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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 翁崇雄(Chorng-Shyong Ong) | |
| dc.contributor.author | Ying-Ying Huang | en |
| dc.contributor.author | 黃英瑛 | zh_TW |
| dc.date.accessioned | 2021-06-16T08:42:27Z | - |
| dc.date.available | 2016-09-02 | |
| dc.date.copyright | 2013-09-02 | |
| dc.date.issued | 2012 | |
| dc.date.submitted | 2013-08-29 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/58980 | - |
| dc.description.abstract | 在Davis提出科技接受模式(TAM)之後，即被廣泛的應用在各領域，藉以測量資訊科技使用者之使用意圖及行為，而對於科技接受模式中知覺易用性之前因也逐漸受到重視。過去的研究多以外生變項作為其前因進行探討，但內生變項仍有不可忽視之重要性。在內生變項的眾多因素之一，包括了情緒因素。情緒為影響人類行為之重要因子，因此日漸受到重視。但雖然情緒對科技接受模式之影響的研究雖然日漸增多，卻仍然缺乏利用有系統的框架，對各情緒進行整體分析的研究。
本研究將以Facebook的台灣使用者為研究對象，探討使用者情緒是否會影響使用者的知覺易用性。整體架構將以科技接受模式(Davis and Arbor, 1989)為基礎，並採用Beaudry和Pinsonneault在2010年提出的情緒分類框架，探討各類型情緒對於使用者的影響，並對驗證之假設進行討論，進行實證研究，為線上服務提供者擬定可行的策略建議。 | zh_TW |
| dc.description.abstract | Due to the credibility of measuring intention of use and behavior of technology users, Technology Acceptance Model (Davis and Arbor, 1989) has been broadly used in different fields. Therefore, there has been more and more emphasis put on the antecedents of the model. In the past, most of research used external variables as the antecedents, but the internal variables should not be ignored; among the internal variables, emotion is one of the most essential ones since it plays an important role in affecting the behavior of human being, but there has not been enough research for this important topic.
This research would based on TAM and combine a emotion framing method (Beaudry and Pinsonneault, 2011) to investigate how emotions can affect users’ perceived ease of use. The survey data would be collected from the Facebook users in Taiwan. The study would also five some administrative suggestion and strategic advice in the end. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T08:42:27Z (GMT). No. of bitstreams: 1 ntu-101-R99725048-1.pdf: 1118611 bytes, checksum: 67ebfa437d25d9e18fbfa57275732bcb (MD5) Previous issue date: 2012 | en |
| dc.description.tableofcontents | 論文摘要 I
THESIS ABSTRACT II 目錄 III 圖目錄 V 表目錄 VI 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 2 第二章 文獻探討 3 第一節 科技接受模式 3 第二節 情緒分類框架 5 第三節 情緒與科技使用模式 7 第三章 研究方法 10 第一節 研究架構 10 第二節 變項定義與操作 11 3.2.1 科技接受模式 11 3.2.2 情緒分類框架 13 第三節 研究假設 17 第四節 研究抽樣與資料蒐集 18 第五節 資料分析方法 19 第四章 資料分析與研究結果 20 第一節 問卷回收 20 第二節 人口統計變數分析 20 第三節 測量模式分析 22 第四節 測量數據分析 28 第五節 假設驗證 30 第五章 結論與建議 33 第一節 研究結論 33 第二節 學術貢獻 35 第三節 實務貢獻 35 第四節 研究限制 36 第五節 後續研究建議 36 參考文獻 38 附錄 本研究問卷 42 | |
| dc.language.iso | zh-TW | |
| dc.subject | 情緒 | zh_TW |
| dc.subject | 知覺易用性 | zh_TW |
| dc.subject | 科技接受模式 | zh_TW |
| dc.subject | 社群網站 | zh_TW |
| dc.subject | Perceived Ease of Use | en |
| dc.subject | Emotion | en |
| dc.subject | Technology Acceptance Model | en |
| dc.subject | Social Network | en |
| dc.title | 情緒對科技接受模式影響之研究 | zh_TW |
| dc.title | Effects of Emotions on Technology Acceptance Model | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 101-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 黃恆獎(Heng-Chiang Huang),盧信銘(Hsin-Min Lu) | |
| dc.subject.keyword | 知覺易用性,情緒,科技接受模式,社群網站, | zh_TW |
| dc.subject.keyword | Perceived Ease of Use,Emotion,Technology Acceptance Model,Social Network, | en |
| dc.relation.page | 46 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2013-08-29 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 資訊管理學研究所 | zh_TW |
| 顯示於系所單位： | 資訊管理學系 | |
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