企業在互聯網應用趨勢下之競爭策略研究—以A公司為例

Abstract

互聯網、雲端運算及物聯網等相關技術、產品與應用服務的蓬勃發展，同時引領資訊產業的第三波革命。面對全球產業環境的改變，台灣資訊廠商以往所擅長OEM/ODM 代工優勢已不復存在，同時日漸崛起的中國資訊產業，紅色供應鏈的競爭威脅，台灣資訊廠商該如何因應這樣的產業競爭威脅，建立新的競爭策略？ 本研究試圖根據麥克．波特的五力競爭、價值鏈、六力競合等競爭策略架構，嘗試建構出擬定競爭策略之流程，幫助企業面對迅速、多樣的產業競爭挑戰，分析與擬定變革的競爭策略。進而以一家擅長於少量多樣，OEM/ODM 伺服器系統與機殼之台灣典型中型伺服器-A公司為例，探討A公司如何以本論文之研究架構，擬定與執行新的競爭策略。 根據本論文所嘗試建構的擬定競爭策略之流程，個案A擬定了新的因應競爭策略，尤其透過互補品廠商的選擇，提供了雲端服務應用解決方案，不但滿足了顧客的價值主張，也因為協助顧客與供應商共同建立了具競爭力的生態系統，同時達到A公司設定的提昇銷售獲利能力的目標。經由A公司的實務驗證，本研究的擬定競爭策略之流程，亦可以運用於其他的產業與企業。

The third wave of information technology revolution is inspired by the booming growth of Internet, Cloud computing, IoT and other related technology, products and service. Because of globe industry revolution, the Taiwanese IT companies’ OEM/ODM and EMS strength are not that competitive than before. Besides that, the competitive threaten from Chinese IT manufactures are continuous growing. What and how will be the new competitive strategy for Taiwanese IT companies? This thesis try to base on Michael E. Porter’s five forces of competition, value chain and six forces competition framework to explore a framework for competitive strategy defining and execution which can help a corporate face the rapid and diversify competition challenges from the industries. This thesis take a typical median size of Taiwanese server manufactures corporate A which is good at high product mix, low & median volume shipment, OEM/ODM server and chassis manufacturing server. What will be the A corporate’s new competition strategy base on this thesis competition strategy defining and execution framework? Base on this thesis this thesis competition strategy defining and execution framework, the corporate A had defined a new competitive strategy, through complement partnership, to offer a cloud computing turn-key solution. It does not just fulfill the customer value proposition but also help its customer and suppliers to build a competitive ecosystem. Besides that A company also meet its corporate goal to get a positive and profitable financial result. According this conclusion, the framework of this thesis can applied to other companies or industries.