請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/59951完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 韓廷允(Jung Yun Han) | |
| dc.contributor.author | Carlos Eduardo Chan | en |
| dc.contributor.author | 曾志誠 | zh_TW |
| dc.date.accessioned | 2021-06-16T09:46:54Z | - |
| dc.date.available | 2017-02-16 | |
| dc.date.copyright | 2017-02-16 | |
| dc.date.issued | 2017 | |
| dc.date.submitted | 2017-01-23 | |
| dc.identifier.citation | Castillo, Clarissa. 'Nuevas Marcas De Helados Se Disputan Mercado Local.' Panama
America. Editora Panama America S.A, 5 Apr. 2014. Web. 10 Nov. 2016. Hernandez, Katiuska. 'Una Guerra Fria, Pero Cremosa.' Martes Financiero. Editorial Por La Democracia S.A, 16 Dec. 2014. Web. 02 Nov. 2016. Jimenez, Carlos. 'Los Panamenos Y Los Medios Sociales.' La Estrella De Panama. La Estrella De Panama, 11 May 2015. Web. 02 Nov. 2016. “Panama.” The World Bank. The World Bank Group, 2016. Web. 12 October 2016 Plan de accion para la competitividad de la cadena de frutas de Panama / IICA, MDA -- Panama: IICA, 2009. 66 p.; 23 cm. Magallon, Enedelkis. 'Panamenos se gastan hasta $225 en comidas fuera de casa.' Panama America. Grupo Epasa, 10 Jan. 2015. Web. 13 Dec. 2016. Wong, Maggie H. '40 Taiwanese Foods We Can't Live without.' CNN. Cable News Network. Turner Broadcasting System, Inc., 27 July 2015. Web. 27 Oct. 2016. Zwilling, Martin. 'Five Smart Exit Strategies.' Business Insider. Business Insider Inc., 5 Jan. 2011. Web. 1 Nov. 2016. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/59951 | - |
| dc.description.abstract | The business plan discusses the introduction of a new brand called Raspa’os Shaved Ice in Panama. The founder, after living in Taiwan for three years, wanted to take a piece of Taiwan’s culinary creations and introduce it to the Panamanian market. The Raspa’os brand, for short, will focus on serving customers with a fresh and innovative shaved ice desserts inspired from the famous Taiwanese dessert. With Panamanian frozen desserts market becoming highly popular, an opportunity of investment was found to establish the brand and make it grow. The goal of Raspa’os is to provide the market with a new, fun way to eat shaved ice and be able to customize it with the different natural flavors that can easily be found in Panamanian soil. To assure that the success of the brand will continue, the company will pioneer in the industry by guaranteeing to fulfill the needs of the Panamanian market. With this in mind, the business proposal includes a thorough plan of Raspa’os entry strategy to the market that will help define the identity and differentiate the business’ brand from other competitors. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T09:46:54Z (GMT). No. of bitstreams: 1 ntu-106-R03749047-1.pdf: 3058145 bytes, checksum: 69ef9ff96c8d59ca886b1290255141c5 (MD5) Previous issue date: 2017 | en |
| dc.description.tableofcontents | Table of Contents
1. Executive Summary 1 2. Introduction and Background 3 3. Market Scope 7 4. Panama 9 4.1. Climate and Weather 9 4.2. Fruits in Panama 11 5. Market Analysis 14 5.1. Forces Influencing the Market 14 5.2. Consumer Analysis 18 5.3. Survey Results 20 5.4. Competitors Analysis 25 6. Raspa’os Shaved Ice 30 6.1. The Product 30 6.2. The Service 34 6.3. Value Proposition 36 7. Human Resources 38 8. Entry Strategy Plan 40 8.1. Marketing Strategy 40 8.1.1. The STP Process 40 8.1.2. Communications and Advertising Plan 46 8.2. Pricing Strategy 50 8.3. Promotion and Sales Strategy 54 9. Business Ownership 58 10. Financial Analysis 60 11. Exit Strategy 66 12. Risk Management 69 13. References 72 14. Appendix 73 | |
| dc.language.iso | en | |
| dc.subject | 巴拿馬 | zh_TW |
| dc.subject | 略書 | zh_TW |
| dc.subject | Panama | en |
| dc.subject | Entry Strategy Plan | en |
| dc.subject | STP | en |
| dc.subject | Marketing | en |
| dc.subject | shaved ice | en |
| dc.subject | Business Plan | en |
| dc.title | Raspa’os 雪花冰：巴拿馬市場開發策略書 | zh_TW |
| dc.title | Raspa’os Shaved Ice: An Entry Strategy Plan in Panama | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 105-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 黃俊堯(Chun-Yao Huang) | |
| dc.subject.keyword | 略書,巴拿馬, | zh_TW |
| dc.subject.keyword | Business Plan,shaved ice,Panama,Marketing,STP,Entry Strategy Plan, | en |
| dc.relation.page | 76 | |
| dc.identifier.doi | 10.6342/NTU201700166 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2017-01-23 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-106-1.pdf 未授權公開取用 | 2.99 MB | Adobe PDF |
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