請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/58577
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 戚樹誠 | |
dc.contributor.author | Yi-Chun Cheng | en |
dc.contributor.author | 鄭伊君 | zh_TW |
dc.date.accessioned | 2021-06-16T08:20:38Z | - |
dc.date.available | 2019-03-08 | |
dc.date.copyright | 2014-03-08 | |
dc.date.issued | 2013 | |
dc.date.submitted | 2014-02-02 | |
dc.identifier.citation | 壹、 中文部分
1. 劉峰旭、陳詳衡,工作滿足對組織承諾影響之研究-以組織衝突為干擾變項。中 小企業季刊。 2. 曹采華、房美玉(1992),員工特徵對工作滿意、組織承諾、組織公民行為、 工作績效的影響-以派遣人員為例。國立中央大學人力資源管理研究所。 3. 呂季芳、簡嘉瑩、葉華瑋(2007),消費者購買行為與品牌忠誠度關係之研究 (The Study of Customer Purchasing Behavior and Brand Loyalty)。管理科學研究,p177-188。 貳、 英文部分 1. Jacob Jacoby and David B. Kyner (1973), Brand Loyalty Vs. Repeat Purchasing Behavior, Journal of Marketing Research,1-9 2. Conceptual and operational aspects of brand loyalty: an empirical investigation, Journal of Business Research, Volume 53, 2001 3. Arjun Chaud huri & Morris B. Holbrook, The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty, Journal of Marketing, 2001 W.T.Tucker (1964), The development of Brand Loyalty, Journal of Marketing Research Meyer, J. P. and Allen N.J. (1991), A Three-Component Conceptualization of 47 Organizational Commitment, Human Resource Management Review, 1, 61-89 4. Richard T Mowday, Richard MSteers, The measurement if organizational commitment, Journal of Vocational Behavior, 1979 5. Eisenberger, R., Fasolo, P.M., & Davis LaMastro, V. (1990). Effects of perceived organizational support on employee diligence, innovation, and commitment. Journal of Applied Psychology, 53, 51-59 6. Eisenberger, R.,Huntington, R., Hutchison, S., & Sowa, D. (1986). Perceived organizational support. Journal of Applied Psychology, 71, 500-507 7. Robert Eisenberger, Jim Cummings, Stephen Armeli, and Patrick Lynch (1997). Perceived organizational support, Discretionary treatment, and job satisfaction. Journal of Applied Psychology, 812-820 8. Christine M. Riordan, Robert D. Gatewood, Jodi Barnes Bill (1997). Corporate Image: Employee reactions and implication for managing corporate social performance. Journal of Business Ethics 16, 401-412. 9. Dutton, J. E. and J. M. Dukerich: 1991, ‘Keeping an Eye on the Mirror: Image and Identity in Organizational Adaption’, Academy of Management Journal 34, 517-554. 10. Ale Smidts, Ad Th. H. Pruyn, Cees B. M. van Riel. Academy of Management Journal 2001, Vol. 49, No. 5, 1051- 1062 11. Meyer, J. P. and Allen N. J. (1991), A Three-Component Conceptualization of Organizational Commitment, Human Resource Management Review March, J. G. & Simon, H. A. Organizations. New York: Wiley, 1958. Smidts, A., Pruyn, A. T. & Van Riel, C. B. The Impact of employee communication and 48 perceived external prestige on organizational identification. Academy of Management Journal, 2001, 49 | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/58577 | - |
dc.description.abstract | 回顧過去的研究,對於員工與組織間之探討諸如:組織承諾、組織公民行為、
組織支持與員工工作滿足等皆有討論,然而員工對於所任職企業之品牌所持有之 品牌忠誠度,對該組織之間形成之影響卻鮮少被討論。 本研究以國內連鎖咖啡業者星巴克之員工為研究對象,共60 位受試者,針 對員工在任職前對星巴克持有之品牌忠誠度與進入星巴克任職後之組織承諾間 之關係作探討,研究結果顯示品牌忠誠度與組織承諾間呈現顯著的正相關。此外 本研究再以員工認知之企業形象、組織支持以及工作滿足作為干擾因子,以探討 此三干擾變項對於組織承諾之間關連性的干擾效果,研究結果顯示,組織支持以 及工作滿足對於品牌忠誠度與組織承諾之間具有干擾效果,但企業形象則否。 | zh_TW |
dc.description.abstract | In the past literature, there have been discussions of the relationships between employee and the organization in many aspects, e.g., Organizational
Commitment, Organizational Citizenship Behavior, Organization Support and Job Satisfaction. The literature, however, has neglected the trait of Brand Loyalty hold by the employee before entering the organization. The sample of the present research includes 60 Starbucks’ employees. It is aimed at examining relationships among the Brand Loyalty hold by the employee before entering organization, and Organizational Commitment hold by the employee after entering the organization. The result showed brand loyalty and Organizational Commitment are positively related. Besides, also found that Organization Support and Job Satisfaction exerted the moderating effect on the relationship between Brand Loyalty and Organizational Commitment, but Corporate Image did not. | en |
dc.description.provenance | Made available in DSpace on 2021-06-16T08:20:38Z (GMT). No. of bitstreams: 1 ntu-102-R00741044-1.pdf: 1068305 bytes, checksum: b80ccfaeabcbf6f170481ef0ea4daeb9 (MD5) Previous issue date: 2013 | en |
dc.description.tableofcontents | 中文摘要.......................... Ⅰ
Abstract ....................... ⅠⅠ 目錄............................. Ⅲ 圖目錄........................... Ⅴ 表目錄........................... Ⅵ 第一章 緒論....................... 1 第一節 研究動機.................... 1 第二節 研究目的.....................4 第二章 文獻探討.................... 5 第一節 品牌忠誠度.................. 5 第二節 組織承諾.................... 7 第三節 工作滿足.................... 10 第四節 組織支持.................... 11 第五節 企業形象.................... 12 第三章 研究架構與方法............... 14 第一節 研究架構與假說............... 14 第二節 研究對象.................... 18 第三節 研究流程.................... 18 第四節 研究變數之測量............... 18 第五節 統計分析.................... 22 第四章 資料分析與研究結果............ 24 第一節 敘述統計.................... 24 第二節 信度分析.................... 28 第三節 相關分析.................... 29 第四節 階層迴歸分析................. 31 第五章 結論與建議................... 40 第一節 結論........................ 40 第二節 研究限制..................... 42 第三節 實務意涵..................... 44 Reference ........................ 46 附錄一:品牌忠誠度量表................ 49 附錄二:企業形象量表.................. 50 附錄三:組織支持量表.................. 51 附錄四:組織承諾量表.................. 52 | |
dc.language.iso | zh-TW | |
dc.title | 品牌忠誠度是否可轉換組織承諾:探討組織支持、企業形象及工作滿足角色 | zh_TW |
dc.title | Can Brand Loyalty be transferred into Organizational
Commitment: Exploring the Role of Organization Support、 Corporate Image and Job satisfaction | en |
dc.type | Thesis | |
dc.date.schoolyear | 102-1 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 梁欣光,陳淑貞,羅新興 | |
dc.subject.keyword | 品牌忠誠度,組織承諾,組織支持,企業形象,工作滿足, | zh_TW |
dc.subject.keyword | brand loyalty,organizational commitment,organization support,corporate image,job satisfaction, | en |
dc.relation.page | 53 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2014-02-05 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 商學研究所 | zh_TW |
顯示於系所單位: | 商學研究所 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-102-1.pdf 目前未授權公開取用 | 1.04 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。