和風-日本傳統工藝品品牌

Abstract

After the collapse of bubble economy in 1991, many small and big companies bankrupted. There are over 1000 traditional crafts in Japan which are officially approved as traditional crafts. However, revenue, number of firms, and number of craftsman have been also been decreasing year by year. The subject of this thesis “Wahoo!” is a brand which manufactures various Japanese traditional crafts and retail them domestically and internationally through the E-Commerce. It outsources craftsman to manufacture and retails them under one brand name. In spite of Japanese traditional crafts are high quality as products made in Japan and still have potential to generate more revenue, I assumed that it cannot achieve it since they since some designs of them are not suitable for modern life. Wahoo redesign them to fit for our life, and we create more opportunity with craftsmen. Retail through the internet enables us to lower cost and achieve bigger market opportunity. As a result, in my point of view, we can achieve to reenergize local enterprises and economy all over Japan.