請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/58748完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 林修葳(Hsiou-wei Lin) | |
| dc.contributor.author | Nattawan Duangkha | en |
| dc.contributor.author | 陳燕玲 | zh_TW |
| dc.date.accessioned | 2021-06-16T08:28:54Z | - |
| dc.date.available | 2014-01-27 | |
| dc.date.copyright | 2014-01-27 | |
| dc.date.issued | 2014 | |
| dc.date.submitted | 2014-01-10 | |
| dc.identifier.citation | Homedec.in.th new idea for home and garden decoration.(n.d.). Retrieved April 15, 2013, from http://www.homedec.in.th
10ideas decorates balcony with plants| HOMEKAFE. (n.d.). Retrieved April 16, 2013, from http://homekafe.com/archives/768 Garden around home| Varun garden design.(n.d.). Retrieved April 17, 2013, from http://varun-gardendesign.com/?cat=11 AQUA water quality for life quality.(n.d.). Retrieved April 17, 2013, from http://www.aqua.co.th Welcome to the Frontpage. (n.d.). Retrieved April 30, 2013, from http://www.koolteg.com Electricity usage | Environnet. (n.d.). Retrieved May 2, 2013, from http://www.environnet.in.th/?p=3895 Electricity Generating Authority of Thailand(EGAT).(n.d.). Retrieved May 2, 2013, from http://www.egat.co.th 2013 Bangkok people bought 460k red plate cars 270k is first car. (n.d.). Retrieved May 4, 2013, from http://men.kapook.com/view54317.html Phuket Maps : Thailand and South East Asia. (n.d.). Retrieved May 4, 2013, from http://www.phuket-guide.net/phuket_map/southeast2.htm Department of Provincial Administration.(n.d.). Retrieved May 4, 2013, from http://www.dopa.go.th/ National Statistical Office.(n.d.). Retrieved May 5, 2013, from http://www.nso.go.th College of Population Studies.(n.d.). Retrieved May 7, 2013, from http://www.cps.chula.ac.th/pop_info/tha/Newsletter-2551/news/news_th_71-017.pdf Leadership in Energy and Environmental Design - Wikipedia, the free encyclopedia.(n.d.). Retrieved May 5, 2013, from http://en.wikipedia.org/wiki/Leadership_in_Energy_and_Environmental_Design ::Web Board::Department of PublicWorks andTown Planning.(n.d.). Retrieved May 7, 2013, from http://www.dpt.go.th/wan/webboard/showdetail_a.asp?id=%20265 Name list of company in Thailand 2012-2013.(n.d.). Retrieved May 7, 2013, from http://www.datathailand.com Direction of construction business in 2013.(n.d.). Retrieved May 13, 2013, from http://www.thaicontractor.com/index.php?option=com_content&view=article&id=3414:-2556----&catid=43:2010-03-24-15-48-03&Itemid=55 TheCommitteefortheNationalEconomic and Social Development.(n.d.). Retrieved May 13, 2013, from http://www.nesdb.go.th/ Office ofInformation andTrade and Economic Indices.(n.d.). Retrieved May 16, 2013, from http://www.price.moc.go.th/ Bangkok Maps, Airprot Area, Ratchadapisek Area, Riverside Area, Siam Area, Sukhumvit Area, Silom Area, Bangkok Attractions Maps| «Fargo Co., Ltd». (n.d.). Retrieved May 16, 2013, from http://www.fargotravel.com/thailand/map/bangkok/bangkok1.html Retrieved May 22, 2013, from http://www.besthomedesigns.org/wp-content/uploads/2011/07/Green-Lime-Bedroom.jpg Retrieved May 22, 2013, from http://www.hotelbelair.com/uploads/images/headerimages/Fitness-Studio.jpg Bank of Thailand.(n.d.). Retrieved May 15, 2013, from http://www.bot.or.th The Revenue Department.(n.d.). Retrieved May 15, 2013, from http://www.rd.go.th/publish/2369.0.html Bangkok Insurance.(n.d.). Retrieved May 26, 2013, from http://www.bangkokinsurance.com/ The Treasury Department(n.d.). Retrieved May 26, 2013, from http://property.treasury.go.th/pvmwebsite/index.asp Morningstar Stock, Mutual Fund, Hedge Fund, ETF Investment Research. (n.d.). Retrieved May 13, 2013, from http://www.morningstar.com | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/58748 | - |
| dc.description.abstract | Unique and stylishapartment in the center of Bangkok is demanded by the epicurean consumers.Demandof nice residence gradually increases along with the increased income of the targeted customers.Green Home apartment will be well fit with the customers’ changed life style and needs.Moreover, market responses will also fulfill Green Home apartment’s business. Thus this small scale business will be sustainable and profitable. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T08:28:54Z (GMT). No. of bitstreams: 1 ntu-103-R00749048-1.pdf: 14163122 bytes, checksum: d07e039f11d44358edf456bcec7bf534 (MD5) Previous issue date: 2014 | en |
| dc.description.tableofcontents | Table of Contents
1.0 Executive Summary 1 2.0 Company Summary 2 2.1 Company Ownership 2 2.2 Start-up Summary 3 2.3 Organization Structure 5 3.0 Product and Service 6 3.1 Product Description 7 • Location 8 • Design 9 • Construction 13 3.2 Service Description 16 • Facilities 16 • Contracts 16 • Monthly Rate Fee 17 4.0 Analysis 18 4.1 Environmental Analysis (PESTEL) 18 4.2 Industry Analysis (5 Forces Analysis) 24 4.3 Customer Analysis (Questionnaire) 27 4.4 Competitor Analysis 28 4.5 Situation Analysis (SWOT) 30 5.0 Production Plan 33 5.1 Location 33 5.2 Apartment Blue Print 34 5.3 Production Milestone 37 6.0 Marketing Plan 37 6.1 Target Marketing (STP) 37 6.2 Marketing Strategy (4Ps) 41 7.0 Financial Plan 43 7.1 Important Assumptions 43 7.2 Profit and Number of Room Analysis 44 7.3 Pro Forma Income Statement 45 • Monthly Total Operating Revenue and Net Earnings 45 • Yearly Total Operating Revenue and Net Earnings 46 7.4 Pro Forma Cash Flow 47 7.5 Pro Forma Balance Sheet 48 7.6 Key Financial indicators 49 7.7 Opportunity Cost 49 7.8 Business Ratios 50 8.0 Risk Analysis 50 8.1 Sensitivity Analysis 50 8.2 Income Tax Law Changing 51 8.3 Natural Disasters 51 References 53 Appendix 1: Questionnaires 56 Appendix 2: Discount Rate Calculation 60 Appendix 3: Pro Forma Financial Statement 63 | |
| dc.language.iso | en | |
| dc.subject | 曼谷 | zh_TW |
| dc.subject | 綠 | zh_TW |
| dc.subject | 專案 | zh_TW |
| dc.subject | Thailand | en |
| dc.subject | GMBA | en |
| dc.subject | Global MBA | en |
| dc.subject | Green | en |
| dc.subject | Apartment | en |
| dc.subject | Business plan | en |
| dc.subject | Bangkok | en |
| dc.title | 曼谷市中心綠家園專案 | zh_TW |
| dc.title | Green Home Apartment in Bangkok, Thailand | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 102-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 黃俊堯(Chun-Yao Huang),陳俊忠(Chun-Chung Chen) | |
| dc.subject.keyword | 專案,曼谷,綠, | zh_TW |
| dc.subject.keyword | Business plan,GMBA,Global MBA,Green,Apartment,Thailand,Bangkok, | en |
| dc.relation.page | 68 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2014-01-10 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-103-1.pdf 未授權公開取用 | 13.83 MB | Adobe PDF |
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