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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/59366Full metadata record
| ???org.dspace.app.webui.jsptag.ItemTag.dcfield??? | Value | Language |
|---|---|---|
| dc.contributor.advisor | 郭佳瑋?(Chia-Wei Kuo) | |
| dc.contributor.author | Montana Srethaporn | en |
| dc.contributor.author | 許夢棠 | zh_TW |
| dc.date.accessioned | 2021-06-16T09:21:38Z | - |
| dc.date.available | 2017-07-13 | |
| dc.date.copyright | 2017-07-13 | |
| dc.date.issued | 2017 | |
| dc.date.submitted | 2017-06-28 | |
| dc.identifier.citation | References
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Thailand Poised to Become Top Golf Tourism Destination. Retrieved April 13, 2017, from http://www.golfinakingdom.com/thailand-poised-to-become-top-golf-tourism-destination/ Pornwasin, A. (2016). In A. Pornwasin, วิถีสตาร์ทอัพ (p. 252). Thailand: Nation Books. PWC. (2010). M&A Insights. PWC. Ralston, G. (2016). A Guide to Seed Fundraising. Saari, H. (2016, September 13). What to Consider Before Doing Business in Thailand. Retrieved May 7, 2017, from http://tappcommerce.com/blog/doing-business-in-thailand/ Siegel, M. (2016). A look at Thailand's golf tourism. PressReader. Smith, B. (2016). How I’ve Used Pirate Metrics, Matey (AARRR). Smith, O. (2015). Measurable Metrics for Startup. Retrieved April 27, 2017, from https://www.designil.com/8-startup-metrics.html Statista. (2017). Penetration of leading social networks in Thailand as of 4th quarter 2016. Retrieved April 24, 2017, from https://www.statista.com/statistics/284483/thailand-social-network-penetration/ Techsauce. (2017). Thai tech startup ecosystem report 2017. Retrieved from https://www.slideshare.net/techsauce/thai-tech-startup-ecosystem-report-2016 Thairath news. (2015). Retrieved April 27, 2017, from http://www.thairath.co.th/content/563061 Thairath News. (2015, May 25). Retrieved April 27, 2017, from http://www.prachachat.net/news_detail.php?newsid=1432486384 Thansetthakij News. (2015, December 24-26). 10 ปีสยามนิรมิต ฝ่ามรสุมการเมือง. 3,116. Retrieved April 27, 2017, from http://www.thansettakij.com/2015/12/24/22873 The Manager. (2005, March 30). สยามนิรมิตงบพุ่ง1,500ล้านดรีมเวิลด์ปรับราคาตั๋วใหม่. Retrieved 4 27, 2017, from http://info.gotomanager.com/news/details.aspx?id=31185 The World Bank. (2017). Thailand Overview. Retrieved April 26, 2017, from http://www.worldbank.org/en/country/thailand/overview Tourism Authority of Thailand. (2016). Thailand strengthens its quality leisure destination appeal through new Amazing Thailand logo. 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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/59366 | - |
| dc.description.abstract | 由於互聯網和智能手機在過去幾十年的增長，新的商機已經出現。最明顯的趨勢之一是線上市場。線上市場是一個電子商務平台，其中產品和服務由第三方商家提供，而客戶通過市場運營商進行交易。
ZOEK公司成立於2014年，其總部位於台灣。 ZOEK的產品是一款名為“FunNow” 的應用程序，目的是為有費者則提供某有趣活動最後一刻的優惠。作為客戶的市場和商家的商業顧問 ，FunNow是獨一無二的。憑藉其創新理念，公司在台北取得了巨大成功，並計劃在國際上拓展業務。由於泰國曼谷在娛樂市場規模和線上消費行為方面的潛力非常高，FunNow預計將於2017年第三季度拓展至泰國曼谷。在整個業務計劃中，將運用一些分析方法，以確定擴展到新市場的可行性。本業務計劃的主要內容為下： - 公司背景和業務模式 - 客戶群 - 競爭和可持續發展的優勢 - 擴展計劃，市場分析，營銷計劃 - 主要指標 - 財務分析 | zh_TW |
| dc.description.abstract | Owing to the increase in the popularity of internet and smartphone use over the past few decades, new business opportunities have emerged. One of the most apparent business trends is an online marketplace or online e-commerce marketplace. Online marketplace is a type of e-commerce platform where products and services are provided by many third-party merchants while customers perform their activities via marketplace operator.
ZOEK is a startup company established in 2014, based in Taiwan. The product of ZOEK is an application named “FunNow” aiming to provide a last-minute deal of fun activities. FunNow is unique as it acts as a marketplace for customers and a business consultant for merchants. With its innovative ideas, the company has made a big success in Taipei and plan to expand the business internationally. Bangkok, Thailand is one of the high potential destinations (expected to be in operation by the third quarter of 2017) in terms of entertainment market size and online consumption behavior, Throughout this business plan, a number of methods of analysis will be implemented in order to determine the feasibility of expansion to new market. The main topic of this expansion can be reviewed below: • Company Background and Business Model • Customer Segmentation • Competition and sustainable advantages • Expansion Plan, Market Analysis, Marketing Schemes • Key metrics • Financial Analysis | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T09:21:38Z (GMT). No. of bitstreams: 1 ntu-106-R04749041-1.pdf: 2966616 bytes, checksum: 0ed0273f249fdc7caf9a12bfaf3a76ad (MD5) Previous issue date: 2017 | en |
| dc.description.tableofcontents | LIST OF FIGURES 1
LIST OF TABLES 2 1 EXECUTIVE SUMMARY 3 2 INTRODUCTION AND BACKGROUND OF THE COMPANY 5 2.1 COMPANY PROFILE 5 2.2 BUSINESS MODEL 6 2.2.1 Problem & Solution 6 2.2.2 Product and Service 7 2.2.3 Value Proposition 8 2.2.4 Business Strategy 10 2.2.5 Business Model Canvas (BMC) 10 2.3 ORGANIZATION RESOURCES 11 2.3.1 Tangible Resources 11 2.3.2 Intangible Resources 12 2.5 CUSTOMER SEGMENTATION 15 2.6 COMPETITION AND SUSTAINABLE ADVANTAGES 16 3. BUSINESS EXPANSION IN BANGKOK 19 3.1 POPULATION, ECONOMY, GOVERNMENT POLICY ON TOURISM AND LEGAL ENVIRONMENT 19 3.1.1 Population 19 3.1.2 Economy 19 3.1.3 Government Policy on Tourism 19 3.1.4 Legal 20 3.2 MARKET ENVIRONMENT ANALYSIS 20 3.2.1 Market overview and Online Consumption Behavior 20 3.2.2 Industry Analysis 23 3.3 CUSTOMER SEGMENTATION 25 3.4 POTENTIAL INDUSTRIES AND MARKET SIZES 26 3.5 COMPETITION 30 3.6 TOWS ANALYSIS 34 3.7 MARKETING SCHEME 37 3.7.1 Acquisition 38 3.7.2 Activation 41 3.7.3 Retention 42 3.7.4 Revenue 43 3.7.5 Referral 44 4. BUSINESS’S KEY METRICS 45 5. FINANCIAL PLAN 50 5.1 FUNDING REQUIREMENT 50 5.2 SALES REVENUE FORECAST 50 5.3 FINANCIAL FORECAST 54 5.3.1 Revenue 55 5.3.2 Cost of Goods Sold 57 5.3.3 Operating Expense 58 5.4 BREAK-EVEN ANALYSIS 58 6 CONCLUSION 60 REFERENCES 61 APPENDIX 1: MARKET SIZE FOR DRINK AND CUISINE IN BANGKOK 66 APPENDIX 2: MARKET SIZE FOR SPA AND MASSAGE IN BANGKOK 66 APPENDIX 3: MARKET SIZE FOR THAI BOXING MATCH IN BANGKOK 66 APPENDIX 4: MARKET SIZE FOR THAI BOXING SCHOOLS IN BANGKOK 67 APPENDIX 5: MARKET SIZE FOR CABARET SHOW IN BANGKOK 67 APPENDIX 6: MARKET SIZE FOR THAI CULTURAL SHOW IN BANGKOK 67 APPENDIX 7: MARKET SIZE FOR THAI COOKING SCHOOL IN BANGKOK 68 APPENDIX 8: MARKET SIZE FOR GOLF INDUSTRY IN BANGKOK 68 APPENDIX 9: DETAILS OF ESTIMATED ACTIVE USERS FOR 2017 AND 2018. 68 APPENDIX 10: DETAILS OF FORECASTING OPERATING EXPENSES 70 | |
| dc.language.iso | en | |
| dc.subject | 企業擴展計劃 | zh_TW |
| dc.subject | 曼谷 | zh_TW |
| dc.subject | Business Expansion Plan | en |
| dc.subject | Bangkok | en |
| dc.title | FunNow赴曼谷之企業擴展計劃 | zh_TW |
| dc.title | Business Expansion Plan in Bangkok of FunNow | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 105-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳聿宏(Yu-Hung Chen),劉怡靖(Yi-Ching Liu) | |
| dc.subject.keyword | 曼谷,企業擴展計劃, | zh_TW |
| dc.subject.keyword | Business Expansion Plan,Bangkok, | en |
| dc.relation.page | 71 | |
| dc.identifier.doi | 10.6342/NTU201701151 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2017-06-29 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| Appears in Collections: | 管理學院企業管理專班(Global MBA) | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| ntu-106-1.pdf Restricted Access | 2.9 MB | Adobe PDF |
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