台灣電視內容第二螢幕應用服務之可行性研究

Abstract

電信業是多元快速變化的行業，台灣從1996年電信業民營化開始，歷經2G、固網與3G三波電信釋照，今年年底NCC即將釋出4G執照。消費者也從沒有習慣使用隨身通訊終端到現在人手一機或多種行動通訊載具併用(如手機與平板)。隨著消費者的傳播通訊使用習慣改變與行動寬頻的逐漸普級、與數位匯流技術的成熟發展，將造成通訊與傳播市場間固有的界線逐漸融合。 當第一螢幕以外的其他視頻載具(筆電、平板、智慧型手機、穿載式裝置)以更直接、即時方式獲得消費者的有效回應與回饋時，家中的焦點: 電視將扮演哪種角色？第二螢幕的普級將對第一螢幕(電視)所創造的原有媒體生態系統產生衝擊與改變。本研究將透過研究國外電視內容第二螢幕應用服務的發展以探討國內電視產業第二螢幕應用服務的創新商機。

Telecommunication is a rapidly changing, multi-dimensional industry. Taiwan’s privatization of the telecommunications industry started in 1996, evolving from 2G, fixed lines, and 3G, to the 4G whose licenses NCC is expected to release at the end of this year. Consumers who previously never carried any communication terminals now own one or more mobile devices (such as mobile phones and pads). With changes in user behavior, the increase of broadband penetration rate, and the development of digital convergence technologies, the market between telecommunications and media will gradually converge. With screen devices other than the TV (such as desktop PCs/NB, pad/tablets, smart phones, wearable devices, henceforth collectively referred to as “the second screen”) receiving consumers’ feedback more directly and effectively, the question that looms now is: what role will the TV play? The media ecosystem created by the TV will be impacted by the emergence of the second screen. This research will survey overseas second-screen cases to study the feasibility of domestic second-screen applications.