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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 陳彥豪(Yen-Hau Chen) | |
dc.contributor.author | Kai-Ta Huang | en |
dc.contributor.author | 黃凱達 | zh_TW |
dc.date.accessioned | 2021-06-16T06:58:05Z | - |
dc.date.available | 2016-08-11 | |
dc.date.copyright | 2014-08-11 | |
dc.date.issued | 2014 | |
dc.date.submitted | 2014-07-17 | |
dc.identifier.citation | 1. Wiki. (2014). Administrative Divisions of P.R.O.C. [online] Available at: (http://zh.wikipedia.org/wiki/%E4%B8%AD%E5%8D%8E%E4%BA%BA%E6%B0%91%E5%85%B1%E5%92%8C%E5%9B%BD%E8%A1%8C%E6%94%BF%E5%8C%BA%E5%88%92) [Accessed 16 April 2014].
2. Hexun Stock Sanban. (2014). Langwei Video – Annual Report 2013 Chapter 4 Management Discussion and Analysis. [online] Available at: (http://data.stock.hexun.com/sanban/gsgk.aspx?stockid=430337) [Accessed 16 April 2014]. 3. China Radio & TV Equipment Industrial Association (CRTA). (2014). Member List. [online] Available at: (http://www.crta.com.cn/yellow/daquan.html) [Accessed 21 February 2014]. 4. Beijing Langwei Video Technology Corporation. (2014). About Us. [online] Available at: (http://www.langwei.net/Company.html) [Accessed 11 January 2014]. 5. Dubai CABSAT 2014 and Las Vegas NAB Show. (2014). [online] Available at: (http://www.cabsat.com/, http://www.nabshow.com/) [Accessed 29 January 2014]. 6. Beijing Langwei Video Technology Corporation. (2013). Personal Interviews with CEO Mr. Li-Chen and CTO Mr. Wu-YuTa. [Recorded 8 December 2013, 22 December 2013, 5 January 2014, 12 January 2014]. 7. Hexun Stock Sanban. (2014). Langwei Video – Annual Report 2013 Chapter 9 Financial Report. [online] Available at: (http://data.stock.hexun.com/sanban/gsgk.aspx?stockid=430337) [Accessed 21 April 2014]. 8. SYWG Research & Consulting in Baidu Wenku. (2013). Thorough Analysis Report on China Satellite Industry 2010. [online] Available at: (http://wenku.baidu.com/view/a120254ac850ad02de804184.html###) [Accessed 15 December 2013]. 9. Wiki. (2014). List of Chinese-Language Television Channels in China. [online] Available at: (http://en.wikipedia.org/wiki/List_of_Chinese-language_television_channels#National_networks) [Accessed 10 May 2014]. 10. CCTV. (2014). [online] Available at: (http://tv.cntv.cn/) [Accessed 15 May 2014]. 11. Beijing Langwei Video Corporation Paper-Copy Catalog. (2013). 12. Huang Sheng-Ming, Zhou Yan. (2006). 20 Years of China Satellite TV Operation Industry. Beijing: Communication University of China Press 13. Wiki. (2014). CNN. [online] Available at: (http://en.wikipedia.org/wiki/CNN#Bureaus) [Accessed 21 May 2014]. 14. Lucy Kung-Shankleman. (2000). Inside the BBC and CNN: Managing media organization. London: Routledge publisher. 15. Harvard Business School Working Knowledge. (2000). HBS Toolkit – Lifetime Customer Value Calculator. [online] Available at: (http://hbswk.hbs.edu/archive/1436.html) [Accessed 29 April 2014]. 16. China CFO Net. (2013). China Historical Rates of Inflation, Interest, and GDP Growth. [online] Available at: (http://www.chinacfo.net/cjnews/mj.asp?id=a20112201522315535114) [Accessed 29 April 2014]. | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/57688 | - |
dc.description.abstract | Media industry in China is a closed market competition where all TV stations, TV programs, and Internet content are monitored and in control by the government. In such a sensitive industry, Langwei Video, a company qualified for High and New Technology Enterprises certification in China, built its competency around media delivery solutions via satellites, including portable satellite transmission products. Facing economic downturn in the industry, Langwei also encountered financial difficulties. However, innovation is in the core of Langwei’s DNA. Despite the hardship that caused extreme receding in revenue, Langwei still strived to offer its strong customer base an innovative solution, a satellite TV content exchange service platform, referencing to the success of CNN’s global media delivery platform, which would set Langwei to be a pioneer in the country and transform its business model into service-oriented instead of product-oriented revenue stream.
This business plan aims to provide an operation plan to systematically analyze the benefits this new platform would contribute to Langwei’s profit margin. The plan is divided in five sections. The first section is Executive Summary which is a summary of the other four analysis sections: Market Analysis, Company Introduction, Strategy Execution, and Financial Forecast. Starting with the second section, this guide digs into the industry and competition to position Langwei’s target market segment. Carrying on to the third section, this paper introduces Langwei as a company and the motivation behind its competitive product and service offerings. Discussed in the fourth section, Langwei creates a strategy around its service-oriented business model, combined with promotions to establish a long-term partnership with qualified channels for effective execution. Last but not least, the fifth section shows how the new service-oriented business model, induced from introduction of the new platform, contributes to Langwei’s revenue stream, and thus profit margin. | en |
dc.description.provenance | Made available in DSpace on 2021-06-16T06:58:05Z (GMT). No. of bitstreams: 1 ntu-103-R01749025-1.pdf: 2108041 bytes, checksum: 10d321e91f1e055b28d734b3c3d29f77 (MD5) Previous issue date: 2014 | en |
dc.description.tableofcontents | Table of Content
1. Executive Summary 1 1.1. Market Analysis 1 1.2. Company Introduction 2 1.3. Strategy Execution 3 1.4. Financial Forecast 4 2. Market Analysis 6 2.1. Industry Value Chain8 6 2.2. Target Market 12 3. Company Introduction 15 3.1. Langwei Video 15 3.2. Competitor Analysis 17 3.2.1. Competitive Position Analysis 18 3.2.2. Five Forces Analysis 19 3.2.3. SWOT Analysis 22 3.3. Core Competency 26 3.3.1. Product Portfolio 26 3.3.2. Service Package 27 3.4. Venture Motivation 30 4. Strategy Execution 37 4.1. Business Model 37 4.1.1. Customer Value Proposition 37 4.1.2. Profit Model 38 4.1.3. Critical Processes 44 4.1.4. Critical Resources 46 4.2. Marketing Strategy 49 4.2.1. Promotion Strategy 49 4.2.2. Channel Strategy 50 4.3. Content Platform Service Features 53 5. Financial Forecast 54 5.1. Financial Capital Plan 54 6. References 59 7. Appendices 62 7.1. Satellite Industry I: Satellite Manufacture, Satellite Launch 62 7.2. Satellite Industry II: Ground Facility, Application and Operation 63 7.3. Conceptual Framework for Measuring and Using LCV 64 7.4. 2014-2018 Financial Forecast of Langwei Video 65 List of Figures Figure 1-1: 2014-2018 Revenue Projection of Langwei Video 5 Figure 2-1: Satellite Industry Value Chain 7 Figure 2-2: Overall Market Share of Satellite TV Broadcasting in Satellite Industry 11 Figure 2-3: Levels of Administrative Subdivisions in China 13 Figure 3-1 Organization Chart and Locations of Langwei Company 15 Figure 3-2: Competitive Position of Langwei 18 Figure 3-3: Five Force Analysis on Langwei Video 19 Figure 3-4: SWOT Analysis on Langwei Video 23 Figure 3-5: Langwei’s Product Portfolio 26 Figure 3-6: Satellite Service Package of Langwei Video 28 Figure 3-7: Langwei Video Content Exchange Service Platform 32 Figure 3-8: Framework of Langwei Satellite TV Content Exchange Service Platform 33 Figure 3-9: CNN Worldwide Bureaus 35 Figure 4-1: Components of Business Models 38 Figure 4-2: Definition of Lifetime Customer Value Calculation 40 Figure 4-3: IT Infrastructure of TV Content Exchange Platform 45 Figure 4-4: Critical Resources Required by Langwei Video 47 Figure 4-5: Critical Resources and Channel Management 50 Figure 5-1: 2014-2018 Revenue Projection and Influencing Factors of Langwei Video 54 List of Tables Table 2-1: Global Satellite Industry Revenue Distribution 8 Table 2-2: Satellite Operation Revenue Distribution 9 Table 4-1: Historical Rates of Inflation, Interest, and GDP in China 40 Table 4-2: LCV Calculations for Product-Oriented Business Model 41 Table 4-3: LCV Calculations for Service-Oriented Business Model (1) 42 Table 4-4: LCV Calculations for Service-Oriented Business Model (2) 43 Table 4-5: CAC Calculations for Different Business Models 50 | |
dc.language.iso | en | |
dc.title | 朗威視訊衛星電視節目交換服務平台營運計畫 | zh_TW |
dc.title | Operating Plan of Langwei Satellite TV Content Exchange | en |
dc.type | Thesis | |
dc.date.schoolyear | 102-2 | |
dc.description.degree | 碩士 | |
dc.contributor.coadvisor | 林修葳(Hsiou-Wei Lin) | |
dc.contributor.oralexamcommittee | 余峻瑜(Jiun-Yu Yu) | |
dc.subject.keyword | 視訊,衛星,電視,廣播,電子商務,平台,媒體, | zh_TW |
dc.subject.keyword | video,satellite,TV,television,broadcast,e-Commerce,eCommerce,platform,media, | en |
dc.relation.page | 65 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2014-07-18 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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