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| ???org.dspace.app.webui.jsptag.ItemTag.dcfield??? | Value | Language |
|---|---|---|
| dc.contributor.advisor | 黃恆獎(Heng-Chiang Huang) | |
| dc.contributor.author | Yung-Chiuan Weng | en |
| dc.contributor.author | 翁永泉 | zh_TW |
| dc.date.accessioned | 2021-06-16T08:17:06Z | - |
| dc.date.available | 2014-03-09 | |
| dc.date.copyright | 2014-03-09 | |
| dc.date.issued | 2014 | |
| dc.date.submitted | 2014-02-10 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/58491 | - |
| dc.description.abstract | 本研究係針對屬於資通信產業（ICT）中電腦製造類別的原廠委託設計製造廠（ODM）仁寶電腦工業股份有限公司欲跨足健康照護產業的實際案例，首先就健康照護產業作一深入介紹，並分析其中所牽涉的資通信技術及雲端技術，並瞭解它們正如何改變健康照護產業的面貌，接著從產業分析、企業策略、競爭考量、所面對的顧客、商業模式、需結盟的策略夥伴、產品類型、產品開發與管理、需佈局掌握之關鍵核心技術...等等面向進行分析，然後以企業策略及SWOT分析，實際進行評估，做出結論與建議。 | zh_TW |
| dc.description.abstract | Compal Computer Incorporated is a known Original Design Manufacturer which is specialized in personal computer /notebook computer design and manufacturing. This thesis is based on an actual case study and decision making process for Compal Computer Incorporated to enter the Healthcare industry. Firstly an in-depth introduction to Healthcare industry and those emerging informartion communication technologies (ICT) and cloud computing technologies involved, as well as how they are joingly shaping the future of Healthcare industry, are conducted. Then analyses based on perspectives of corporate strategy, business model, competitive landscape, customers, strategic partners, specific product types to be developed, core technologies to be developed or invested, are elaborated. A conclusion is made based on the approach of SWOT analysis. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T08:17:06Z (GMT). No. of bitstreams: 1 ntu-103-P94746034-1.pdf: 3509715 bytes, checksum: eac2c1885ff3b8ced2b67b9caa3b0df3 (MD5) Previous issue date: 2014 | en |
| dc.description.tableofcontents | 誌謝 ii
中文摘要 iii 英文摘要 iv 目 錄 v 圖目錄 vii 表目錄 viii 第一章 緒 論 1 第一節、研究背景 1 第二節、研究問題與目的 2 第三節、研究流程與方法 3 第二章 文獻探討 5 第一節、代工分類 5 第二節、產業分析及產品趨勢 13 第三節、產品創新與企業策略 17 第四節、競爭優勢與成長績效 26 第五節、競合策略 34 第三章 健康照護產業、資通信技術與雲端應用 37 第一節、健康照護產業 37 第二節、健康照護產業與資通信科技 41 第三節、台灣資通信科技廠商在健康照護產業發展概況 49 第四節、健康照護產業與雲端技術 54 第四章 原廠委託設計製造廠切入健康照護產業之實例探討 58 第一節、仁寶電腦工業股份有限公司 58 第二節、切入健康照護產業之分析 63 第三節、小結 70 第五章 結論與建議 ...................................................................................................................72 第一節、結論 72 第二節、策略意涵 73 第三節、未來研究方向 74 參考文獻 75 | |
| dc.language.iso | zh-TW | |
| dc.subject | 資通信 | zh_TW |
| dc.subject | 雲端技術 | zh_TW |
| dc.subject | 健康雲 | zh_TW |
| dc.subject | 原廠委託設計製造 | zh_TW |
| dc.subject | 健康照護 | zh_TW |
| dc.subject | Original Design Manufacturing | en |
| dc.subject | SWOT | en |
| dc.subject | Healthcare Industry | en |
| dc.subject | Cloud Computing | en |
| dc.subject | Information Communication Technologies | en |
| dc.title | 從原廠委託設計製造廠（ODM）角度分析健康照護產業之商機、切入方式及行銷策略 | zh_TW |
| dc.title | A Study of Business Opportunity, Entry Strategy and Marketing Strategy of the Healthcare Industry from an Original Design Manufacturer's Perspective | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 102-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 王仕茹,張嘉雯 | |
| dc.subject.keyword | 健康照護,資通信,原廠委託設計製造,健康雲,雲端技術, | zh_TW |
| dc.subject.keyword | Healthcare Industry,Information Communication Technologies,Original Design Manufacturing,SWOT,Cloud Computing, | en |
| dc.relation.page | 78 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2014-02-11 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業管理組 | zh_TW |
| Appears in Collections: | 國際企業管理組 | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| ntu-103-1.pdf Restricted Access | 3.43 MB | Adobe PDF |
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