請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/59500
標題: | 中國排球聯賽商業發展規劃 (女子) Development Plan for Commercialization of Chinese Volleyball League (Women) |
作者: | Fang-Wei Thye 戴芳薇 |
指導教授: | 黃俊堯(Chun-Yao Huang) |
關鍵字: | 排球, Volleyball, |
出版年 : | 2017 |
學位: | 碩士 |
摘要: | Though China has globalized most of its industries, the professional sports leagues industry is still far from commercialization. Outstanding sportsmen and sportswomen are trained to achieve successful results on the world stage. One example is the China Women’s Volleyball team; the team won a gold medal in Olympic Games RIO 2016. This study uses the case study research strategy to examine the Chinese Volleyball League (CVL) that was established in 1996 and yet has remained operation under the state-run system. By applying traditional sports management strategies, marketing tactics with the assistance of social media and mobile technology, a plan is developed to expand the Volleyball community in the country. In addition, systems are developed to help generate revenues so as to ensure the sustainability and continuous development of talented athletes, coaches and development of the sport.
The IREAN Group was appointed as the business operation partner of CVL from 2016 – 2017 season. During a ceremony, the Chinese Volleyball Association (CVA) and IREAN Group announced plans for reformation and business development. The announcement implied that the CVL is moving towards commercialization. With the reform initiative, this thesis hopes to provide suggestions or opportunities for development managers, officers of the Chinese Volleyball Association (CVA) as well as management personnel of professional teams. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/59500 |
DOI: | 10.6342/NTU201700897 |
全文授權: | 有償授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-106-1.pdf 目前未授權公開取用 | 2.15 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。