泰國健康的亞洲特色飲料事業發展

Abstract

泰國健康的亞洲特色飲料事業發展

Time is the most valuable resource that cannot be bought in any circumstances. We all have limited amount of time per day. Hence, we have to prioritize the time spent on each activity carefully in order to utilize the given time efficiently and bring out the most desirable outcome. Although time is infinite, it is a limited resource and thus there is an opportunity cost. Oftentimes, people will have to make sacrifices or trade-off their healthy lifestyle in order to achieve or accomplish their personal or life goals. I, like all others, am also limited by 24 hours a day. And it is precisely this limit in time where the idea of Groove was born. People often do not have to the means to brew their own healthy ready-to-drink beverages during the day when they are at work. Prior to working, I would make and consume honey and lime juice at home every other day. After I started working, I was unable to continue this routine and also cannot find substitutes as most of the ready-to-drink products available in Thai market either contain high level of sugar, include a lot of artificial components or lack nutrition. Regular consumption of these products has caused numerous undesirable diseases to Thai consumers. With easier access to these information, Thai consumers are more and more attentive in selecting and consuming the products that are beneficial to their health, not only consider the likable of the taste as the main purchasing decision factor. As we may know, if there is enough need, there is a market and with this growing trend of health conscious lifestyle, a healthy ready-to-drink beverage readily available in the market will be not only suitable for the market but also solve my personal desire for a delicious yet healthy drink during the day. Groove is a company that aims to provide options of healthy ready-to-drink Asian specialty beverages easily accessible to Thai consumers. Groove focuses on using the natural and organic materials which are specifically selected and sourced from community enterprises in Thailand to produce the ready-to-drink Asian specialty beverage that is not only tasty and refreshing but also contains nutrients that are beneficial to consumers’ health. In addition, by collaborating with Thai community enterprises for the supply of raw materials, Groove will be directly supporting local farmers by using their products. Hence, Groove is offering the ready-to-drink Asian specialty beverage that is beneficial to both Thai consumers and Thai communities.