請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/57799完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 邱宏仁(Hong-Jen Chiu) | |
| dc.contributor.author | Christine Orchard | en |
| dc.contributor.author | 歐陽慧 | zh_TW |
| dc.date.accessioned | 2021-06-16T07:04:21Z | - |
| dc.date.available | 2014-07-16 | |
| dc.date.copyright | 2014-07-16 | |
| dc.date.issued | 2014 | |
| dc.date.submitted | 2014-07-11 | |
| dc.identifier.citation | N/A | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/57799 | - |
| dc.description.abstract | This business plan details the concept and implementation of YOGA LIFE, a yoga fitness center that is affordable and accessible for the middle-class working woman (or man) in Taiwan. The core services offered are yoga classes both in person at our physical locations and through live online classes YOGA LIFE is incorporated in Taiwan, with plans to franchise after the first location has been established. The fitness market, especially in the yoga sector, has been growing rapidly in Taiwan over the past decade. The current market in Taiwan is saturated by high-end, premier fitness studios. YOGA LIFE sits apart from the fitness centers in Taiwan by targeting a new segment and not just to the elite, athletic crowd. This is YOGA LIFE ‒ simple, affordable, fitness. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T07:04:21Z (GMT). No. of bitstreams: 1 ntu-103-R01749040-1.pdf: 2486063 bytes, checksum: 76ea2122b88d576d8d39b10af4e4dc83 (MD5) Previous issue date: 2014 | en |
| dc.description.tableofcontents | TITLE PAGE
TABLE OF CONTENTS I THESIS ORAL DEFENSE COMMITTEE CERTIFICATION II ACKNOWLEDGEMENT III ABSTRACT IV LIST OF FIGURES AND ILLUSTRATIONS X 1 EXECUTIVE SUMMARY 1 1.1 OBJECTIVES 4 1.2 KEYS TO SUCCESS 4 2 INTRODUCTION & BACKGROUND OF COMPANY 5 2.1 WHAT IS YOGA? 5 2.2 COMPANY SUMMARY 6 2.3 COMPANY LOCATIONS & FACILITIES 8 2.4 COMPANY OWNERSHIP 10 2.5 MANAGEMENTS PROFILE 10 2.6 PERSONNEL PLAN 11 3 PRODUCTS & SERVICES 12 3.1 MEETINGS THE CUSTOMERS' NEEDS 13 3.2 COMPETITIVE COMPARISON- CASE STUDIES 14 3.2.1 PLANET FITNESS 15 3.2.2 SNAP FITNESS'S YOGAFIT, LIVE & VIRTUAL YOGA CLASSES 17 3.2.3 ANYTIME FITNESS CENTER 19 3.3 TECHNOLOGY 21 3.4 SERVICE BLUEPRINT 22 4 MARKET ANALYSIS 23 4.1 MAIN COMPETITORS 24 4.2 STRATEGIC MAP OF YOGA LIFE IN COMPARISON TO COMPETITORS 26 4.3 MARKET INTEREST 27 4.3.1 MARKET NEEDS 29 4.3.2 MARKET TRENDS & GROWTH 30 4.4 TARGET MARKET SEGMENT STRATEGY 31 4.5 INDUSTRY ANALYSIS 32 4.6 SALES FORECAST 33 5 STRATEGY & IMPLEMENTATION SUMMARY 34 5.1 STRATEGIC VISION 34 5.2 STRATEGY OVERVIEW 35 5.3 SERVICE CLASSIFICATION 36 5.4 COMPETITIVE EDGE 37 6 MARKETING PLAN 38 6.1 ONLINE MARKETING STRATEGY 39 6.2 PRICING STRATEGY 42 6.3 PROMOTION STRATEGY 43 7 FINANCIAL STATEMENTS 45 7.1 PROJECTED PROFIT & LOSS 46 7.2 PROJECTED CASH FLOW 48 7.3 PROJECTED BALANCE SHEET 49 7.4 PROJECTED PERFORMANCE RESULTS 50 8 APPENDIX 51 8.1 COMPLETE SURVEY 51 8.2 SURVEY RESULTS 54 | |
| dc.language.iso | en | |
| dc.subject | 瑜珈 | zh_TW |
| dc.subject | online fitness | en |
| dc.subject | virtual | en |
| dc.subject | yoga | en |
| dc.subject | yoga studio | en |
| dc.subject | fitness center | en |
| dc.title | 瑜珈生活:人人有功練 —商業計劃 | zh_TW |
| dc.title | YOGA LIFE: Everyone's Yoga Studio - Business Plan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 102-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 曾智揚(Chih-Yang Tseng),繆敏志(Min-Chih Miao),陳崇文(Chung-wen Chen) | |
| dc.subject.keyword | 瑜珈, | zh_TW |
| dc.subject.keyword | yoga,yoga studio,fitness center,online fitness,virtual, | en |
| dc.relation.page | 58 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2014-07-11 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-103-1.pdf 未授權公開取用 | 2.43 MB | Adobe PDF |
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