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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/59189Full metadata record
| ???org.dspace.app.webui.jsptag.ItemTag.dcfield??? | Value | Language |
|---|---|---|
| dc.contributor.advisor | 黃俊堯(Jun-Yao Huang) | |
| dc.contributor.author | Matthew L. Keyser | en |
| dc.contributor.author | 康麥修 | zh_TW |
| dc.date.accessioned | 2021-06-16T09:17:29Z | - |
| dc.date.available | 2018-08-25 | |
| dc.date.copyright | 2017-08-25 | |
| dc.date.issued | 2017 | |
| dc.date.submitted | 2017-07-11 | |
| dc.identifier.citation | 2014 IHRSA Global Report offers useful and pertinent information. (2014, May 27). Retrieved April 13, 2017, from http://www.ihrsa.org/home/2014/5/27/2014-ihrsa-global-report-offers-useful-and-pertinent-informa.html
Act Governing Food Safety and Sanitation. (2015, December 16). Retrieved from http://www.fda.gov.tw/EN/law.aspx?cid=16&cchk=d49032f6-b48e-4ab3-8fb9-223dad1b0407 Allied Market Research. (2016, February 9). World Sports Nutrition Market is Expected to Reach $33.6 Billion, by 2020. Retrieved from http://www.prnewswire.com/news-releases/world-sports-nutrition-market-is-expected-to-reach-336-billion-by-2020-568147361.html Altaffer, P., & Washington-Smith, G. (2012, October 1). From the Corners of the World: Taiwan: The ‘Beautiful Island’. Retreived from http://www.nutraceuticalsworld.com/issues/2012-10/view_columns/from-the-corners-of-the-world-taiwan-the-beautiful-island Chawat, R. (2016). Sports nutrition set for impressive Asia growth as products become ‘lifestyle choices’. Retrieved from http://www.nutraingredients-asia.com/Markets-and-Trends/Sports-nutrition-set-for-impressive-Asia-growth-as-products-become-lifestyle-choices?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright Hsieh, S. (2010). Differences and Similarities in Food Supplement Regulations. Retrieved April 6, 2017, from http://www.lexmundi.com/Document.asp?DocID=1456 Hung-rong, J. (2010). Vitamin products remain the best-selling category at retail channels of supplements. [PDF slides] Retrieved from http://www.albertacanada.com/taiwan/images/TaiwanDietarySupplementMarket_2011.pdf Kleiner, S. M., & Greenwood, M. (2015). The Role of Nutritional Supplements Complementing Nutrient-Dense Diets: General Versus Sport/Exercise-Specific Dietary Guidelines Related to Energy Expenditure. Nutritional Supplements in Sports and Exercise, 51-62. doi:10.1007/978-3-319-18230-8_3 Lutz, R., & Arent, S. (2008). Psychology of Supplementation in Sport and Exercise: Motivational Antecedents and Biobehavioral Outcomes. Nutritional Supplements in Sports and Exercise, 33-71. doi:10.1007/978-1-59745-231-1_2 Shanahan, C. (2013). Market Overview of the Global Protein Ingredients Market. [PDF slides] Retrieved from https://www.globalfoodforums.com/wp-content/uploads/2013PTT-Strategic-Insights-into-the-Global-Protein-Ingredient-Market-C.Shanahan.pdf Taiwan International Law Offices. (2014). Introduction on the Regulations on Imported Nutrition Supplements of the Republic of China. [PDF newsletter] Retrieved from http://www.thylaw.com.tw/News%20Letter%202014.08.EN.pdf Wilborn, C. (2008). Nutritional Supplements for Strength Power Athletes. Nutritional Supplements in Sports and Exercise, 321-368. doi:10.1007/978-1-59745-231-1_10 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/59189 | - |
| dc.description.abstract | Asia is the fastest growing market for supplements in the world. One of the main contributing factors for this is the aging population seen throughout major countries in Asia. Currently, there are more elderly people taking dietary supplements than any other age group in the region. The reason for this, dietary supplements improve physical and mental capabilities, while adding essential nutrients to the body. As people age, healthier diets become increasingly important. Another contributing factor for the growth of the supplement industry in Asia is the rise of health conscious young adults. There are more and more young adults choosing healthier lifestyle choices by opting for sports and exercise. This can be seen by the number of gyms popping up all over Asia and the number of young adults participating in weightlifting and team sports like basketball, soccer, or baseball.
Whether people are looking to stay healthy or improve their appearance, nutritional supplements are becoming a must have when it comes to staying healthy. Currently, the sale of sports supplements in Taiwan are primarily limited to international companies with few building a large presence in Taiwan. The following business plan includes the research, development and planned implementation of a supplement start-up company based in Taiwan. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T09:17:29Z (GMT). No. of bitstreams: 1 ntu-106-R04749042-1.pdf: 4216112 bytes, checksum: 2cb6874eb54f25474900f9b0be933167 (MD5) Previous issue date: 2017 | en |
| dc.description.tableofcontents | Table of Contents
ABSTRACT ii FIGURES iv TABLES iv 1. INTRODUCTION 1 1.1 MISSION 1 1.2 VISION 1 2. BACKGROUND INFORMATION 2 2.1 WHY ARE SUPPLEMENTS IMPORTANT? 3 2.2 WHERE DO PROTEINS COME FROM? 3 2.3 KEYWORDS 4 3. MARKET ANALYSIS 5 3.1 MARKET DRIVERS 6 3.2 APAC ANALYSIS 6 3.3 TAIWAN MARKET ANALYSIS 7 4. COMPETITION 8 4.1 EXTERNAL ENVIRONMENT 11 4.2 PORTER’S 5 FORCES 12 5. OPERATION PLAN 16 5.1 PRODUCT SOURCE 16 5.2 MGN PRIVATE LABEL PROCESS AND PROCEDURES 18 5.3 LEGAL REGULATION ON IMPORTS OF NUTRITIONAL SUPPLEMENTS 19 6. MARKETING PLAN 22 6.1 SURVEY GOALS 23 6.2 MARKET SEGMENTATION 24 6.3 VALUE PROPOSITION 25 6.4 4 P’S OF MARKETING 26 6.5 SWOT ANALYSIS 35 7. FINANCIAL PLAN 38 7.1 KEY ASSUMPTIONS 38 7.2 SALES FORECAST 39 7.3 ESTIMATED SALES 40 7.4 FINANCIAL BUDGETING 41 7.5 EMPLOYEE PAYROLL FORECAST 41 7.6 PRO-FORMA PROFIT AND LOSS STATEMENT 42 8. CONCLUSION 42 REFERENCES 43 APPENDIX 1: MGN PRIVACY STATEMENT 45 APPENDIX 2: TAIWAN LABELING REGULATIONS 46 APPENDIX 3: SURVEY RESULTS 47 APPENDIX 4: COMPETITION PRICE COMPARISON 55 APPENDIX 5: SAMPLE MEAL PLAN 56 FIGURES Figure 1: PROTEIN INGREDIENTS 3 Figure 3: PORTER’S 5 FORCES OF THE NUTRTION SUPLLEMENT INDUSTRY 12 Figure 4: PROTEIN SUBSTITUTES 14 Figure 5: EXAMPLE OF ROUTES FOR SUPPLEMENTS START-UPS 17 TABLES Table 1: KEY PRODUCT CATEGORY OVERVIEW 4 Table 2: EXAMPLE OF GNC PRODUCT PRICE 9 Table 3: EXAMPLE OF COSTCO PRODUCT PRICE 10 Table 4: EXAMPLE OF BODYBUILDING.COM PRODUCT PRICE 10 Table 6: CUSTOMER SEGMENTATION 24 Table 7: PRODUCT PROFILE PHASE 1 28 Table 8: PRODUCT PROFILE PHASE 2 29 Table 9: EXAMPLE OF FSN WEBSITE PRODUCT & SERVICE OFFERINGS 33 Table 10: SWOT ANALYSIS FSN SUPPLEMENTS 35 Table 11: FIVE-YEAR SALES FORECAST FOR FSN SUPPLEMENTS 39 Table 12: FIVE-YEAR ESTIMATED SALES FORECAST BASED ON GYM MEMBERSHIPS IN TAIWAN 40 Table 13: FIVE-YEAR BUDGET FOR FSN SUPPLEMENTS 41 Table 14: FIVE-YEAR EMPLOYEE SALARY PLAN FOR FSN SUPPLEMENTS 41 Table 15: PRO-FORMA PROFIT LOSS STATEMENT 42 | |
| dc.language.iso | en | |
| dc.subject | Exercise | zh_TW |
| dc.subject | Diet | zh_TW |
| dc.subject | Gym | zh_TW |
| dc.subject | GMBA | zh_TW |
| dc.subject | Supplements | zh_TW |
| dc.subject | Protein | zh_TW |
| dc.title | FSN 補品商業計劃 | zh_TW |
| dc.title | FSN Supplements Business Plan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 105-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳家麟(Chialin Chen),韓廷允(Jung-Yun Han) | |
| dc.subject.keyword | GMBA,Supplements,Protein,Exercise,Gym,Diet, | zh_TW |
| dc.relation.page | 55 | |
| dc.identifier.doi | 10.6342/NTU201701430 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2017-07-12 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| Appears in Collections: | 管理學院企業管理專班(Global MBA) | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| ntu-106-1.pdf Restricted Access | 4.12 MB | Adobe PDF |
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