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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 葛明伊(Miriam Garvi) | |
| dc.contributor.author | Alain Truche | en |
| dc.contributor.author | 謝安來 | zh_TW |
| dc.date.accessioned | 2021-06-16T08:20:56Z | - |
| dc.date.available | 2014-03-08 | |
| dc.date.copyright | 2014-03-08 | |
| dc.date.issued | 2014 | |
| dc.date.submitted | 2014-01-29 | |
| dc.identifier.citation | (n.d.). Retrieved August 2013, from Mojin: www.mojiner.com
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/58584 | - |
| dc.description.abstract | K’9 NatureHolic is a newly established Taiwanese company that sells a line of natural pet shampoo to provide a healthier alternative to conventional shampoos. The business plan explores in detail the pet products industry market as well as the pet shampoo market in specific. Factors that affect the industry and K’9 NatureHolic are discussed and a marketing strategy is formulated to fit the company’s current situation. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T08:20:56Z (GMT). No. of bitstreams: 1 ntu-103-R00749037-1.pdf: 1241684 bytes, checksum: 1636be446c19cd3abc77c78d8a4ec1f7 (MD5) Previous issue date: 2014 | en |
| dc.description.tableofcontents | Acknowledgement iii
Abstract iv List of tables, figures, and exhibits vii 1.0 Executive Summary 1 2.0 Introduction 3 3.0 Market Analysis 7 3.1 Market definition, overview of shampoo, market size and trends 8 3.1.1 Market Definition 8 3.1.2 Overview of shampoo 9 3.1.3 Market Size and Segmentation 18 3.1.4 Consumer trends 26 3.2 Market Landscape in Taiwan 32 3.2.1 Consumer Survey 32 3.2.2 Competitive review 40 3.2.3 Actors in the industry 51 3.2.4 Industry Structure 52 4.0 Company Products and Strategy 60 4.1 Company and Products 60 4.2 Company Evaluation 64 4.2.1 Strengths 64 4.2.2 Weaknesses 65 4.2.3 Opportunities 68 4.2.4 Threats 69 4.2.5 Recommendations 70 4.3 Objectives and key challenges 71 4.3.1 First-Year Objectives 71 4.3.2 Second-Year Objectives 71 4.3.3 Key Challenges 71 4.4 Marketing Strategy 72 4.5 Action Programs 76 4.6 Organization Management 77 5.0 Financial Plans 79 5.1 Projected Income and Expenses 80 5.2 Break-Even Analysis 84 6.0 Conclusion 88 7.0 References 90 8.0 Appendix 94 | |
| dc.language.iso | en | |
| dc.subject | 洗毛精 | zh_TW |
| dc.subject | 寵物 | zh_TW |
| dc.subject | pet shampoo | en |
| dc.title | K9 NatureHolic 寵物洗毛精營業企劃書 | zh_TW |
| dc.title | K9 NatureHolic: a pet shampoo business plan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 102-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 林修葳(Hsiou Wei Lin),黃俊堯(Chun Yao Huang) | |
| dc.subject.keyword | 寵物,洗毛精, | zh_TW |
| dc.subject.keyword | pet shampoo, | en |
| dc.relation.page | 105 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2014-01-29 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
| ntu-103-1.pdf 未授權公開取用 | 1.21 MB | Adobe PDF |
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