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標題: | 企業成長轉折策略五法 Five Strategies of Enterprise Growth Transition Strategy |
作者: | Cheng-Chuan Chen 陳政權 |
指導教授: | 劉順仁 |
關鍵字: | 策略轉折點,企業成長週期,動態競爭策略,會計管理決策,企業價值主張, Balanced scorecard,Strategy-focused Organization, |
出版年 : | 2017 |
學位: | 碩士 |
摘要: | 衡觀國際上成功企業領導人與專業經理人都是一時之選,企業策略知識和公司績效數字管理能力皆是有一定的水平,但優秀經理人所領導的優秀企業面對競爭轉折仍會面臨衰敗可能。綜觀其中企業面對的挑戰甚多是無太多經營經驗的新創競爭者。企業成長策略相關商學理論眾多,探討如何面對競爭的競爭策略尤是顯學。如果進一步聚焦在當企業面對成長週期轉折時,影響的主要因子為何?由管理與策略文獻中探討,主要因子會是產業環境理論已決定結果?或是核心競爭力理論為重?競爭策略定位理論能否改變環境影響?領導力決定成敗理論?績效指標執行力理論的影響成度?選擇特定的單一競爭策略來面對新時代的企業成長轉折發展,這樣的策略思考方式與對應的組織架構是足夠面對挑戰?另企業轉折點的經典論文策略轉折點(SIP),其中所提出的領導文化與下上組織協同是否足以作為現今產業轉折挑戰所需?
本論文由吸收文獻個體策略理論來演繹出整體企業週期成長所需思考架構,再由整體的策略架構來演繹出個體企業週期成長所會面對的個體策略,最後輔助以會計決策分析所需數字工具來判定企業週期成長的位置與所需執行的策略。以企業的成長週期案例分析來驗證論文理論,其中有成功企業面臨衰退而後再度取得增長,有成功企業面對挑戰衰退致一蹶不起,有企業策略避免了死亡取得持續生存機會。由案例的分析發現企業經營者面對挑戰時需要考慮的策略不只是單一面向,作者利用會計管理決策三年的學習,將會計財務整合入策略移動能量概念,嘗試提出更宏觀的策略分析方法予企業經營者參考來應對新時代企業成長週期的快速變化。週期轉折策略五法包含價值力,利潤力,策略移動力,領導力,組織力的現金能量動態分析架構,此架構可予領導人用來分析公司目前面對轉折情況與如何執行使企業面對成長週期挑戰時知道如何立於不敗之地而取得再增長機會。 Achievements on the international success of business leaders and professional managers are a optimum choice, corporate strategy knowledge and corporate key performance index management capabilities are a certain level, but outstanding managers led by the outstanding enterprises in the face of competitive transition will still face decay possible. Looking at the challenges faced by enterprises in which many are too many operating experience of the new competitors. This thesis is based on the analysis of the growth cycle of the enterprise, among which there are successful enterprises facing the recession and then again to achieve growth, there are successful enterprises to face the challenges of decline can not afford to fall, there are corporate strategies to avoid the death of sustained survival opportunities. By analyzing the case, it is found that the strategy that the business operator needs to consider when faced with the challenge is not only the single aspect, the author uses the knowledge of studying in accounting management decision for three years, integrates the accounting finance into the strategy of moving the energy concept, tries to put forward the more macroscopic strategy analysis method Business operators to respond to the new era of enterprise growth cycle of rapid changes. The five-way strategy includes a dynamic analysis structure of cash energy that includes value, profitability, strategic mobility, leadership, and organizational power. This architecture can be used by leaders to analyze how the company is facing the transition and how it is the growth cycle challenges to know how to grow again in an invincible position. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/59452 |
DOI: | 10.6342/NTU201700983 |
全文授權: | 有償授權 |
顯示於系所單位: | 會計與管理決策組 |
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