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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 許瑋元 | |
| dc.contributor.author | Yi-Hui Hsu | en |
| dc.contributor.author | 許怡蕙 | zh_TW |
| dc.date.accessioned | 2021-06-16T08:20:30Z | - |
| dc.date.available | 2017-03-17 | |
| dc.date.copyright | 2014-03-18 | |
| dc.date.issued | 2013 | |
| dc.date.submitted | 2014-02-04 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/58574 | - |
| dc.description.abstract | 隨著智慧型手機的普及，手機應用程式成為重要的創新應用，各式各樣的應用程式被快速的設計出來，其類型也越來越多，然而，在如此多樣的應用程式中，有些應用程式穩定成長，有些下載量卻停滯不前，使用者對於應用程式的採用意圖，可能受到何種因素的影響則為本研究欲探討之議題。
本研究將以通訊類手機應用程式為例，從兩個層面進行討論，一為創新，另一為社會性影響。從創新的角度，將手機應用程式視為一種創新，使用創新擴散理論中的創新特性，探討使用者對手機應用程式的採用行為，研究中將以相對優勢、相容性、易用性、形象四個創新特性為研究因子；另外，在社會環境中，使用者會受到其他使用者的影響，而同儕與長輩對於個人行為具有一定的影響力，因此從社會性影響的角度來探討其對於使用者採用手機應用程式意圖的影響。 研究採用問卷調查法，以台灣大專院校學生為研究對象，進行複迴歸分析檢驗模型，分析結果顯示相對優勢、相容性、形象與同儕的影響，對於使用者採用手機應用程式之意圖為顯著正向影響，再次證實創新特性對於採用意圖是有顯著的影響。另一方面，與本研究預測不同的是，易用性與長輩的影響對於採用意圖未有顯著影響，本研究推論其研究對象－大專院校學生，其本身就已具有快速適應與使用智慧型手機應用程式的能力，而其長輩屬於壯年與中老年族群，而這兩個族群本身在網路媒體的使用上就較少，因此對於使用者採用意圖的影響較不明顯。 | zh_TW |
| dc.description.abstract | With the popularity of smart phone, mobile applications become an important innovation. More and more kind of applications are designed and offered to consumers. While some mobile applications grow steadily, others stagnate. In this study, our research objective is examine what may be the factors to influence users’ adoption intention to using mobile applications.
This research uses communication App as an example and analyzes the user’s adoption intention of smartphone application from two sides: innovation and social influence. From the perspective of innovation, we regard mobile applications as an innovation, and hence adoption intention is subject to the innovation characteristics. We apply the Innovation Diffusion Theory with relative advantage, compatibility, ease of use and image as our independent variables. From the perspective of social influence, we consider that individuals’ adoption intention is related to the interaction with other people in a social context, particularly, peers and seniors. This research then tests the relationships between innovation characteristics, social influence and intention to adopt mobile application. We use survey approach to carry out our empirical investigation. The data for the study were collected from college students in Taiwan. The results of multiple regression analysis revealed that relative advantage, compatibility, image and peer influence were major predictors of adoption intention. Implications of results are presented. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T08:20:30Z (GMT). No. of bitstreams: 1 ntu-102-R00725042-1.pdf: 945122 bytes, checksum: 6f1e805e28971d05ede4aae03f8ef47d (MD5) Previous issue date: 2013 | en |
| dc.description.tableofcontents | 中文摘要........................................................................................................................... i
Abstract............................................................................................................................. ii 目錄................................................................................................................................. iii 圖目錄.............................................................................................................................. v 表目錄............................................................................................................................. vi 第一章緒論 .................................................................................................................... 1 第一節研究背景、動機與目的 ............................................................................ 1 第二節研究架構 .................................................................................................... 4 第二章文獻探討 ............................................................................................................ 5 第一節智慧型手機應用程式 ................................................................................ 5 第二節創新擴散理論 ............................................................................................ 7 第三節社會性影響 .............................................................................................. 16 第三章研究方法 .......................................................................................................... 19 第一節研究模型 .................................................................................................. 19 第二節研究假說 .................................................................................................. 20 第三節研究設計 .................................................................................................. 22 3.3.1 問項設計........................................................................................ 22 3.3.2 試測問卷之信效度檢驗................................................................ 25 第四章資料分析 .......................................................................................................... 29 第一節樣本資料分析 .......................................................................................... 29 第二節信效度分析 .............................................................................................. 32 第三節複迴歸分析 .............................................................................................. 34 第五章結論與建議 ...................................................................................................... 37 第一節研究結論 .................................................................................................. 37 第二節研究貢獻 .................................................................................................. 40 第三節研究限制 .................................................................................................. 42 第四節未來研究建議 .......................................................................................... 43 參考文獻........................................................................................................................ 45 附錄一 問卷內容........................................................................................................ 51 附錄二 描述性統計量................................................................................................ 53 | |
| dc.language.iso | zh-TW | |
| dc.title | 使用者採用智慧型手機應用程式之行為研究－以通訊類App為例 | zh_TW |
| dc.title | User’s Adoption Intention of Smartphone Application
-using communication App as an example | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 102-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 張欣綠,王凱 | |
| dc.subject.keyword | 手機應用程式,創新特性,社會性影響,採用意圖, | zh_TW |
| dc.subject.keyword | mobile application,innovation characteristics,social influence,adoption intention, | en |
| dc.relation.page | 53 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2014-02-05 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 資訊管理學研究所 | zh_TW |
| 顯示於系所單位： | 資訊管理學系 | |
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