請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/60472完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 簡怡雯(Yi-Wen Chien) | |
| dc.contributor.author | Yu-Hsuan Lin | en |
| dc.contributor.author | 林祐萱 | zh_TW |
| dc.date.accessioned | 2021-06-16T10:19:06Z | - |
| dc.date.available | 2025-07-06 | |
| dc.date.copyright | 2020-07-17 | |
| dc.date.issued | 2020 | |
| dc.date.submitted | 2020-07-07 | |
| dc.identifier.citation | Alter, A. L., D. M. Oppenheimer, N. Epley, and R. N. Eyre (2007), 'Overcoming Intuition: Metacognitive Difficulty Activates Analytic Reasoning,' J Exp Psychol Gen, 136 (4), 569-76. Baron, Reuben M. and David A. Kenny (1986), 'The Moderator–Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations,' Journal of Personality and Social Psychology, 51 (6), 1173-82. Bassili, John N. (1996), 'Meta-Judgmental Versus Operative Indexes of Psychological Attributes: The Case of Measures of Attitude Strength,' Journal of Personality and Social Psychology, 71 (4), 637-53. Berlyne, D. E. (1971), Aesthetics and Psychobiology, East Norwalk, CT, US: Appleton-Century-Crofts. Bizer, George, Zakary Tormala, Derek Rucker, and Richard Petty (2006), 'Memory-Based Versus On-Line Processing: Implications for Attitude Strength,' Journal of Experimental Social Psychology, 42, 646-53. Bohner, Gerd, Sabine Einwiller, Hans-Peter Erb, and Frank Siebler (2003), 'When Small Means Comfortable: Relations between Product Attributes in Two-Sided Advertising,' Journal of Consumer Psychology, 13, 454-63. Briñol, Pablo, Richard E. Petty, and Jamie Barden (2007), 'Happiness Versus Sadness as a Determinant of Thought Confidence in Persuasion: A Self-Validation Analysis,' Journal of Personality and Social Psychology, 93 (5), 711-27. Cheatham, Lauren and Zakary Tormala (2015), 'Attitude Certainty and Attitudinal Advocacy: The Unique Roles of Clarity and Correctness,' Personality social psychology bulletin, 41. Clarkson, Joshua, Zakary Tormala, Victoria Desensi, and S. Wheeler (2009), 'Does Attitude Certainty Beget Self-Certainty?,' Journal of Experimental Social Psychology, 45, 436-39. Etgar, Michael and Stephen A. Goodwin (1982), 'One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions,' Journal of Consumer Research, 8 (4), 460-65. Goldsmith, Ronald E. and David Horowitz (2006), 'Measuring Motivations for Online Opinion Seeking,' Journal of Interactive Advertising, 6 (2), 2-14. Haugtvedt, Curtis P. and Duane T. Wegener (1994), 'Message Order Effects in Persuasion: An Attitude Strength Perspective,' Journal of Consumer Research, 21 (1), 205-18. Holland, Rob W., Bas Verplanken, and Ad van Knippenberg (2003), 'From Repetition to Conviction: Attitude Accessibility as a Determinant of Attitude Certainty,' Journal of Experimental Social Psychology, 39 (6), 594-601. Hovland, Carl I., Irving L. Janis, and Harold H. Kelley (1953), Communication and Persuasion; Psychological Studies of Opinion Change, New Haven, CT, US: Yale University Press. Jones, E. E., McGillis, D. (1976), 'Correspondent Inferences and the Attribution Cube: A Comparative Reappraisal.,' in New Directions in Attribution Research ed. W. J. Ickes J. Harvey, R. F. Kidd 389–420. Jones, Edward E. and Keith E. Davis (1965), 'From Acts to Dispositions the Attribution Process in Person Perception11much of the Research Reported Herein Was Supported by National Science Foundation Grants 8857 and 21955 to the First Author,' in Advances in Experimental Social Psychology, Vol. 2, ed. Leonard Berkowitz: Academic Press, 219-66. Kamins, Michael A. and Lawrence J. Marks (1987), 'Advertising Puffery: The Impact of Using Two-Sided Claims on Product Attitude and Purchase Intention,' Journal of Advertising, 16 (4), 6-15. Kelley, Harold H. (1973), 'The Processes of Causal Attribution,' American Psychologist, 28 (2), 107-28. Lee, Angela Y. (2004), 'The Prevalence of Metacognitive Routes to Judgment,' Journal of Consumer Psychology, 14 (4), 349-55. Muthukrishnan, A., Michel Pham, and Amitabh Mungale (2001), 'Does Greater Amount of Information Always Bolster Attitudinal Resistance?,' Marketing Letters, 12, 131-44. Norwick, R. and N. Epley (2003), 'Experiential Determinants of Confidence,' Poster presented at the Society for Personality and Social Psychology, Los Angeles, CA. Novemsky, Nathan, Ravi Dhar, Norbert Schwarz, and Itamar Simonson (2007), 'Preference Fluency in Choice,' Journal of Marketing Research, 44, 347-56. Pechmann, Cornelia (1992), 'Predicting When Two-Sided Ads Will Be More Effective Than One-Sided Ads: The Role of Correlational and Correspondent Inferences,' Journal of Marketing Research, 29 (4), 441-53. Petrocelli, John V., Zakary L. Tormala, and Derek D. Rucker (2007), 'Unpacking Attitude Certainty: Attitude Clarity and Attitude Correctness,' Journal of Personality and Social Psychology, 92 (1), 30-41. Priester, Joseph, Richard Petty, and Kiwan Park (2007), 'Whence Univalent Ambivalence? From the Anticipation of Conflicting Reactions,' Journal of Consumer Research, 34, 11-21. Rucker, Derek, Richard Petty, and Pablo Briñol (2008), 'What's in a Frame Anyway?: A Meta-Cognitive Analysis of the Impact of One Versus Two Sided Message Framing on Attitude Certainty,' Journal of Consumer Psychology - J CONSUM PSYCHOL, 18. Schwarz, Norbert (2004), 'Metacognitive Experiences in Consumer Judgment and Decision Making,' Journal of Consumer Psychology - J CONSUM PSYCHOL, 14. Smith, Steven M., Leandre R. Fabrigar, Bonnie L. MacDougall, and Naomi L. Wiesenthal (2008), 'The Role of Amount, Cognitive Elaboration, and Structural Consistency of Attitude-Relevant Knowledge in the Formation of Attitude Certainty,' European Journal of Social Psychology, 38 (2), 280-95. Sutton-Smith, Brian (1978) Journal of Aesthetic Education, 12 (3), 126-28. Tormala, Zakary and Derek Rucker (2017), 'Attitude Certainty: Antecedents, Consequences, and New Directions,' Consumer Psychology Review, 1. Tormala, Z. L. and Richard Petty (2002), 'What Doesn't Kill Me Makes Me Stronger: The Effects of Resisting Persuasion on Attitude Certainty,' Journal of Personality and Social Psychology, 83, 1298-313. TurnTo (2017), '2017 Turnto Consumer Study: Ugc and the Commerce Experience,' TurnTo. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/60472 | - |
| dc.description.abstract | 本研究主要探討單面與雙面框架對於態度確定性的效果。本研究最終結果指出，當訊息是雙面框架時（清楚摘要出產品的正負面訊息）的態度確定性會大過於當訊息僅呈現單面框架（未清楚摘要產品的正負面訊息）。且雙面框架與單面框架的態度確定性皆會大於沒有框架時（沒有摘要產品資訊）的態度確定性。而這樣的效應是由資訊處理流暢性作為中介變數，當訊息被單面或雙面框架時，其資訊處理流暢性會更高，因而使得其態度確定性提升。 | zh_TW |
| dc.description.abstract | The current research explores one versus two-sided message framing effects on attitude certainty. The results of our research suggest that when the message is framed as two-sided (i.e., summarizing product information into positive and negative aspects), attitude certainty is higher compared to when the message is framed as one-sided (i.e., summarizing product information without clearly mentioning positive and negative aspects). Both one- and two-sided message framing conditions generate higher attitude certainty compared to no-framing condition (i.e., not summarizing product information). Moreover, this research proposes that the above effects are mediated by information processing fluency. Message framing could lead to a greater information processing fluency which resulted in a higher attitude certainty. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T10:19:06Z (GMT). No. of bitstreams: 1 U0001-0607202000321800.pdf: 4160364 bytes, checksum: 85b52595c368031e294b08958e160d76 (MD5) Previous issue date: 2020 | en |
| dc.description.tableofcontents | 誌謝 i 中文摘要 ii Abstract iii Chapter 1 Introduction 1 Chapter 2 Literature Review 4 2.1 Prior Research of Attitude Certainty 4 2.2 Prior Research of Two-Sided Message Framing on Attitude Certainty 6 2.3 Prior Research of Two-Sided Message 7 Chapter 3 Hypothesis and Research Framework 10 Chapter 4 Study 1 13 4.1 Pretest of Study 1 13 4.2 Design and Subjects 14 4.3 Procedure 15 4.4 Independent Variables 15 4.5 Dependent Variables 16 4.6 Manipulation Checks 17 4.7 Results 18 4.7.1 Reliability Test of Dependent Variables 18 4.7.2 Manipulation Checks 19 4.7.3 Dependent Variable Testing 20 4.8 Discussion 31 Chapter 5 Study 2 32 5.1 Design and Subjects 32 5.2 Procedure 32 5.3 Independent Variables 33 5.4 Dependent Variables 34 5.5 Manipulation Checks 35 5.6 Results 36 5.6.1 Reliability Test of Dependent Variables 36 5.6.2 Manipulation Checks 37 5.6.3 Dependent Variable Testing 39 5.6.4 Mediated Analysis 49 5.7 Discussion 51 Chapter 6 General Discussion 52 6.1 Research Conclusion 52 6.2 Managerial Implications 54 6.3 Limitations and Future Research 55 References 56 Appendix: Questionnaire of Study 1 62 Appendix: Questionnaire of Study 2 83 | |
| dc.language.iso | en | |
| dc.subject | 雙面框架訊息 | zh_TW |
| dc.subject | 態度確定性 | zh_TW |
| dc.subject | 資訊處理流暢性 | zh_TW |
| dc.subject | 產品態度 | zh_TW |
| dc.subject | 使用者原創性內容 | zh_TW |
| dc.subject | product attitude | en |
| dc.subject | user-generated content | en |
| dc.subject | two-sided message framing | en |
| dc.subject | attitude certainty | en |
| dc.subject | information processing fluency | en |
| dc.title | 單雙面框架效果與單雙面訊息對產品態度和態度確定性的影響-以部落格文章、IG文章為例
| zh_TW |
| dc.title | The Effects of One versus Two-Sided Framing and Degree of Negativity on Product Attitude and Attitude Certainty in the Context of User-Generated Content of Blog and IG | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 108-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 蕭中強(Chung-Chiang Hsiao),陳建維(Chien-Wei Chen),練乃華(Nai-Hwa Lien) | |
| dc.subject.keyword | 雙面框架訊息,態度確定性,資訊處理流暢性,產品態度,使用者原創性內容, | zh_TW |
| dc.subject.keyword | two-sided message framing,attitude certainty,information processing fluency,product attitude,user-generated content, | en |
| dc.relation.page | 92 | |
| dc.identifier.doi | 10.6342/NTU202001330 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2020-07-08 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 商學研究所 | zh_TW |
| 顯示於系所單位： | 商學研究所 | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| U0001-0607202000321800.pdf 未授權公開取用 | 4.06 MB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。