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標題: | 中國航空物流運作模式研究--以“立盟”公司為例 The Study of Air Cargo Logistics Operations Model in China – Using “Leader Mutual Freight System Inc.” as a Sample |
作者: | Ting-Fang Cheng 鄭婷芳 |
指導教授: | 翁崇雄 |
共同指導教授: | 包季鳴 |
關鍵字: | 航空貨運,航空物流,運作模式, Air freight,Air logistics,Operation Patterns, |
出版年 : | 2014 |
學位: | 碩士 |
摘要: | 隨著全球經濟一體化進程的加快,航空物流作為全球動態物流鏈上的一個重要組成部分,日益成為促進和加快經濟和貿易快速發展的重要工具。進入21世紀後,隨著我國航空業和資訊技術的發展,航空物流也迎來了新的發展機遇。同時,隨著現代物流業的全球發展,國外航空貨運企業以及物流企業也加快了開拓中國市場的步伐,我國航空物流面臨的競爭也日益加劇。
與西方國家相比,我國的物流業起步較晚,而且大部分物流企業都是從傳統的貨運企業發展而來,缺乏現代物流管理理念,以航空技術和資訊技術為基礎的航空物流業與西方國家更是有著極大的差距。因此,對我國航空物流運作模式進行科學探析,不僅有助於提高我國物流整體水準,而且還將有助於航空物流融入全球物流鏈。 本文試圖通過對現代物流和航空物流相關理論分析的基礎上,對我國航空貨運發展以及航空物流運作模式進行分析,並借鑒發達國家和地區航空物流運作模式的經驗,提出未來可供選擇的運作模式,尤其是通過立盟公司的案例剖析,探討新環境下航空貨運企業向現代物流企業轉型的必然以及運作模式和業務流程優化設計,進一步提出促進我國航空物流發展的相關政策建議。主要包括以下幾方面的內容: (1)第一章緒論。主要介紹了本文研究背景、意義、研究內容、框架以及研究方法和創新點。主要從全球航空貨運成為主導運輸方式入手,分析我國航空貨運市場潛力及其研究航空物流發展以及航空物流企業運作模式的重要意義;本文主要採用了定性研究為主的研究方法,其中主要運用了文獻研究、對比研究、案例分析等具體的研究方法,搜集了大量的定性資料進行質的分析和探討。 (2)第二章理論基礎研究。梳理分析了現代物流和航空物流的相關理論,為本文的研究奠定了一定的理論基礎,並在對已有研究成果進行文獻綜述的基礎上對航空物流進行概念界定,即航空物流主要是指以空中貨物位移(通過航空器把貨物從一地運到另一地的空中交通運輸)為主的、銜接和參與陸運物流和(或)水運物流的綜合性物流服務。 (3)第三章發達國家航空物流運作模式分析。主要介紹了發達國家航空物流發展現狀及運營情況,並總結了發達國家幾種典型的航空物流運作模式:基於機場的航空物流園區和航空物流樞紐運作模式、基於航空快遞公司的綜合物流服務模式、基於航空公司的戰略聯盟模式。 (4)第四章我國航空物流發展及運作模式分析。主要就我國航空貨運的發展情況、航空物流運作模式進行了詳細分析,並且進一步分析了航空物流企業的流程優化和再造,指出當前我國航空貨運企業面臨向航空物流轉型,轉型後的航空物流企業可以採用的幾種運作模式:基於機場的航空物流園區和航空物流樞紐運作模式、現代綜合物流服務模式、供應鏈管理諮詢服務模式、基礎業務服務模式、個性化物流服務模式。 (5)第五章對策建議。根據當前我國航空物流運作模式現狀和存在的問題以及借鑒發達國家航空物流發展的相關經驗,從建立現代物流管理體制、制定發展規劃、物流人才培養、發揮協會作用等角度提出對政府的相關建議;同時對於航空物流企業而言,也主要從培養企業核心競爭力、建立企業聯盟、資訊化建設以及人才儲備的角度提出建議,以期能對航空物流發展有所指導。 (6)第六章案例分析。以立盟公司航空物流為案例,依照現代物流和航空物流相關理論,在對立盟公司發展情況分析的基礎上,著重對立盟的綜合物流服務模式、戰略聯盟模式、個性化的物流服務模式進行分析,並在基礎上對立盟的航空物流業務流程進行優化再設計。 (7)第七章結論。主要總結了本文的研究結論以及對研究不足進行了說明。 With the acceleration of global economic integration, the aviation logistics is an important part of global logistics chain, has become an important tool to promote the fast development and accelerate economic and trade. After entering in twenty-first Century, along with the development of China's aviation industry and information technology, aviation logistics in China has ushered in new opportunities for development. At the same time, with the development of modern logistics industry in the global development, overseas air cargo enterprises and logistics enterprises to accelerate the pace of opening up the Chinese market, China is facing increasing competition in the aviation logistics. Compared with the western countries, the aviation physical industry in China started late, but the majority of logistics enterprises are from the traditional to the freight business development, the lack of modern logistics management concepts, relatively falls behind those western countries on the whole, the aviation logistics as the development direction of the newly developed is more greatly and the western countries there is a gap. Therefore, the science of our country aviation logistics operation mode of logistics, not only to improve the overall level of China's favorable, and will contribute to China's aviation logistics integration into the global logistics chain. This paper attempts to analysis of modern logistics and aviation logistics related theory, on China's air cargo and aviation logistics operation modes are analyzed, and the mode of operation of aviation logistics from the experience of developed countries and regions, the running mode of the future choice of type, especially by the founding company case analysis, discusses the transformation air transportation enterprise to modern logistics enterprise under the new environment of the inevitable and operation mode and business process optimization design, put forward the relevant policy recommendations to promote the development of aviation logistics in china. The main content includes the following: (1)The first chapter thread which is mainly introduces the research background and significance, research contents and framework, research methods and innovation. Mainly from the global air freight has become the leading mode of transport of significance, analysis of China's air cargo market potential and research development of aviation logistics and aviation logistics enterprise mode of operation; this paper mainly adopts the qualitative research method, which mainly adopts the research methods of literature study, comparative study of specific, case analysis, collected qualitative data analysis and discussion of quality. (2) The second chapter analyzes the related theory of modern logistics and aviation logistics, and lay a theoretical foundation for this research, and aviation logistics based on the literature review on the definition, the aviation logistics mainly refers to the air displacement (by aircraft to air transportation of goods from one place to another's) based, cohesion and participate in land transportation logistics and (or) integrated logistics service of shipping logistics. (3) The third chapter mainly introduces the development and operation of aviation logistics in developed countries, and summarizes the aviation logistics operation model of typical developed countries several: Airport Logistics Park and aviation logistics hub operation mode, based on the complex air express company flow service mode, airline strategic alliance mode based on. (4)The fourth chapter carried out a detailed analysis of China's air cargo, air logistics development mode of operation, and further analysis of the aviation logistics enterprises and reengineering the process optimization, pointed out that the current air cargo enterprises in China is facing the transition to the aviation logistics, several kinds of operation models of aviation logistics enterprise after transformation can be used: Airport Logistics Park and logistics hub operation mode, modern integrated logistics service mode, supply chain management consulting service mode, service mode, service based personalized logistics service mode based on. (5)The fifth chapter, Countermeasures and Suggestions. According to the present situation and problems of the mode of operation of aviation logistics in China at present and the related experience of development of aviation logistics in developed countries, from the establishment of a modern logistics management system, development planning, logistics personnel training, to play the role of associations and other angle to the government related recommendations; at the same time for the aviation logistics enterprises, mainly from the cultivation of enterprise core competitiveness, the establishment of enterprise alliance information construction and the point of view of talent reserve three commendations, to provide some guidance on aviation logistics development. (6) The sixth chapter case analysis. With the founding of aviation logistics company as a case, according to the modern logistics and aviation logistics theory, on the basis of the analysis of the development of the company's founding, analyzes the comprehensive logistics service mode, the founding strategic alliance mode, personalized logistics service mode, and in the foundation of the founding aviation logistics business process optimization and design. (7)The seventh chapter summarizes the main conclusions and research deficiencies are described. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/58334 |
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