較 68 5.5 虛擬化的未來 70 第六章 結論 75 6.1 本研究之結果 75 6.2 未來可研究之方向 76 附錄I 虛擬化產業技術介紹 79 A. 資源虛擬化 79 a. 儲存設備虛擬化 79 b. 網路儲存虛擬化 79 c. 區域網路虛擬化 86 d. 廣域網路虛擬化 89 B. 系統虛擬化 91 C. 軟體虛擬化 95 V a. 應用虛擬化 96 b. 程式語言虛擬化 97 D. 伺服器虛擬化 97 E. 桌面虛擬化 101 參考文獻 104 | |
dc.language.iso | zh-TW | |
dc.title | 雲端虛擬化創新商業模式分析—以VMware為例 | zh_TW |
dc.title | Business Model and Strategy Analysis of Virtualization—VMware | en |
dc.type | Thesis | |
dc.date.schoolyear | 101-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 吳學良,連勇智 | |
dc.subject.keyword | 雲端運算,虛擬化,VMware,價值網,關鍵成功因素,商業模式,vSphere,IaaS, | zh_TW |
dc.subject.keyword | cloud computing,virtualization,VMware,business model,vSphere,IaaS,first-mover advantage, | en |
dc.relation.page | 111 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2013-07-31 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 國際企業管理組 | zh_TW |
顯示於系所單位: | 國際企業管理組 |
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