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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho T. Chou) | |
| dc.contributor.author | Tzu-En Hsieh | en |
| dc.contributor.author | 謝慈恩 | zh_TW |
| dc.date.accessioned | 2021-05-16T16:18:35Z | - |
| dc.date.available | 2018-08-28 | |
| dc.date.available | 2021-05-16T16:18:35Z | - |
| dc.date.copyright | 2013-08-28 | |
| dc.date.issued | 2013 | |
| dc.date.submitted | 2013-08-14 | |
| dc.identifier.citation | 夔蒽. (2013). 你撑过2012了吗. 中欧商业评论, 2013年1月刊(57).
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/5941 | - |
| dc.description.abstract | 在行動應用程式市場的競爭持續白熱化之下，行動應用程式供應商的生存也越來越艱難。一旦一個行動應用程式爬上了熱門排行榜的頂端，幾天後它可能就掉出排行榜，而它所累積的人氣與使用者也因為沒有善加利用在推廣同供應商的下一個行動應用程式產品而淪為無用。為了幫助這些行動應用程式供應商能抓住行動應用程式市場所提供的大好機會，本研究致力於理解哪些因素能有助於原行動應用程式的使用者增加採用同供應商開發的新應用程式的意圖。
研究發放的網路問卷根據分類理論及與影響行動應用程式採用因素相關的前人研究所設計，使用行動通訊應用程式作為親代行動應用程式，行動照相應用程式及行動遊戲應用程式作為延伸行動應用程式。總共回收了253份有效問卷，這些問卷提供了506個樣本以供分析。 分析結果顯示不只親代行動應用程式的知覺品質，連親代行動應用程式的知覺有用性也可被移轉至延伸行動應用程式上。甚至，親代行動應用程式及延伸行動應用程式之間的知覺配適度也對知覺品質及知覺有用性的移轉有顯著且正面的影響。 本研究進一步地驗證了分類理論在研究行動應用程式方面的應用，並且對使用者在同一行動程式供應商所提供的應用程式之間的知覺行為有更深的認識。除此之外，根據研究結果也建議在實務上更重視知覺有用性在知覺意圖移轉上的重要性。 | zh_TW |
| dc.description.abstract | As the competition in the mobile app market continues to rise, the survival of the developers became harder. Once an app climbs up to the top of the leaderboard, it came down really quickly, and the popularity it once owns is hard to generate value for the next released app provided by the same developer. To help the developer seize the promising opportunity of the mobile app market, this research aims at realizing what kind of factors will influence the user of the original mobile app intending to adopt the new extended app.
An online survey based on the previous studies using categorization theory and technology acceptance model was conducted using a messenger app as the parent app and a camera app and gaming app as the extended apps. A total of 253 validate respondents was received, which yielded 506 samples to analysis. The results indicate that not only perceived quality but also perceived usefulness of the parent app can be transferred to its extensions. Furthermore, the perceived fit between the parent app and the extended apps has significant positive influence on perceived quality and perceived usefulness of the extensions. This study further confirms the application of categorization theory in the context of mobile app and improves deeper understanding of the user behavior between mobile apps provided by the same developer. In addition, findings of the research suggest the importance of perceived usefulness in usage intention transfer in practical use. | en |
| dc.description.provenance | Made available in DSpace on 2021-05-16T16:18:35Z (GMT). No. of bitstreams: 1 ntu-102-R00725040-1.pdf: 1141321 bytes, checksum: 317b6a37ffa5fe6c7bed64841e862018 (MD5) Previous issue date: 2013 | en |
| dc.description.tableofcontents | CONTENTS
誌謝 i 中文摘要 ii ABSTRACT iii CONTENTS v LIST OF FIGURES vii LIST OF TABLES viii Chapter 1 Introduction 1 1.1 Background and Motivation 1 1.2 Research Purpose and Scope 6 1.3 Research Process 7 Chapter 2 Literature review 10 2.1 Mobile Application 10 2.2 Categorization Theory 11 2.2.1 Evaluation of extended product based on Categorization Theory 12 2.2.2 Application of Categorization Theory 14 2.3 Factors Related with Mobile App Adoption 15 Chapter 3 Research Approach 19 3.1 Research Model 19 3.2 Variable Definition and Research Hypotheses 20 3.2.1 Perceived Quality and Perceived Usefulness 20 3.2.2 Perceived Fit and Perceived Tie 22 3.2.3 Behavior Intention 25 3.3 Research Design 26 3.3.1 Measurement of the constructs 26 3.3.2 Data Collection 31 3.3.3 Analysis Method 34 Chapter 4 Analysis and Results 35 4.1 Demographic Statistic 35 4.2 Measurement Model 39 4.2.1 Individual Item Reliability 39 4.2.2 Convergent Validity 41 4.2.3 Discriminant Validity 42 4.3 Structural Model 44 4.3.1 Explanatory Power of the Structural Model 44 4.3.2 Validation of the Structural Model 48 4.4 Supplemental Analysis 51 Chapter 5 Discussion and Conclusion 57 5.1 Discussion of Findings 57 5.2 Implications 60 5.3 Limitations and Future Research 62 5.4 Conclusion 63 REFERENCE 65 Appendix A. Questionnaire 75 | |
| dc.language.iso | en | |
| dc.subject | 知覺移轉 | zh_TW |
| dc.subject | 分類理論 | zh_TW |
| dc.subject | 行動應用程式 | zh_TW |
| dc.subject | 知覺有用性 | zh_TW |
| dc.subject | 知覺品質 | zh_TW |
| dc.subject | 知覺配適度 | zh_TW |
| dc.subject | Perception transfer | en |
| dc.subject | Perceived usefulness | en |
| dc.subject | Perceived quality | en |
| dc.subject | Perceived fit | en |
| dc.subject | Mobile app | en |
| dc.subject | Categorization theory | en |
| dc.title | 行動應用程式使用者轉移使用延伸應用程式影響因素之研究 | zh_TW |
| dc.title | Factors of Mobile Application User Transferring to Use Extended Application | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 101-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 王貞雅,陳文國 | |
| dc.subject.keyword | 行動應用程式,分類理論,知覺移轉,知覺有用性,知覺品質,知覺配適度, | zh_TW |
| dc.subject.keyword | Mobile app,Categorization theory,Perception transfer,Perceived usefulness,Perceived quality,Perceived fit, | en |
| dc.relation.page | 80 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2013-08-14 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 資訊管理學研究所 | zh_TW |
| 顯示於系所單位： | 資訊管理學系 | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-102-1.pdf | 1.11 MB | Adobe PDF | 檢視/開啟 |
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